Source: Roy Morgan Single Source (Australia), Jan 2012 – Dec 2012, n = 21,539 Base: Australians 14+
In news sure to get tails wagging, recent findings from Roy Morgan Research reveal that nearly ten million Australians (51% of the population) own at least one dog or cat. Dogs are much more popular than cats, especially in households with kids.
Interestingly, the creature known as ‘man’s best friend’ is more likely to be owned by a woman (54% of dog owners are women; 46% are men). It’s a similar breakdown for cats, with close to a 55/45 female/male split among owners. (No jokes about crazy cat ladies, please!)
Dogs are especially common in households with slightly older children; so too are cats. It seems that decisions about when to get a family pet (and how many pets to get) are driven by how old the kids are. Households where the children are between 12 and 15 are most likely to have more than one dog or cat.
Raining cats and dogs: pet ownership in Australia
Source: Roy Morgan Single Source (Australia), Jan 2012 – Dec 2012, n = 21,539
Base: Australians 14+
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“There is no doubt that Australians love their pets. For some, it’s a matter of companionship, for others it’s like having another member of the family, and for some it might be for security. Whatever the reason, all of these pet owners make use of the pet food and products industry.
“The most popular food Australians feed their cats and dogs is dry or packet foods. About 85% of dog owners feed their dogs dry food, with canned food the next most popular dog food (46%). Interestingly, almost half of all dog owners also feed their dogs table scraps. Fresh meat, on the other hand, is only fed to around a third of cats and dogs.
“Pet-food manufacturers need to understand not only who owns which type of pet, to tailor their marketing accordingly, but also the composition of households with multiple pets. As the number of pets increases, the requirements of the owners vary too.”
Click here to view our extensive range of Pet food Profiles, including Dog Food (Dry or packet) buyer profile, Cat Food (canned) buyer profile, and much more. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.
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