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Adshel and Roy Morgan partner to take Helix Personas to the streets

Roy Morgan Research and Adshel today announce a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network.

Roy Morgan Research and Adshel today announce a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network.

For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas.

Helix Personas is a powerful consumer segmentation and data integration tool that combines comprehensive psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities. 

Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time.

Tim Martin, General Manager - Media, Roy Morgan Research, says:

"We are delighted to be working with Adshel and be able to bring Helix Personas to Out of Home media on a grand scale. As a geo-locational segmenting tool, Helix Personas is a natural partner for Out of Home media, and we welcome Adshel into the Helix Personas ecosystem. 

“This new partnership with Adshel adds to our growing list of Helix media partners that allows advertisers to develop sophisticated geo locational marketing and advertising strategies and implement them from conception through to trading.

“This underscores again the market confidence in Roy Morgan as the data partner of choice for media owners and publishers seeking the richest, broadest consumer market research in the Australian marketplace.”

David Roddick, Chief Revenue Officer – Adshel, says:

“One of Adshel’s key values is being able to offer flexible and precise targeting to our clients. By being a partner of Roy Morgan‘s Helix Personas we have the opportunity to create bespoke campaigns beyond targeting basic demographics. These insights add an entirely new dimension to our national network, encouraging advertiser strategies that offer consumers greater relevance when they’re out-of-home.”

To learn more about Roy Morgan’s Helix Personas, contact:

Tim Martin
General Manager - Media
Office:   +61 (3) 9224 5116

Please click on this link to the Roy Morgan Online Store

About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

About Adshel

As a leading out-of-home media company, Adshel allows advertisers to connect, engage and influence commuters where they work, live, shop and play. Our national network combines road, rail and petro-convenience locations, reaching 92% of Australians 68 times a fortnight. Looking ahead, we’ll continue to lead the market in innovation and insights with beacons and an ongoing digital expansion across Australia and New Zealand, offering advertisers new ideas to engage and impact their audience.

Adshel is a joint venture between APN News & Media and Clear Channel Outdoor.

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