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Nearly 1 in 10 young Aussie singles use Tinder

Source: Roy Morgan Single Source, April – September 2015, sample n = 6,389 single Australians 14+.

It’s been dubbed the harbinger of a ‘dating apocalypse’, but almost 1 in 10 Australian singles aged 18-24 can now be found swiping left or right on Tinder, the latest app usage data from Roy Morgan Research shows.

Over five million Australians 14+ identify as single. Of them, an estimated 263,000 (5.1%) used ‘dating’ app Tinder on a mobile phone or tablet in an average four weeks in the six months to September 2015.

Young adults have been the quickest to take to the new ‘swipe culture’ of digital dating: 8.8% of single 18-24 year-olds used the Tinder app in the last four weeks, compared with 6.4% of singles 25-34.

Outside these age groups, Tinder usage is minimal: just 1.5% of singles aged 35+ and 1.6% of those 14-17 reported using the app in the last four weeks. 

Proportion of single Australians who use Tinder

Source: Roy Morgan Single Source, April – September 2015, sample n = 6,389 single Australians 14+.

Tim Martin, General Manager – Media, Roy Morgan Research, says:

“Much has been written about the new ‘swipe culture’ among Millennials after a date. Over 3 in 4 young Aussie adults aged 18-24 are single, and almost one in 10 of them could be found on Tinder in the last four weeks. 

“How Tinder and other so-called hook-up tools influence, and reflect, modern romance is up for debate, but the app still has only a fraction of the users of other social media in Australia. Almost two million Australians 14+ use Snapchat, three million use Instagram, and a huge 7.8 million use Facebook’s app on mobile or tablet in an average four weeks.

“As these (and future) social media platforms continue to build audiences and develop new advertising capabilities, it will be increasingly important for brands and media agencies to know the real number of users across devices, and who they are.”

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About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2