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Party |
% |
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L-NP |
46.0 |
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ALP |
30.5 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia March 2012
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|
Site |
'000 |
1 |
qantas.com.au |
1,817 |
2 |
jetstar.com.au |
1,609 |
4 |
webjet.com.au |
1,399 |
3 |
flightcentre.com.au |
1,320 |
5 |
virginaustralia.com |
1,170 |
|
Site |
'000 |
1 |
AirNewZealand.co.nz |
725 |
2 |
jetstar.co.nz |
287 |
3 |
webjet.co.nz |
247 |
4 |
flightcentre.co.nz |
199 |
5 |
wotif |
181 |
Top News Sites:
Australia March 2012 |
|
Site |
'000 |
1 |
smh.com.au |
1,493 |
2 |
abc.net.au/news |
1,267 |
3 |
ninemsn news |
1,005 |
4 |
news.com.au (News) |
993 |
5 |
heraldsun.com.au |
987 |
Top Employment Sites:
Australia March 2012 |
|
Site |
'000 |
1 |
seek.com.au |
2,350 |
2 |
mycareer.com.au |
1,337 |
3 |
careerone.com.au |
1,053 |
4 |
JobSearch.gov.au |
1,002 |
|
Site |
'000 |
1 |
trademe Jobs |
597 |
2 |
seek.co.nz |
484 |
3 |
nzherald.co.nz Jobs |
73 |
Top Automotive Sites:
Australia March 2012 |
|
Site |
'000 |
1 |
carsales.com.au |
1,805 |
2 |
carsguide.com.au |
828 |
3 |
carpoint.com.au |
531 |
4 |
redbook.com.au |
429 |
5 |
Trading Post - Auto |
407 |
Click here for all websites measured.
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AUSTRALIAN CONSUMER CONFIDENCE FALLS 7.5 POINTS TO 108.2 AFTER ALL ORDINARIES PLUNGES 250PTS. LOWEST SINCE AUGUST 20/21, 2011
Consumer Confidence : Article No. 1690 : This weekly Roy Morgan Consumer Confidence Rating is based on 1,085 face-to-face interviews conducted Australia-wide with men and women aged 14 and over last weekend, May 19/20, 2012. : May 22, 2012
Consumer Confidence is at 108.2pts (down 7.5pts in a week) according to the Roy Morgan Consumer Confidence Rating conducted last weekend (May 19/20, 2012). Consumer Confidence is now 7.4pts lower than a year ago May 21/22, 2011 (115.6).
The fall in Consumer Confidence has been driven by decreased confidence about all components of the survey, especially confidence about the next year.
Australians have lost confidence over the past week about their personal finances over the next 12 months with 35% (down 3%) saying they expect their family to be ‘better off’ financially while 25% (up 8%) expect to be ‘worse off’ (the highest since July 30/31, 2011).
Australians are also far less confident about Australia’s economy over the next twelve months with 28% (down 5%) of Australians expecting ‘good times’ economically over the next twelve months compared to 36% (up 5%) that expect Australia to have ‘bad times’.
Australians are also less confident about Australia’s economy over the longer term with 32% (down 3%) of Australians expecting Australia to have ‘good times’ economically over the next five years compared to 24% (up 6%) that expect ‘bad times’.


Purchase the latest detailed "Roy Morgan Consumer Confidence Monthly Report 2012"
Full article.
Roy Morgan Readership estimates for New Zealand for the 12 months to March 2012
New Zealand : Article No. 1685 : May 22, 2012
Full article.
ANZ-Roy Morgan New Zealand Consumer Confidence Rating May 2012 - 113.9 - 'Ticking Along'
Consumer Confidence : Article No. 1692 : Latest ANZ-Roy Morgan New Zealand Consumer Confidence Rating for May 2012 - 113.9 (Down 0.1pts). 982 interviews conducted around New Zealand during May 2012. : May 20, 2012
Consumer Confidence in May was unchanged on the month prior. Consumer sentiment is stronger than a year ago, though the underlying spirit remains one of caution.
Our composite growth indicator – which comprises consumer confidence (current conditions) and indicators from the National Bank Business Outlook survey – is flagging 2.1 percent growth.
