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Cricket and AFL dominate sports watched on TV

Source: Roy Morgan Single Source, October 2010 - September 2011 (n = 18,581).

Almost 7.8 million Australians — or 42% of the population — aged 14+ years watch cricket on television almost always or occasionally, according to the latest Roy Morgan Single Source data (October 2010 — September 2011).

The second most popular sport watched on TV by Australians (14+) is AFL, recording 7.6 million viewers (or 41% of this population) across the 12-month period to September 2011, followed by Tennis with nearly 6.9 million viewers (representing 37% of all Australians aged 14+).

 

Most popular sports watched on television (almost always / occasionally) — Australians aged 14+ years

Source: Roy Morgan Single Source, October 2010 - September 2011 (n = 18,581). ‘Cricket’ comprises Test Matches, One Day Matches & Twenty20; ‘AFL’ comprises Pre-Season, Regular Season, Finals & the Grand Final; ‘Tennis’ comprises the Australian Open & Other Tennis; ‘NRL’ comprises Regular Season, Finals, the Grand Final & State of Origin.

 

Among Australian men aged 14+ years, the top 3 sports watched on TV are: Cricket, AFL and NRL.  Conversely, Australian women rate Tennis, AFL and Melbourne Cup as the top 3 sports that they watch on TV almost always/occasionally.

Watched by nearly 6.1 million Australians aged 14+, the Melbourne Cup has the most even (50/50) split of male/female viewers.  The TV audiences for all other sports are dominated by men, with the exception of Tennis which is the only sport in the top 5 that boasts more females than males who almost always/occasionally watch this sport on TV.

 

TV audience breakdown — top 5 sports watched almost always / occasionally

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Source: Roy Morgan Single Source, October 2010 - September 2011 (n = 18,581). ‘Cricket’ comprises Test Matches, One Day Matches & Twenty20; ‘AFL’ comprises Pre-Season, Regular Season, Finals & the Grand Final; ‘Tennis’ comprises the Australian Open & Other Tennis; ‘NRL’ comprises Regular Season, Finals, the Grand Final & State of Origin.

 

George Pesutto, Industry Director — Media, Roy Morgan Research says:

“Cricket is the big winner here, beating both AFL and NRL to be named the number one sport watched on Australian television.

“With both cricket and tennis on-air, the summer season is a great time for sport on TV.  Even though summer is the traditional ‘non-ratings season’ for TV, the popularity of cricket and tennis highlights a great opportunity for sponsors and advertisers running summer TV campaigns.

“The data really reinforces how much Aussies love their sport — and not just the big, annual one-day events like the Melbourne Cup or a Grand Final.  It’s also the regular, weekly competitions — and the tournaments played out over longer periods — that Australians like watching on TV.”