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Tourism and Travel’s first-class performers announced in 2014 Roy Morgan Customer Satisfaction Awards

Quips about high-flying kangaroos were unavoidable at last night’s annual Roy Morgan Customer Satisfaction Awards, with Qantas taking out both domestic categories.

Quips about high-flying kangaroos were unavoidable at last night’s annual Roy Morgan Customer Satisfaction Awards, with Qantas taking out both domestic categories.

Amid recent news its financial fortunes are turning around after some tough times, Australia’s longest-running airline proved it’s still got what it takes to keep its customers satisfied.

Winning both the Domestic Airline of the Year and the Domestic Business Airline of the Year, Qantas was a worthy victor, topping these categories for most months of 2014.

Perennial favourite Singapore Airlines struck gold for the third year running in the competitive International Airline of the Year Award. Clearly, the airline takes its slogan ‘A great way to fly’ very seriously.

Tourism and Travel winners:

  • Domestic Airline of the Year Qantas (domestic)
  • Domestic Business Airline of the Year Qantas (domestic)
  • International Airline of the Year Singapore Airlines

Michele Levine, CEO, Roy Morgan Research, says:

By winning the Domestic Airline of the Year for the second consecutive year, Qantas has shown the country that it’s back on top and doing what it does best: making air travel enjoyable for its customers.

Its first-time win in the Domestic Business Airline of the Year category is another sign that Australia’s favourite home-grown airline is flying high.

“Singapore Airlines’ third International Airline of the Year Award begs the question: can this airline do any wrong? If only all international air travel was so pleasant.

“Our winners’ dedication to consistent excellence in customer satisfaction sets an impressive benchmark for the industry, and we congratulate them.”

The Roy Morgan Customer Satisfaction Awards highlight the winners but this is only the tip of the iceberg. Roy Morgan tracks customer satisfaction, engagement, loyalty, advocacy and NPS across a wide range of industries and brands. This data can be analysed by month for your brand and importantly your competitive set.

Need to know what is driving your customer satisfaction?
Check out the new Roy Morgan Satisfaction Dashboard at www.roymorgan.com/awards2014

For comments or more information please contact:
Roy Morgan - Enquiries
Office: +61 (03) 9224 5309
askroymorgan@roymorgan.com


About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2