This is respectable but hardly stellar, suggesting a continuation of “grumpy growth”.
The ANZ-Roy Morgan Consumer Confidence measure was broadly unchanged at 113.9 in May. A marginal drop was recorded once seasonality is taken into account. The net balances for two of the five sub-segments that make up Consumer Confidence rose: views towards the economic picture 12 months ahead and the five year outlook. Conversely, consumers still feel worse off, and more so (-8 versus -4) than last month. Households still perceive it as being a good time to buy a major household item, though the net balance eased from +28 to +25.
The Current Conditions Index posted a 3.5 point drop to 108.1 and the Future Conditions Index rose 2 points to 117.7. Stepping back from intra-monthly noise the trend still looks once of modest improvement, though it is notable that current conditions – the key bellwether of tomorrow’s spending trends – remains subdued, and this indicates continued caution on the part of consumers.
We focus on a composite indicator that includes both business sentiment and Consumer Confidence. Business sentiment indicators such as employment and investment intentions are timely barometers of pending momentum. Yet recent lofty readings from business confidence surveys have tended to overstate reality, with a notable mismatch between expectations and outcomes. A key reason for this mismatch has been subdued consumer sentiment, which, as representative of the final purchaser, has flagged a more restrained environment for businesses (the sellers).
Full article.
AUSTRALIANS DON’T WANT FOREIGN OWNERSHIP OF FARMLAND
Special Poll : Finding No. 4780 : This special telephone Morgan Poll was conducted on the evenings of May 9/10, 2012, with an Australia-wide cross section of 651 people aged 14 and over including 527 electors. : May 18, 2012
A special telephone Morgan Poll on foreign ownership of farmland shows that a large majority of Australians (74%) disapprove of foreign investors buying Australian farmland compared to only 20.5% that approve while 5.5% can’t say.
More women (78%) disapprove than men (70%) disapprove while those from Victoria (79%), New South Wales (75%) and South Australia (74.5%) are the most disapproving of foreign investment in Australia’s farmland.
Supporters of all political parties also disapprove of foreign ownership of Australian farmland. L-NP supporters (80.5%) and ALP supporters (77%) are very closely aligned on this issue.
Gary Morgan says:
“Australians are firmly opposed to foreign ownership of Australian farmland with 74% disapproving of foreign investors buying Australian farmland compared to only 20.5% that approve. Supporters of both major political parties are also in agreement on this issue with 77% of ALP supporters and 80.5% of L-NP supporters opposed to foreign ownership of Australian farmland.
“The strong disapproval is also evident amongst those who are most impacted by the laws in this area with 78% of Australians in the country disapproving compared to 72% of city-dwelling Australians and strong majorities of respondents from all Australian States, led by Victoria (79%) and New South Wales (75%) disapproving. The clear opposition provides a clear mandate for the Gillard Government to re-examine the laws and regulations surrounding foreign purchases of Australian farmland.”
Full article.
NATIONAL (44.5%) LEAD OVER LABOUR (30%) DOWN AGAIN LABOUR, GREENS & NZ FIRST WITH MAJORITY OF VOTE (50.5%)
Federal Poll : Finding No. 4776 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a NZ wide cross-section of 894 electors from April 30 – May 13, 2012. Of all electors surveyed 5% (down 0.5%) didn’t name a party. : May 18, 2012
Today’s New Zealand Roy Morgan Poll shows a further drop in support for Prime Minister John Key’s National Party 44.5% (down 2.5% since April 16-29, 2012). Support for Key’s Coalition partners has changed slightly with the Maori Party 1% (down 0.5%), United Future 1% (up 0.5%) and ACT NZ 0% (down 0.5%).
Support for Labour has risen 1.5% to 30%, Greens are unchanged at 15%, New Zealand First 5.5% (up 0.5%), Mana Party 0.5% (unchanged) and Others 2.5% (up 1%).
If a National Election were held today a left-wing alliance between Labour, Greens and NZ First (50.5%) would have the best chance of forming Government with all parties clearly above the 5% threshold required for electing party list seats.
