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“Hi, it’s me, just checking what time you’ll be home.”

Source: Roy Morgan Single Source, July 2013–June 2014, sample = 15,049 Australians 14+ who own or use a mobile phone

The latest data from Roy Morgan Research shows that partnered people are 56% more likely than singles to say they don’t enjoy being contacted on their mobile phone.  

In the year to June 2014, 30% of Australia’s 17.8m mobile phone users disagree with the statement “I enjoy people contacting me on my mobile phone”. That’s right—although over 90% of the country now has a mobile phone, over five million owners would rather you didn’t actually call it.   

35% of married or de facto mobile owners say they don’t enjoy being contacted, compared with 23% of single owners. Older mobile users are more likely than younger, and men more likely than women, to prefer the phone didn’t ring—with nearly half of men over 50 disliking it when people contact them on their mobiles (44%).

% of mobile phone owners who don’t like being contacted on it

Source: Roy Morgan Single Source, July 2013–June 2014, sample = 15,049 Australians 14+ who own or use a mobile phone

Of course, the older you get, the more likely to be partnered, which explains some of the overall gap between the married/de facto and single camps. However even when broken down across age groups, those with a partner are on average 12% more likely to disagree with the joys of perpetual contactability compared with singles their age. Only partnered men aged under 35 are happier to be called than their single brethren.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Over the past five years alone, Roy Morgan Research’s Single Source survey has collected mobile phone attitude data from over 80,000 Australian mobile phone users aged 14+, covering things including security, advertising, health concerns, coverage and work usage.

“Whether trended over time or broken down into demographic segments, this data can provide telcos and handset providers with valuable insights into the core attitudes driving consumers’ usage and purchase behaviours.”

For comments or more information please contact:

Norman Morris, Industry Communications Director
Office:   +61 (3) 9224 5172
Mobile: +61 402 014 474
Norman.Morris@roymorgan.com

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About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

 

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2