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Customised and Qualitative Research
As a full-service research organisation, Roy Morgan Research brings to each customised project the experience of over 4 million interviews, more than 10 thousand focus groups and in-depth interviews, including business and elite interviews.
CATI (Computer-Assisted Telephone Interviewing) is a quick, efficient and reliable way to conduct nation-wide and multi-country market research surveys in targeted countries, with top line results usually available the day after interviewing.
Roy Morgan Research Services provides a cost effective, high quality field and tabulation service, using ASTEROID, to clients who do not require consulting on questionnaire design and project methodology.
The Morgan Poll - Australia's leading and most accurate poll has been the established barometer of public opinion in Australia for over 60 years. We are now publishing voting intention, consumer confidence and unemployment figures in the US and UK, as well as Australia and NZ.
Roy Morgan Solutions - Using the ASTEROID software as an analytical tool, we assist clients to extract more value from any existing data, including: sales data, customer and employee data, product inventory.
Media Analysis integrates our Single Source data with the most reliable and detailed media consumption including press, radio, TV, cinema, catalogues, Pay TV and the Internet and is designed to help mediums, advertisers, agencies and media consultants maximise the cost effectiveness of their media investment.
 Morgan Target Mapping - Rather than defining your target with simple demographics, Morgan Target Mapping directly links product usage with sophisticated Geographic Information Systems to help pinpoint your most lucrative markets.
Roy Morgan Single Source accumulates information on over 1,000 items from more than 100,000 personal interviews in Australia, New Zealand, USA and UK. It includes information on customer trends in a whole range of purchase areas and is linked to media usage. | 