The latest New Zealand Roy Morgan Government Confidence Rating is down 7 points to 115.5 (the lowest for over a year since February 14-27, 2011) – with 51% (down 4% of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 35.5% (up 3%) that say New Zealand is ‘heading in the wrong direction’.

Full article.
AUSTRALIANS STILL BELIEVE ECONOMIC & FINANCIAL ISSUES ARE THE MOST IMPORTANT PROBLEMS FACING AUSTRALIA (44%, UP 9%) & THE WORLD (42%, DOWN 5%)
Special Poll : Finding No. 4769 : In Australia, a cross-section of 985 men and women aged 14 or over were interviewed by telephone on April 17-19 & May 12/13, 2012. Respondents were asked: “Firstly, what do you think is the most important problem facing the World today?” and “What do you think is the most important problem facing Australia today?” Interviews by State were New South Wales: 226; Victoria: 164; Queensland: 135; Western Australia: 163; South Australia: 182; Tasmania: 115. : May 18, 2012
In May 2012 Australians believe the most important problems facing Australia and the World are Economic & Financial issues according to the latest Roy Morgan Research conducted on the nights of April 17-19 and May 12/13, 2012.
Australian views on Problems facing Australia
When asked about the most important problem facing Australia, Economic & Financial issues are mentioned by 44% (up 9% since January 2012) including Unemployment 11% (up 5%), Economy, Economic problems & Interest Rates 10% (down 1%), Cost of Living 5% (up 2%) and Disapprove Carbon Tax 3% (unchanged).
A group of issues labelled ‘Government, Politics, Immigration & Human Rights issues’ are named by 22% (down 6%) of Australians. Within that group 14% (unchanged) mentioned the Government, the political system, political leadership and Julia Gillard, 4% (down 3%) mentioned Refugees and asylum seekers and 2% (down 2%) mentioned Immigration/ Immigration policy.
Australian views on Problems facing the World
The biggest World problems are clearly Economic & Financial issues (42%, down 5% since January 2012), which remains below the peak of 51% reached three years ago in May 2009. Within the broad group of Economic issues 14% (down 7%) mentioned the Economy, Economic problems, Interest rates; ahead of Poverty & the gap between the rich and poor at 10% (down 3%), Financial problems/ Money issues at 5% (up 1%); Over-population 4% (unchanged) and Unemployment 4% (up 2%) as the most important Economic issues.


Purchase the latest Roy Morgan State of the Nation Report 11 - Spotlight on Rural Australia
Full article.
Business Bank Customer Satisfaction Shows Decline in April 2012
Australia : Article No. 1686 : Source: Roy Morgan Research Business Survey, June 2010 — April 2012, average 6 monthly sample n = 6,754. ** 7 months to April 2011. : May 18, 2012
Customer Satisfaction among business customers of the banks fell in April for the second month in a row to 65.1%, down from 65.6% in March 2012. Suncorp now leads the major banks at 67.8% satisfaction, marginally ahead of St George (67.5%). These are the latest findings from the Roy Morgan Business Banking Satisfaction Report.
Westpac is the clear leader of the big four at 66.8% satisfaction, ahead of NAB (64.9%), ANZ (63.9%) and Commonwealth Bank (61.7%).
Despite the drop in the latest month, the satisfaction level of bank business customers is still 3.6% points higher than at this time last year (61.5%), with all of the major banks exhibiting an increase over this period. NAB showed the largest improvement over the last 12 months at 6.3% points closely followed by Westpac at 6.2% points, whilst the leading major bank Suncorp has improved just 0.1% points compared to April 2011.
Business Banking Satisfaction


Purchase the latest Roy Morgan Business Satisfaction - Business Banking in Australia Report
Full article.
State of the Nation: City versus Country
Australia : Article No. 1683 : Source: Roy Morgan Qualitative Research, April 17-19, n = 818, May 12-13 n=167. : May 18, 2012
Roy Morgan Research has released the State of the Nation Report 11, which looks at the latest Australian trends within society, technology, the environment, politics and the economy. The report focuses a spotlight on ‘Rural Australia’, examining the differences in Australian life between those living in the two regions.
Below is a brief summary of findings included in the spotlight section of the Roy Morgan State of the Nation Report 11.
