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New car buying intentions: Hyundai, Mazda and Nissan drive overall growth

Source: Roy Morgan Single Source (Australia): April 2002 — March 2013, n=612,483 (avg. quarterly sample n = 13,602).
1Long Term Average = Four-year new car buying intention, April 2002 — March 2013.
2Short Term Average = One-year new car buying intention, April 2002 — March 2013.
The car industry has continued its positive start to 2013, with an estimated 2,358,000 Australians intending to buy a new car in the next four years. This healthy long-term intention result outstrips the previous peak of 2,321,000 in early 2012, according to the latest findings from Roy Morgan Research.

In the shorter term, close to 741,000 Australians are intending to buy a new car in the next 12 months. This is a marginal increase on last month and equals the previous record set in March 2012.

New Car Buying Intention


Source: Roy Morgan Single Source (Australia): April 2002 — March 2013, n=612,483 (avg. quarterly sample n = 13,602).

1Long Term Average = Four-year new car buying intention, April 2002 — March 2013.
2Short Term Average = One-year new car buying intention, April 2002 — March 2013.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The high Australian dollar and intensive competition in the Australian car industry has resulted in a record number of Australians intending to buy a new car in the next four years — with importers Hyundai, Mazda and Nissan showing the greatest increase.

“In terms of which vehicle types are driving the recent growth, preference for SUVs continues to grow, with almost 80% of SUV intenders after a medium or large sized SUV.

“In March, short-term purchase intention has equalled March 2012’s record of 741,000 — indicating that similar sales levels are likely for 2013.

 “The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”


For more information or comments please contact:

Norman Morris — Industry Communications Director Roy Morgan Research

Office: (03) 9224 5172              

Mobile: 0402 014 474

Email: Norman.Morris@roymorgan.com

Purchase our latest detailed Roy Morgan Automotive Currency Report to learn more about automotive intentions for the different vehicle types. This report covers intentions to purchase new vehicles, future brand intentions and recent sales, loyalty and satisfaction, brand health, automotive attitudes, car servicing and use of the internet for vehicle related content. Brands are reported individually within three distinct groups: Local Manufacturers (Toyota, Holden and Ford), Mid Volume Importers (Mazda, Mitsubishi, Honda, Nissan, Subaru, Volkswagen and Hyundai) and Luxury Brands (BMW, Mercedes Benz, Audi and Lexus).

Purchase from our extensive and detailed range of Roy Morgan new car intender profiles by make, model and segment covering brands like Honda, BMW, Holden, Mazda, Ford, Mercedes-Benz, Subaru, Mitsubishi, Nissan and Volkswagen.