Special Morgan Poll qualitative analysis done on the weekend asked electors after they stated their voting preference Why, in particular, would you vote that way if a Federal election were being held today?”

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Rudd’s return sparks Labor fightback as electors voice their concerns with Opposition Leader Tony Abbott

Finding No. 5015 - This multi-mode Morgan Poll on Federal voting intention and the reasons people have for supporting parties was conducted last weekend, June 28-30, 2013 via online interviewing with an Australia-wide cross-section of 1,077 Australian electors aged 18+.

Special Morgan Poll qualitative analysis done on the weekend asked electors after they stated their voting preference Why, in particular, would you vote that way if a Federal election were being held today?”

Electors supporting the ALP said: (Morgan Poll – June 28-30, 2013: 39.5% primary vote)

Electors supporting the ALP often mentioned that the return of Kevin Rudd was a good reason to now vote for the ALP, or they did not want to vote for Opposition Leader Tony Abbott. Other ALP supporters mentioned key Labor policies on Climate change, against 'Work Choices', Gonski education reforms and the lack of Coalition policies. (List of verbatim elector responses below).

Electors supporting the L-NP said: (Morgan Poll – June 28-30, 2013: 40.5% primary vote)

Electors supporting the L-NP mentioned the instability in the Government and the disarray and lack of confidence in the Rudd and Gillard Governments. Other L-NP supporters mentioned the influence of trade unions, Labor not governing within Budget, Liberals credibility, L-NP’s better policies and that the Liberals are better economic managers. (List of verbatim elector responses below).

Electors supporting the Greens said: (Morgan Poll – June 28-30, 2013: 8.5% primary vote)

Electors supporting the Greens mentioned their dislike of the two major parties and also some of their key social policies including the environment, the carbon tax, treatment of refugees and asylum seekers, education and their well-known support of gay marriage. (List of verbatim elector responses below).

Gary Morgan says:

“Special Roy Morgan qualitative research undertaken last weekend shows the return of Kevin Rudd to the leadership of the ALP is responsible for the surge in support for the ALP over the past week – the latest Morgan Poll shows the ALP (51.5%, up 7% since Rudd regained the leadership on Wednesday evening) cf. L-NP (48.5%, down 7%) on a two-party preferred basis.

“Electors supporting the Labor Party frequently mentioned Rudd’s return as a reason to vote for the ALP – ‘I think Rudd is a great leader’, ‘Because Kevin Rudd is back and I don’t like Tony Abbott’, ‘I have always liked Kevin Rudd and am glad that he is now back as leader’. Electors also often brought up Opposition Leader Tony Abbott, and the fact that there was no way they could ever vote for him – ‘Overly conservative’, ‘Would be a disaster’, ‘A serious threat to our democracy’.

“In contrast, electors supporting the L-NP often talked about Labor lies and mismanagement – ‘The present Government are back-stabbers and liars’, ‘Labor is self-destructing and will continue to do so until they get rid of Mr. Rudd’, ‘The Government’s over-spending and in-fighting’ and also the fact the Opposition would be better managers of the economy – ‘The Liberal Party would  provide good governance and a stable majority government’, ‘I trust the Liberals to fix the Federal Budget, the borders and bring back stability’, ‘The Liberals are better at running the economy’.

“Electors who voted for a Minor party or Independent often voiced their disgust of both major parties – ‘I can’t stand either Kevin Rudd or Tony Abbott’, ‘Because Labor are in the pits and the Liberal-National Coalition are so much worse its not funny’, ‘The two main parties are nasty, hypocritical people who flip-flop on any issue.’, ‘The current politicians are all ’corrupt bums’.”

Electors were asked: Why, in particular, would you vote that way if a Federal election were being held today?”

Visit the Roy Morgan Online Store to browse our range of Voter Profiles by electorate, detailed Voting Intention Demographics Reports and Most important Political Issue Reports (all 150 electorates ranked by an issue).

Contact us to for a free 2-week-trial of our weekly Federal Election Voting Intention report (offer valid till 15 August 2013).

Finding No. 5015 - This multi-mode Morgan Poll on Federal voting intention and the reasons people have for supporting parties was conducted last weekend, June 28-30, 2013 via online interviewing with an Australia-wide cross-section of 1,077 Australian electors aged 18+.

 

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Electors supporting the ALP said: (Morgan Poll – June 28-30, 2013: 39.5% primary vote)

Electors supporting the ALP often mentioned that the return of Kevin Rudd was a good reason to now vote for the ALP, or they did not want to vote for Opposition Leader Tony Abbott. Other ALP supporters mentioned key Labor policies on Climate change, against 'Work Choices', Gonski education reforms and other ALP supporters mentioned the lack of Coalition policies.

“I have always liked Kevin Rudd and am glad that he is now back as leader and I think that he will do a better job than Tony Abbott and the Liberals.”

“Because Kevin Rudd is back and I don’t like Tony Abbott.”

“Because of the new leader.”

“Rudd.”

“I think Kevin Rudd is a great leader.”

“Now Kevin Rudd is back for Labor and I see him as a valid alternative, and, I don’t like Tony Abbott.”

“The alternative, Tony Abbott, is a serious threat to our democracy.”

“Because I won’t vote for Tony Abbott.”

“Tony Abbott as Prime Minister would be a disaster.”

“I don’t like Tony Abbott.”

“Abbott should not be Prime Minister. He is overly conservative.”

 “I like their education policies and they’re more environmentally friendly than the Liberals but have better and broader polices than the Greens.”