When it comes to health, a higher proportion of city residents participate in sport and exercise compared to their rural neighbours, whereas those from the country are more likely to smoke and also drink alcohol. A higher proportion of people from the country were also overweight or obese, and they generally suffered from more health problems.
Business confidence is higher in the city, with the ‘utilities, water and waste’ sector the most confident in the city. In the country however ‘mining’ is the most confident industry by a large amount. City businesses are also more likely to increase staff numbers and investment in the near future. As with business confidence, consumer confidence is also higher in the city due to a higher proportion of residents expecting good times financially in the next twelve months.
Unemployment rates tend to be higher in the country, with the younger generation most likely to be unemployed in both regions. Men are more likely to be employed in both city and country.

Purchase the latest Roy Morgan State of the Nation Report 11 - Spotlight on Rural Australia
Full article.
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Latest Papers |
November 21, 2011
REACTOR POLL – NEW ZEALAND ELECTION
Phil Goff (54%) cf. John Key (46%) wins Leader's Debate but will it be enough?
(Size: 606 KB)
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November 8, 2011
Australia's Constitutional Future: Challenges for the Monarchy in a globally connected world
(Size: 324 KB)
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October 20, 2011
Engaging The Asian Economies – 2nd Asian Law and Practice Conference 2011
(Size: 67 KB)
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October 8, 2011
Australia's Constitutional Future: Opinion Polling
(Size: 538 KB)
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July 20, 2011
REACTOR POLL - CARBON TAX - LORD MONCKTON
Lord Monckton wins Press Club Debate with Dr. Richard Denniss
(Size: 912 KB)
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July 11, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation 2
(Size: 1092 KB)
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July 10, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation
(Size: 983 KB)
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July 7, 2011
REACTOR POLL - CARBON TAX
Gillard's Carbon Tax Makes us Deaf
(Size: 992 KB)
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March 18, 2011
REACTOR POLL - NSW 2011 STATE ELECTION
Nothing looks like getting Labor over the line in NSW State Election
(Size: 3083 KB)
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February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 2
American audience reacts most positively to Doritos 'Pug Dog'
(Size: 996 KB)
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February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 1
Americans react most positively to Volkswagen 'The Force' Super Bowl ad
(Size: 1018 KB)
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November 24, 2010
REACTOR POLL - VICTORIAN 2010 STATE ELECTION
Brumby's attack on Baillieu's Real Estate windfall 'bombs' with voters
(Size: 992 KB)
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November 1, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 396 KB)
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October 26, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 356 KB)
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October 20, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 338 KB)
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October 12, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 325 KB)
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October 7, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 383 KB)
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October 1, 2010
The State of the Nation & Victoria after the Federal Election
by Michele Levine, Gary Morgan & Julian McCrann
(Size: 3,970 KB)
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September 22, 2010
The State of the Nation after the Federal Election by Michele Levine, Gary Morgan & Julian McCrann
(Size: 5,172 KB) |
September 2, 2010
The Realities of a Hung Parliament by Michele Levine, Gary Morgan & Julian McCrann
(Size: 112 KB) |
May 26, 2010
Marginal Electorate Link to Unemployment (2010)
(Size: 60 KB)
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January 28, 2010
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research
(Size: 78 KB)
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December 17, 2009
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne
By Michele Levine, Chief Executive, Roy Morgan Research
(Size: 954 KB)
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October 12, 2009
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)
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November 12, 2008
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)
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September 10, 2008
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)
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September 10, 2008
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)
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June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference (Size: 340 KB)
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May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)
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May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)
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March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)
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January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)
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December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)
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November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)
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May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)
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March 27, 2007:
Measuring Engagement
(Size: 273 KB)
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February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)
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December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)
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December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)
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October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)
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August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)
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July 20, 2006:
The Labour Market
(Size: 179 KB)
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June 26, 2006
Historic Look at Australia's Top 20 Business People (and one American!) |
July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)
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June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)
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May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)
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May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)
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April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)
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February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)
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November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)
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October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)
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October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)
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August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)
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June 30, 2005:
Superannuation Choice
(Size: 232 KB)
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May 30, 2005:
Australia – Open For Business
(Size: 329 KB)
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May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB)
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May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB)
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April 29, 2005:
The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)
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November 25, 2004:
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB)
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Media Papers |
June 26, 2011
Understanding Victoria - Founder's Day Lunch - Presented at Old Colonists Club, Ballarat by Gary Morgan
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May 10, 2011
Charles La Trobe, Victoria's Separation & Gold Tax – 'turning a wild colonial country into a civilised one' Australia Day Council (Victoria) Inc. Oration by Gary Morgan
(Size: 937 KB)
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October 15, 2010
Are Consumers Satisfied with Superannuation and Financial Advice?
