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NRL Grand Final: Roosters vs. Dragons - poles apart

Source: Roy Morgan Research, 12 months to June 2010. Base: Australians 14+, n=764

This Sunday, the Roosters play the Dragons in the 2010 NRL Grand Final. Special Roy Morgan Research available on NRL Supporters reveals that despite matching up for the big game there are major differences between the two supporter groups.

According to the latest Roy Morgan Research Sport Monitor Dragon supporters (574,000) clearly outnumber Rooster supporters (203,000).

While Roosters and Dragon supporters barrack for different teams the differences do not end there.  In terms of demographics Dragon supporters are more likely to be male, aged over 50, with lower incomes whereas Rooster supporters are more likely to have higher incomes and be professionals/managers.

Further analysis of attitudes and behaviours reveals that the Rooster supporters are more likely to holiday overseas and go to night clubs/discos whereas the Dragons are more likely to worry about interest rates and have been to a racetrack.

Roosters vs. Dragons: Attitudes and Behaviours

Source: Roy Morgan Research, 12 months to June 2010. Base: Australians 14+, n=764

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Close analysis of the extensive research available by Roy Morgan across many different categories shows that although all supporters of the two competing teams obviously enjoy their NRL — their attitudes and behaviours differ greatly.”