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Half of poker machine players dine at gambling venue

Source: Roy Morgan Single Source (Australia), July 2012 - June 2013 (n = 4,779).

Gambling is the primary venue activity for less than one in four poker machine players (23%), while nearly half of pokie players also dined (48%) and over a third also drank alcohol (36%) on their most recent outing to a pokies venue, the latest Roy Morgan Gambling Monitor shows.

In the 12 months to June 2013, 33% of poker machine players went to the venue with friends on their most recent visit, 14% socialised with other patrons and 6% saw a live performance or entertainment. 

Entertainment when last played poker machines

Source: Roy Morgan Single Source (Australia), July 2012 - June 2013 (n = 4,779).

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Patronage of RSL and Leagues clubs has declined over the past decade, and fewer Australians are playing the poker machines: 18% in the last three months, down from 31% a decade ago.

“Australians aged over 50 are more likely than those under 50 to have played poker machines in the last three months (21% vs 16%). Poker machine players over 50 are more likely than younger players to go to a venue primarily to gamble (25% vs 20%), and are more likely to dine (54% vs 42%).

“When Australians under 50 play the pokies they are more likely to go to a gambling venue with a group of friends (40% vs 26%) and to drink alcohol (43% vs 29%) than older players.

“It is important for clubs, pubs, and casinos to understand the demographics, attitudes and behavioural profile of their patrons, so as to provide dining and entertainment options that are both relevant and appealing.”

 

The Roy Morgan Gambling Currency Report provides an overview of the gambling industry, measuring size of total gambling market and its 3 main components: Gaming, Wagering and Lotteries/ Scratch tickets, and changes over time. The report also looks at participation, cross-category participation and internet usage.

Click here to view our extensive range of Gambling Profiles, including visitor profiles for gambling venues across Australia. These profiles provide a broad understanding of the target audience in terms of demographics, attitudes, activities and media usage in Australia.

 

For comments or more information please contact:

Jane Ianniello, International Director of Tourism, Travel & Leisure

Telephone: +61 (7) 3318 7000

Mobile: +61 423 024 412

Jane.Ianniello@roymorgan.com

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About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2