(Size: 749 KB)
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September 30, 2010
State of the Nation – Australia’s Changing Demographics
(Size: 346 KB)
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July 03, 2010
The Changing ‘Genie’ of Australian Taxation,
By Gary Morgan
(Size: 29 KB)
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June 18, 2010
Sham Taxes for Sham Reasons, Hamilton Club Address, Presented by Gary Morgan, Executive Chairman, Roy Morgan
(Size: 598 KB)
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May 11, 2010
Australian Stock Exchange refuses to release Chairman's Address at Today's Haoma Mining Special General Meeting
(Size: 22 KB)
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May 3, 2010
Kevin Rudd & Tony Abbott dissect the Rudd Government's Handling of the Henry Tax Review
(Size: 25 KB)
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December 10, 2009
Recent Developments in Roy Morgan Readership
(Size: 53 KB)
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November 14, 2009
Separation Tree Ceremony Oration by Gary Morgan November 14 2009.
(Size: 1.7 MB)
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July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB)
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July 5, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria (Full Paper Version) Size: 12.4 MB
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July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today (Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
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March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results
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February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)
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August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)
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August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)
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July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)
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June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)
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March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB)
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October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)
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September 14, 2006
50 Years of TV (Size: 136 KB)
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July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB)
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July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB)
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July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)
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June 18, 2006
NEWSPAPERS: On the way out? (Size: 145 KB)
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June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)
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June 15, 2006
A Global Review of Print Readership Surveys By Andrew Green See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB)
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March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media (Size: 592 KB)
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March 2006
Assessing a fragmented landscape and what it means for your communication strategy
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December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring? (Size: 101 KB)
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October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research (Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable (Size: 343 KB)
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June 13-18, 2004: A Fresh Look at Estimating Readership Frequency Distribution
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October 26-29, 2003: Reading: Looking into…logging onto
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October 26-29, 2003: Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
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October 23, 2003: Selling Print Short: The Need To Re-Assess Reading & Readership
|
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides) |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers |
October 29-November 1, 2001: Single Source – For Increased Advertising Productivity in a Multimedia World
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May 7, 1998: Proof! Same budget, get 30-60% Greater Value
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October 1997: Pragmatic Readership Measure for the Future
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Mapes and Ross Case Studies - Print Ads |
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Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.
Gillard's carbon tax makes us deaf. The results of a special Roy Morgan Reactor test suggest that Australians are so politically divided over the Carbon Tax that they are not listening to or swayed by arguments.
As the chart shows, the Reactor graphs split along party lines, regardless of statement and who is making it.
The more political the personality the wider the gap between the reactions of L-NP & ALP voters. Consequently, the greatest divergence is between the political leaders, Julia Gillard & Tony Abbott. The overall Reactor scores were about the lowest we've seen for any subject. The graph really rises above the neutral, 50 line.
Americans' react most positively to Volkswagen "The Force" Super Bowl ad A special Roy Morgan Reactor ad test over the last 24 hours shows that Volkswagen's Super Bowl advertising campaign was a success, with "The Force" having the strongest positive reaction amongst both male and female viewers. Its other ad "Black Beetle" also received strong positive reactions according to The Reactor, Roy Morgan's online real time reaction device with a sample of over 200 viewers across America testing ten of the best Super Bowl ads.
McCain vs Obama debate on Roy Morgan Reactor
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Roy Morgan Values Segments*TM lets you find out how people think, their aspirations, self-images, behaviour and more.
*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.
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