Roy Morgan Research’s survey data shows 17.7 million Australians 14+ used the internet in an average month in the second half of 2013, consistent with the long-term trend.
Tim Martin, General Manager – Media, Roy Morgan Research, says:
“Nielsen’s latest revised numbers on the size of the internet population appear to now be in line with Roy Morgan’s ongoing results.
“Beyond being a pure numbers discussion, as to which media owner has the most uniques, Roy Morgan is able to combine quantitative online audience data with the rich consumer psychographic segmentation of Helix Personas to give brands, publishers and marketers a thorough understanding of their audiences, which leads to tangible and actionable insights that media agencies can actually buy and trade on.
“Feedback from the market is that our approach to measuring and segmenting online audiences is a game-changer. That is why we are teaming up with some of Australia’s big media owners.
“We are looking forward to having some really interesting conversations with our clients and the market generally around online audience measurement given the IAB is also seeking feedback to help shape the next wave of online measurement in Australia.”
For comments or more information please contact:
Tim Martin, General Manager – Media
Telephone: +61 (3) 9224 5116
Please click on this link to the Roy Morgan Online Store
About Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.