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Why The Networks Love Footy

Source: Roy Morgan Research, July 2009 – June 2010, n=18,966

Football in all it’s forms remains one of the highest viewing areas on television, these audiences are critical to delivering rights revenue for each code from the Free To Air (FTA) and Pay TV operators.

AFL remains the code with the highest total number of viewers with 36.6% (estimated at 6.6 million) who will watch “Always” or “Occasionally.”

The NRL State of Origin showcases the best Australian players and is a must watch program for 20.3% (estimated at 3.6 million) of Australians, achieving the highest rating for “Almost Always” watching of any code. Total viewers for NRL State of Origin were 4.9 million.

The Super 14 and A-League have found a solid audience on Pay TV with 8.2% (estimated at 1.5 million) watching Super 14 and 7.8% (estimated at 1.4 million) watching A-League, although their audience is less loyal with a higher ratio of “Occasional” viewers at 5.0% and 5.1% respectively.

AFL and Rugby League Dominate TV Football Viewing

Source: Roy Morgan Research, July 2009 — June 2010, n=18,966.

Michael Duncan, Media Director, Roy Morgan Research, says:

“Sport has always been a key program area for both FTA and Pay TV with the major football codes delivering the large audiences and marketing synergies that advertisers want.

“With the telecast rights for AFL and NRL both up for negotiation soon, all television operators will undoubtedly compete vigorously for these valuable rights.

“As well as providing information on the television profiles of the various football codes our database also supplies detailed insights and analysis at both a code and club level enabling us to see the distinct differences in the supporter base by football code and club.”