Source: Roy Morgan Single Source, New Zealanders aged 14+, January 2001 – June 2012, 12 month rolling average n = 12,023.
New Zealanders are more likely than ever before to ‘try to recycle everything’. Now the vast majority of New Zealanders (85%) say ‘I try to recycle everything I can’. This sentiment has increased from 70% to 85% over the last decade according to Roy Morgan Research’s latest State of the Nation Report 5, which looks at the latest New Zealand trends within society.
While the vast majority of New Zealanders (80%) believe ‘If we don’t act now we’ll never control our environmental problems’, the report shows a decrease over the last decade in New Zealanders’ environmental consciousness and concerns. In 2002 some 85% were of the view that ‘If we don’t act now we will never control our environmental problems’. Fewer now consider themselves to be ‘an environmentalist at heart’; in 2001, 66% of New Zealanders considered themselves to be ‘an environmentalist at heart’. This sentiment has decreased since 2007 and is now at 61%. There is also evidence in the report that economic problems facing New Zealanders are taking over from environmental concerns.
New Zealanders’ agreement with Positive Environmental Statements
Source: Roy Morgan Single Source, New Zealanders aged 14+, January 2001 — June 2012, 12 month rolling average n = 12,023.
Pip Elliott, General Manager (New Zealand), Roy Morgan Research says:
“The environment is an issue which rates highly among New Zealanders, with 80% indicating that they are concerned with the current problems in this area. However there are signs over the decade that these concerns are beginning to wane.
“New Zealanders who believe “If we don’t act now we’ll never control our environmental problems” has decreased from 85% to 80% over the past decade. Similarly, over the same period less New Zealanders identified themselves as ‘an environmentalist’.”