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SBS Still A Winner As Socceroos Lose To Brazil

More than four-and-a-half million Australians (28% of Australians aged 14 and over — 33% of men and 22% of women) watched on television the Socceroos’ 2-0 loss against five-time World Champions Brazil on Monday morning, according to a special Roy Morgan telephone survey.

Due to the 2am East Coast starting time, the number was expectedly down on the 7.115 million Australians who watched the Australia vs. Japan game last Monday night (11pm start time), however, this is still a significantly high figure.

Of the 4.596 million Australians who watched the game, 2.996 million watched the whole match, 742,000 said they watched only the first half, while 808,000 watched only the second half (50,000 couldn’t say).

The clear majority of viewers (4.178 million) watched the match at home, 246,000 at a friends’ house, and 172,000 at a public venue (hotel, public place).

Respondents surveyed last night and Monday night (June 19/20, 2006) were asked: “Did you watch the Australia versus Brazil match on Monday morning?”

 

Total All People 14+

Analysis by Sex and Age

vs. Japan

vs. Brazil

Men

Women

14-17#

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

%

%

Yes

43

28

33

22

48

29

29

29

22

No

57

72

67

78

52

71

71

71

78

Total

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

 

Total All People 14+

Analysis by Region and State

vs. Japan

vs. Brazil

Capital

Cities

Country

Areas

NSW

Vic

Qld

SA/NT

WA

Tas#

 

%

%

%

%

%

%

%

%

%

%

Yes

43

28

32

21

31

27

23

24

30

20

No

57

72

68

79

69

73

77

76

70

80

Total

100

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

Gary Morgan says:

“More than four-and-a-half million Australians tuned in to watch the Socceroos’ loss against Brazil in the early hours of Monday morning — an extraordinary figure given the 2am starting time.

“The fact that 1.849 million (22%) women aged 14 and over watched a traditionally male-dominated sport is a demonstration of soccer’s broad appeal.

“It must be noted that for special sporting events the official OZTAM television ratings are, at best, very misleading and, at worst, just plain wrong! OZTAM have a real problem as millions of advertising dollars are being spent based on their TV ratings.

“OZTAM quoted the average audience for the Australia vs. Japan game at 2.166 million (Roy Morgan: 7.115 million ‘watched the game’; 4.274 million watched the ‘whole match’) and 2.06 million for the Brazil game (Roy Morgan: 4.596 million ‘watched the game’; 2.996 million watched the ‘whole match’).”

 

Australians’ interest in the FIFA World Cup has waned slightly following the Socceroos’ loss to Brazil. Now 66% (down 4% in a week: “obviously bad losers”) of Australians aged 14 and over say they are either “very interested” (27%, down 7% in a week) or “somewhat interested” (39%, up 3% in a week) in the 2006 FIFA World Cup.

FIFA 06Base: Australians aged 14 and over

Audience Comparison

In the last eight months Roy Morgan Research has measured viewing audiences of all the major Australian sporting events:

 

Soccer World Cup

Soccer World Cup Qualifier

F1

GP

Monday Night AFL

C’wealth Games

Melb. Cup

Aus. Vs

WI

VB One Day Cricket

 

Australia vs. Japan

Australiavs. Brazil

Game 1

Game 2

Collingwood vs.Adelaide*

Opening

Ceremony

1st Test

1

2

3

 

%

%

%

%

%

%

%

%

%

%

%

%

Yes

43

28

24

51

30

14

54

63

42

36

44

27

No

57

72

76

49

70

86

46

37

58

64

56

73

Total

100

100

100

100

100

100

100

100

100

100

100

100

*Not shown in Queensland


Australian Sports Audience Estimates in last Eight Months (rounded)

The Melbourne Cup remains Australia’s most watched sporting event (10.5 million) in the last eight months with more than double the audience figure of the 2006 Fosters Australian Grand Prix (4.9 million) and almost five times as many as the Monday Night AFL Match between Collingwood and Adelaide (2.2 million).

 

All Australians 14+

(million)

2005 Melbourne Cup

10.5

2006 Australian Open Men’s Final

10

Commonwealth Games 2006 —

Opening Ceremony

9

  Soccer World Cup Qualifier —

2nd Game (Nov. 2005)

8.5

Commonwealth Games 2006 —

Closing Ceremony

8.5

 Cricket One Day International —

Australia vs. South Africa (Jan. 2006)

7.3

2006 Soccer World Cup —

Australia vs. Japan (Jun. 2006)

7.1

 Cricket: Test — 

Australia vs. West Indies (Dec. 2005)

7

2006 Australian Open Women’s Final

5

2006 Fosters Australian Grand Prix

4.9

2006 Soccer World Cup —

Australia vs. Brazil (Jun. 2006)

4.6

AFL Monday Night —

 Collingwood vs. Adelaide

2.2*

*Not shown in Queensland

This special Australia-wide Roy Morgan telephone survey was conducted last night and Monday night (June 19/20, 2006) with a cross-section of 634 men and women aged 14 and over.

Morgan Poll Detailed Analysis
A detailed analysis of this special Roy Morgan survey can be purchased for $6,800 plus GST (which includes the data loaded in Roy Morgan’s Asteroid Software).

For further information:

Gary Morgan

Office +61 3 9224 5213

Mobile +61 411 129 094

Home +61 3 9419 3242

Michele Levine

Office +61 3 9224 5215

Mobile +61 411 129 093

Home +61 3 9817 3066

 

The Morgan Poll is conducted by the ONLY Australian and New Zealand member of 
the Gallup International Association.

No Other public opinion poll taken in Australia has this qualification.