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At almost $2 billion in 2013, Travel Products now comprise a third of NZ’s total online spend

Source: Roy Morgan Single Source (New Zealand), January 2013 – December 2013, n= 12,488 New Zealanders 14+
New Zealanders aged 14+ spent $5.87 billion online in 2013—averaging over $1600 per Kiwi, the latest research from Roy Morgan Research shows.

Thanks to websites like Expedia, Webjet and Travelbug, travel products now comprise a third of all online expenditure, with $1.98 billion spent last year.

The next biggest chunk of our online spend goes on Entertainment and Leisure purchases (14.1%) followed by Electronics products (11.2%), Fashion (10.4%) and Food and Beverages (7.5%).  

Proportion of $5.87billion spent online in 2013 by category


Source: Roy Morgan Single Source (New Zealand), January 2013 – December 2013, n= 12,488 New Zealanders 14+

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Comparing these results with our previous research for the year to April 2013, the Travel category was the only one to experience any dramatic growth in dollars spent, up $340 million. Consequently, Travel Products now account for 33.7% of all online dollars, up from 29.2%.

“The Electronic Products, Food and Beverage and Other categories each declined slightly in dollar terms and, therefore, as a proportion of total expenditure.

“45% of New Zealanders now say they research online but purchase in stores and 51% only buy online from retailers they know.”

For comments or more information please contact:

Pip Elliott, General Manager, Roy Morgan Research NZ

Telephone: +64 (9) 912 7032

Mobile: +64 (0)21 444 506

Email: pip.elliott@roymorgan.com

Please click on this link to the Roy Morgan Online Store

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About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Roy Morgan Research New Zealand

Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since.  Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+. 

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

 

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3