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Roy Morgan Image of Professions Survey 2013 Nurses still Most Highly Regarded – Closely followed by Doctors & Pharmacists

These are the main findings of a Roy Morgan telephone survey conducted on the nights of April 16-18, 2013, with 645 Australian men and women aged 14 and over.
A large majority, 90% (unchanged in three years) of Australians aged 14 and over rate Nurses as the most ethical and honest profession — the 19th year in a row since Nurses were first included on the survey in 1994.

Of all 30 professions surveyed in 2013 a large majority, twenty-one, increased while only four professions declined and five professions were unchanged.

Other professions that also gained high ratings for ethics and honesty in 2013, including Doctors (88%, up 5%), Pharmacists (84%, down 4%), Engineers (76%, up 6%), School Teachers (76%, unchanged), Dentists (74%, down 1%), High Court Judges (73%, up 3%), State Supreme Court Judges (70%, up 1%), Police (69%, unchanged) and University Lecturers (68%, up 3%).

Federal MPs (14%, up 4%) and State MPs (13%, up 3%) both gained after last year recording their lowest ratings for ethics and honesty since 1998. Ministers of Religion (44%, up 1%) recovered slightly from recording their lowest ever rating for ethics and honesty since being included on the survey in 1996.

The lowest ranked profession is once again Car Salesmen (4%, up 2%) — a position they have held for over 30 years. The next lowest were Advertising people (9%, up 1%) and Real Estate Agents (12%, up 3% - their highest rating since the survey began in 1979).

Gary Morgan says:

"Roy Morgan's annual Image of Professions survey for 2013 shows a majority of professions (21) recorded rises in their ratings for 'ethics and honesty' over the past year with Nurses (90%, unchanged from 2012) still leading the way as Australia's most respected profession for very high or high 'ethics and honesty'.

"Other professions in the medical field once again scored well with high ratings for 'ethics and honesty' including Doctors (88%, up 5%) Pharmacists (84%, down 4%), and Dentists (74%, down 1%). Engineers (76%, up 6%) scored their highest ever rating alongside School teachers (76%, unchanged) while High Court Judges (73%, up 3%) were the only other profession to rate above 70%.

"Once again Car Salesman (4%, up 2%) rank at the bottom of the list — a position they have held for over 30 years. The only other profession in single digits for 'ethics and honesty' is Advertising people (9%, up 1%) just behind Real Estate Agents (12%, up 3%) — which despite the low rating is a record high."


These are the main findings of a Roy Morgan telephone survey conducted on the nights of April 16-18, 2013, with 645 Australian men and women aged 14 and over.
 
Respondents were asked: "As I say different occupations, could you please say — from what you know or have heard - which rating best describes how you, yourself, would rate or score people in various occupations for honesty and ethical standards (Very High, High, Average, Low, Very Low)?"

   
"Very high" or "High"  ratings for Ethics and Honesty:  All Australians 14+  *Not included in poll
 

Occupations

'89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '07 '08 '09 '10 '11  '12 '13 Dif
 

 

% % % % % % % % % % % % % % % % % % % % % % % % %
1

Nurses

* * * * * 86 86 87 86 88 89 88 90 90 94 90 89 91 89 89 89 90 90 90 -
2

Doctors

62 70 69 69 65 66 69 72 66 69 74 71 75 80 80 80 79 81 79 82 79 87 83 88 +5
3

Pharmacists

76 72 76 79 78 78 79 80 80 80 86 83 83 89 87 86 84 85 86 84 85 87 88 84 -4
4

Engineers

56 55 57 58 56 57 59 56 54 57 57 59 64 67 69 69 68 71 72 69 69 71 70 76 +6
5

School teachers

57 61 59 62 61 65 69 68 64 71 71 70 74 79 79 77 74 78 78 76 73 76 76 76 -
6

Dentists

65 62 64 66 62 60 65 65 60 61 65 64 65 67 71 71 67 69 70 69 68 76 75 74 -1
7

High Court Judges

* * * * * * * * * * 61 60 63 65 71 63 64 67 66 67 63 75 70 73 +3
8

State Supreme Court Judges

* * * * * * * * * * 61 61 64 66 72 65 65 68 67 68 64 75 69 70 +1
9

Police

53 54 54 53 54 56 59 55 55 60 62 62 58 65 64 64 65 65 66 65 62 69 69 69 -
10

University lecturers

52 53 56 55 53 54 52 50 52 57 56 54 64 66 64 66 64 67 67 61 60 61 65 68 +3
11

Accountants

46 47 46 47 46 42 45 46 43 43 49 45 51 45 50 51 50 48 54 51 50 54 49 49 -
12

Ministers of Religion

* * * * * * * 59 55 56 58 56 54 48 48 53 52 51 50 45 44 51 43 44 +1
13

Bank managers

50 49 40 44 41 37 39 37 32 36 33 26 30 29 35 35 35 33 33 33 33 40 37 38 +1
14

Lawyers

41 37 38 34 32 30 32 29 29 26 34 29 32 30 31 33 32 36 35 30 32 38 30 36 +6
15

Public servants

* * * * * * * * * * * * * * * * * 30 29 28 28 30 33 36 +3
16

Public opinion pollsters

* * * * * * 34 33 29 30 35 35 27 29 38 31 31 27 29 23 27 34 28 33 +5
17

Directors of Public Companies

* * * 20 18 20 20 17 18 17 20 18 17 16 17 23 18 21 22 17 19 24 20 26 +6
18

Financial planners

* * * * * * * * * * * * * * * * * * * 25 25 28 26 25 -1
19

Business executives

20 19 15 17 16 17 17 17 16 18 22 17 19 17 19 23 15 18 21 16 16 18 18 22 +4
20

Newspaper Journalists

9 10 8 7 8 8 8 7 7 9 9 7 13 9 12 12 11 12 14 9 11 11 12 19 +7
21

TV Reporters

16 17 15 14 15 16 13 12 11 12 14 12 18 18 17 19 17 13 16 14 16 14 14 18 +4
22

Talk-back radio announcers

* * * * * * * * * * 18 14 17 17 21 17 19 17 18 15 19 17 17 16 -1
23

Stock brokers

18 15 14 15 15 15 13 16 15 15 19 16 18 14 17 19 14 17 18 15 12 14 13 15 +2
24

Union leaders

9 8 7 8 9 9 10 9 12 13 11 12 14 11 15 17 19 16 17 14 15 18 15 15 -
25

Federal MPs

15 13 10 10 11 10 9 13 9 7 13 11 16 16 17 20 15 16 23 19 16 14 10 14 +4
26

Insurance brokers

13 12 10 12 10 11 10 9 12 11 14 11 14 10 15 15 13 11 15 11 14 12 10 13 +3
27

State MPs

15 11 10 10 11 10 12 12 9 7 13 12 14 17 17 19 13 16 20 18 16 12 10 13 +3
28

Real Estate Agents

11 11 9 9 10 9 11 10 10 8 11 10 8 8 11 10 10 9 10 10 10 7 9 12 +3
29

Advertising people

9 7 8 9 9 8 10 7 8 7 9 10 8 10 13 12 10 9 9 6 8 5 8 9 +1
30

Car Salesmen

4 4 3 3 2 3 3 3 3 2 3 3 2 3 5 4 3 4 4 3 5 3 2 4 +2

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Gary Morgan:     + 61 3 9224 5213 + 61 411 129 094
Michele Levine:   + 61 3 9224 5215 + 61 411 129 093

Margin of Error The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.