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Sydney Swans top AFL supporter ladder well ahead of Hawks in tenth

Source: Roy Morgan Single Source (Australia), July 2013 – June 2014 (n = 48,947).

Grand Finalists the Sydney Swans lead the pack for the ninth straight year as the AFL’s most widely supported club – 1.135 million supporters. The Swans are streets ahead of Grand Final opponents Hawthorn (448,000 supporters) in tenth according to the latest data from Roy Morgan Research for the 12 months to June 2014.

The best supported clubs in the home of football, Victoria, are Collingwood (739,000) and Essendon (692,000) while the Brisbane Lions (634,000) are the second best supported club outside Victoria.

Losing Preliminary Final clubs Port Adelaide (243,000) and North Melbourne (209,000) are at the lower end of the support ladder in 2014, although they are ahead of the two newest clubs in the AFL that also have clearly the least number of supporters – Gold Coast Suns (107,000) and last of all the GWS Giants (64,000).

AFL Club Supporters 2014

AFL Supporters 2014

Source: Roy Morgan Single Source (Australia), July 2013 – June 2014 (n = 48,947).

Gary Morgan, Executive Chairman, Roy Morgan Research, says:

“The Sydney Swans are far and away Australia’s most supported Australian Football team – leading the way for the ninth straight year with 1.135 million supporters. Their Grand Final opponents, Hawthorn, have fewer than half that number spread across Australia (448,000).”

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