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Broncos In League Of Their Own As NRL's

The Brisbane Broncos are not only enjoying a high position on the National Rugby League 2001 ladder, they are also easily the NRL's most popular club, according to the Roy Morgan NRL Monitor.

Ten percent of all Australians aged 14 and over (representing an estimated 1,572,000 people) said they support the powerful Queensland-based club, more than half-a-million supporters more than the next most popular club, Melbourne Storm (6.5%, representing an estimated 1,015,000 people).

Support for the Broncos is significantly higher than that for the most popular Australian Football League (AFL) clubs Sydney Swans (8.5%, representing an estimated 1,289,000 people) and Essendon (5%, representing an estimated 789,000 people) although more Australians support an AFL club (49%) than an NRL club (40%).

The Melbourne Storm were the second most popular NRL club, even though respondents were given the option of saying they support no NRL club. Twenty percent of Victorians (786,000) say they support the Melbourne Storm while 75% of Victorians do not support an NRL club.

St George-Illawarra was the most popular of the New South Wales-based clubs and third most popular overall (supported by 3.5% of Australians aged 14 and over, representing an estimated 563,000 people), marginally in front of the Parramatta Eels (also 3.5%, representing an estimated 547,000 supporters).

The Newcastle Knights (supported by 3% of all Australians aged 14 and over, representing an estimated 480,000 supporters), Wests Tigers (3%, representing an estimated 438,000 supporters), Canterbury-Bankstown (2.5%, representing an estimated 368,000 supporters) and Canberra Raiders (2%, representing an estimated 337,000 supporters) round out the popularity "top 8".

The NZ Warriors, not surprisingly, were Australia's least popular NRL club with an estimated 112,000 supporters (0.5% of Australians aged 14 and over) along with perennial battler the North Queensland Cowboys (0.5%, representing an estimated 114,000 supporters). However, 41% of respondents in New Zealand (representing an estimated 1,198,000 people) watch NRL on television suggesting the Warriors' trans-Tasman support is much higher.

Parramatta and St George-Illawarra are the most popular clubs among New South Wales League fans with an estimated 443,000 and 437,000 (8%) New South Welsh supporters respectively. Newcastle (supported by 7% of people from NSW, representing an estimated 387,000 supporters) and Wests Tigers (6%, an estimated 332,000 supporters in NSW) are also among the more popular clubs in New South Wales.

Overall, an estimated 6,214,000 Australians aged 14 and over (40%) support at least one NRL team, with 2% supporting more than one NRL team.

Men, predictably, are considerably more likely to support an NRL team than are women. Forty-six percent of Australian men aged 14 and over support an NRL club, compared to 34% of women.

The difference was even more pronounced among several clubs, with 64% of Melbourne Storm supporters being male (cf 36% women), along with 60% of Canberra Raiders supporters (cf 40% women) and 59% of Wests Tigers supporters (cf 41% women).

At the opposite end of the spectrum, 62% of Auckland supporters in Australia are women (cf 38% men), while 53% of Newcastle Knights supporters are women (cf 47% men). North Queensland Cowboys supporters split evenly among men and women (men 50%; women 50%).

NRL club support is fairly heavily skewed towards younger age groups, with respondents aged 14-24 most likely to support an NRL team (50%), followed by those aged 25-34 (44%) and those aged 35-49 (39%). Respondents aged 50 and over were the least likely to support an NRL club (33%). The Melbourne Storm, in particular, have been successful in attracting a younger following, with 11% of respondents aged 14-24 (and 32% of Victorian respondents aged 14-24) saying they support the Storm.

NRL TEAM(S) SUPPORTED

 
     

CLUB SUPPORTER MINI PROFILES

NZ Warriors supporters (in Australia) are:

  • 88% more likely than the average person to be aged 14-24;
  • two and a half times as likely as the average person to say they wear clothes that will get them noticed;
  • 47% more likely than the average person to be in second from bottom E socio-economic quintile;
  • 15% more likely than the average person to say they are "a bit of an intellectual"; 

Brisbane Broncos supporters are:

  • 62% more likely than the average person to have a maximum of primary school education;
  • 50% more likely than average to have bought an instant lottery scratch ticket;
  • 98% more likely than the average person to have drunk rum in the last four weeks;
  • 39% more likely than the average person to have drunk low-alcohol or mid-strength beer in the last four weeks.

Canberra Raiders supporters are:

  • 68% more likely than the average person to vote for the Australian Democrats;
  • 19% more likely than the average person to say they would rather clean than cook any day;
  • 32% more likely than average to have drunk scotch whisky in the last four weeks;
  • 15% more likely than the average person to say that freedom is more important than the law.

