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Over 900,000 Australians paying for personal training

Source: Roy Morgan Single Source (Australia), Australians 14+ Jul 2008 to June 2013.
Average annual sample n = 19,568

Drop and give me thirty! The proportion of Australians 14+ paying a personal fitness trainer has surged 30% in the past year, the latest results from Roy Morgan Single Source show.

From mid-2011 it looked like personal training was on the outs. But the trend reversed sharply, up from 3.7% in June 2012 to 4.8% now paying for the service in an average month—around an extra 220,000 people in only a year.

57% of those getting personalised workouts are women—a proportion that has remained fairly consistent over the past four years. In the year to June 2013, 5.5% of women paid for personal training in an average month (up 1.3% points since 2012), compared with 4.1% of men (up 1% point).

Paid for Personal Training in the last 4 weeks

Source: Roy Morgan Single Source (Australia), Australians 14+ Jul 2008 to June 2013. Average annual sample n = 19,568


Geoffrey Smith, General Manager – Consumer Products, Roy Morgan Research, says:

“There has clearly been a considerable increase over the past four years in the number of people paying for personal training, with the biggest growth among Australians aged 25 to 34.

“The Alere Wellness Index powered by Roy Morgan Research enables us to examine the changes in population health across seven sub-indices. The Exercise and Activity scores for the year to June show about one third of the total adult population has a positive index score above 109—but a majority 54% of adults who pay for personal training exceed that score.

“Australian adults who pay for personal fitness training have an overall Health Index score 6.7% above the national average.”


Click here to view our Personal Fitness Training Customer profile.

For comments or more information please contact:

Geoffrey Smith, General Manager – Consumer Products

Telephone: (02) 9261 8233

Mobile: 0413 844 732

Please click on this link to the Roy Morgan Online Store


About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate


25% or 75%

10% or 90%

5% or 95%