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Over 2.5m Australians now going online for Government information and services

Source: Roy Morgan Single Source (Australia), April 2010 - March 2015, average annual sample n = 51,223 Australians 14+

The Federal Government’s new Digital Transformation Office (DTO) was officially up and running last week—and not a moment too soon. Over 1 in 8 Australians (14+) now look up Government information and services online in an average four weeks, the latest online tracking data from Roy Morgan shows.

The DTO aims to improve the Government’s digital services, making websites easier to find, more user-friendly and consistent across departments.

In the year to March 2015, an estimated 2.5 million Australians 14+ (13.1%) reported using the internet to access Government information and services in the last four weeks—an increase of around 40% from 1.8 million (9.7%) in 2011.  The largest year-on-year increase came after the launch of the myGov online portal for services including tax lodgement, Centrelink, Medicare and the NDIS.  

Number of Australians who access Government information online

Source: Roy Morgan Single Source (Australia), April 2010 - March 2015, average annual sample n = 51,223 Australians 14+

Small business owners are among the most likely to have accessed Government information or assistance via the internet in the last four weeks, followed by job-seekers, parents and workers.

21.6% of Small Business Owners research Government information and services online, as do 17.5% of Australians who are looking for work, 16.1% of parents of children under 18 in the home and 14.4% of people who are employed. Students are slightly less likely than average (12.2%) and only 8.9% of retirees go online for Government info.

Of course, these groups are not mutually exclusive—but these results do suggest which Government websites and digital services are most in-demand, by which of its citizens. 

Proportion of group that accesses Government information online

Source: Roy Morgan Single Source (Australia), April 2014-March 2015, average annual sample n = 51,882 Australians 14+.

Michele Levine, CEO, Roy Morgan Research, says:

“Around 2 in 3 Australians go online in an average month looking for specific information or assistance, on all topics ranging from health, travel, finance, news and weather. With the establishment of the $100 million Digital Transformation Office in this year’s Budget, the Federal Government has clearly recognised the need to provide effective and accessible digital services.

“If we can look up next week’s weather in Bali, see how many rupiahs our dollar buys, check our bank balance, apply for a credit card, read hotel reviews and book a flight with only a few clicks, it should really only take only a couple more to find out the latest duty-free allowances.

For comments or more information about Roy Morgan Research’s website visitation and online activities data, please contact:

Vaishali Nagaratnam
Telephone: +61 (3) 9224 5309

About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate


25% or 75%

10% or 90%

5% or 95%