Canterbury Bankstown Bulldogs supporters are:

  • 42% more likely than the average person to have visited Hungry Jacks/Burger King in the last four weeks;
  • 50% more likely than average to say threats to the environment are exaggerated;
  • 85% more likely than the average person to say "If I hear of a new alcoholic drink I will try it";
  • 32% more likely to say "I don't like to know too much about what's going on in the world these days".

Melbourne Storm supporters are:

  • 66% more likely than the average person to be aged 14-24;
  • 61% more likely than the average person to say they love to do as many sports as possible;
  • 45% more likely than the average person to have visited KFC in the last four weeks;
  • 32% more likely than the average person to say they believe in taking risks.

Newcastle Knights supporters are:

  • 10% more likely than the average person to be aged 35-49;
  • 14% more likely to vote for the ALP;
  • 52% more likely than the average person to have gone to an RSL, Leagues or other club in the last three months;
  • 21% more likely to agree they always think of the calorific value of the food they are eating.

Northern Eagles supporters are:

  • 98% more likely than the average person to earn $70,000 or more a year
  • 34% more likely than the average person to be in highest AB socio-economic quintile;
  • 22% more likely than the average person to have drunk red wine in the last four weeks;
  • 31% more likely than the average to vote Liberal;

North Queensland Cowboys supporters are:

  • 40% more likely than the average person to be earning less than $15,000 a year.
  • twice as likely to vote for Pauline Hanson's One Nation Party;
  • 18% more likely to say they are not very good with mechanical things;
  • 25% more likely than the average person to have a dog. 

Parramatta Eels supporters are:

  • 29% more likely than the average person to be aged 25-34;
  • 18% more likely to say they are concerned about their cholesterol level;
  • 32% more likely to say they often enter competitions run by newspapers, magazines and radio stations;
  • 14% more likely to have painted their walls, ceilings or windowsills in the last 12 months.

Penrith Panthers supporters are:

  • 63% more likely than the average person to be aged 14-24.
  • 43% more likely than the average person to say it is important to look fashionable;
  • 48% more likely than the average to have played the pokies in the last three months;
  • 22% more likely to say they can't help noticing advertising on buses.

St George-Illawarra Dragons supporters are:

  • 23% more likely than the average person to be in the lowest (FG) socio-economic group;
  • 35% more likely than the average person to have left school at the end of year 10;
  • 32% more likely than the average person to be a Roman Catholic;
  • 28% more likely than the average to be intending to buy a new car within four years.

The Sharks (formerly Cronulla) supporters are:

  • 51% more likely than the average person to say they like tough physical activity;
  • 32% more likely than the average person to smoke cigarettes (factory made);
  • 26% more likely to have gone to the beach in the last three months;
  • 21% more likely than the average person to say they try to look stylish.

Sydney Roosters supporters are:

  • 29% more likely to be renting than the average person;
  • 35% more likely than the average person to say they can tell a type of person by the type of car they drive;
  • 21% more likely than the average person to say they use coupons they find in magazines or on packets;
  • 45% more likely to say TV advertising often gives them something to talk about.

Wests Tigers supporters are:

  • 44% more likely than the average person to smoke cigarettes (factory made);
  • 44% more likely than the average person to drunk full-strength beer in the last four weeks;
  • 17% more likely than the average person to say credit enables them to buy the things they want;
  • 22% more likely than the average person to say they find TV advertising interesting.

These are the findings of a survey of approximately 18,769 Australians aged 14 and over conducted by Roy Morgan Research between July 2000 and March 2001. This is part of Roy Morgan Single Source Australia's largest single source consumer database, comprising interviews with approximately 55,000 people annually. 

 

NRL Club Support Among Australians aged 14 and over*
  July 2000 - Estimated
  March 2001 Population
  %  
     
Brisbane Broncos 10 1,572,000
Melbourne Storm 6.5 1,015,000
St George-Illawarra Dragons 3.5 563,000
Parramatta Eels 3.5 547,000
Newcastle Knights 3 480,000
Wests Tigers 3 438,000
The Bulldogs 2.5 368,000
Canberra Raiders 2 337,000
Northern Eagles 2 332,000
The Sharks (formerly Cronulla) 2 319,000
Sydney Roosters 2 299,000
Penrith Panthers 1.5 242,000
North Queensland Cowboys 0.5 114,000
NZ Warriors 0.5 112,000
     
Supports NRL Club 40 6,214,000
None 60 9,298,000
     
Total 100  
* Some people gave more than one answer