“Because Labor does more for working people and some good legislation has been passed in the last six years.”

“I believe in Labor party policies and philosophy.”

“Labor has managed the economy well and we are tackling issues like education, Global warming, disability and big mining profits.”

“I support Labor values. Labor will deliver for the worker and the betterment of Australian society as a whole.”

“I like their policies on Climate change, Work Choices, Gonski education funding. Abbott is appalling, Christine Milne is doctrinaire, and Rudd appeals more despite his treachery and deceit.”

“Because the Liberal Government would wreck the economy, with massive job losses in the public sector. The Climate change policies of the Opposition are pathetic.”

“They look after lower income people.”

“Labor actually does the most positive, constructive things for this country and its people.”

“Because Tony Abbott and his Coalition Party are only for major business and that includes overseas mining companies. They don’t care about the workers or the people on the land.”

“Lack of policy by the Coalition. Perhaps they will develop policy which may change my preference.”

“I feel that the Labor Party is the party that will best manage the economy and provide social services.”

This word cloud shows the reasons given by electors for supporting the ALP.

This wordle shows the reasons given by electors for supporting the ALP.

Electors supporting the L-NP said: (Morgan Poll – June 28-30, 2013: 40.5% primary vote)

Electors supporting the L-NP mentioned the instability in the Government and the disarray and lack of confidence in the Rudd and Gillard Governments. Other L-NP supporters mentioned the influence of trade unions, Labor not governing within Budget, Liberals credibility, L-NP’s better policies and that the Liberals are better economic managers.

“Labor has got it wrong and too much in-fighting.”

“No faith whatsoever in the Labor Party and its people or its policies.”

“Labor is self-destructing and will continue to do so until they get rid of Mr. Rudd and the others.”

“Labor seem to be incapable of running the country correctly.”

“Due to the fact the country needs to be in surplus.”

“The present Government’s overspending and in-fighting.”

“Labor politicians are back-stabbers and liars.”

“I don’t trust Labor to handle the economy responsibly.”

“Better economic managers.”

“Liberals always make sure that our country is debt free as a balanced Budget is very important to our independence and life-style.”

“Because I believe in the Liberal philosophy and vote for the song not the changeable singers.”

”Because the Liberals manage the economy correctly and Labor has mismanaged so many plans.”

“Labor is terrible and has shown themselves to be selfish and self-serving to the extreme.”

“I’ve had enough of the Labor Party’s indecisiveness and lies.”

“Because Labor has been a disaster with both its leadership problems and so many policies gone wrong.”

“Labor have been hopelessly inadequate. A disorganised rabble.”

“I am fed up with the Labor Party and their navel gazing. We need stable government.”

“I don’t like the way that Labor Governments run the country as they are heavily influenced by the trade unions apart from anything else and their fiscal policies are generally weak.”

“We need a firm government that is not controlled by the unions.”

“I believe the current Government is/ will be totally dysfunctional, even with a ‘born again’ leader.”

“The Liberal Party provides good governance and a stable majority government.”

“Because the Liberal policies they have make sense and the Labor mob is incompetent.”

“The Labor Party is a disgrace and I have no time for unions.”

“I’ve lost faith in the ALP – too many broken promises and too much corruption.”

“The way for prosperity in Australia is through successful business enterprises, small, medium and large. The Liberal/ National Party is far more aware of this fact.”

“More stable and less likely to waste money.”

“The Liberals are better at running the economy.”

“The nation has floundered under Labor and the Coalition are the only ones that can bring it back.”

“I prefer the Liberal policies, the other party is in disarray and self-interest.”

“I trust them to fix the Federal Budget and the borders and bring back stability.”

“The Liberal Party is the best party for Australia and will give us responsible Government.”

“The Liberals are more reliable and have policies that work.”

“Labor seem to be incapable of running the country correctly.”

“Because Labor don’t know how to manage money and they waste it on crap most of the time.”

This word cloud shows the reasons given by electors for supporting the L-NP.

This wordle shows the reasons given by electors for supporting the L-NP.

Electors supporting the Greens said: (Morgan Poll – June 28-30, 2013: 8.5% primary vote)

Electors supporting the Greens mentioned their dislike of the two major parties and also some of their key social policies including the environment, the carbon tax, treatment of refugees and asylum seekers, education and their well-known support of gay marriage.

“I dislike the two major parties.”

“The two main parties are nasty, hypocritical people who flip flop on any issue.”

“As a protest against the two major parties.”

“I refuse to vote for either the Liberal or Labor parties.”

“I am dissatisfied with the major parties and their policies, or the lack thereof.”

“Because Labor are in the pits and the Liberal-National Coalition are so much worse its not funny.”

“I’m disillusioned with the circus and back-stabbing in the major parties.”

 “The Labor Party is imploding and Kevin Rudd is a disaster.”

“I can’t stand either Kevin Rudd or Tony Abbott.”

“Labor are losing their way and the Liberal values would wreck our community and services.”

“I hate Rudd!”

“Because the Greens care for our land, they are moral and not affected by bribes.”

“The Greens are the only party who intend to legalise same-sex marriage.”

“The environment is the most important long-term issue.”

“They are the only party that supports humane treatment of refugees, public education and environmental control.”

“The Greens are strong on social issues – the carbon tax, refugees, education.”

“I like the Greens policies.”

“Because I am left-wing and care about social justice issues, in particular the treatment of refugees, drug law reform and the environment.”

“The Liberal Party don’t care about the environment or the poor, they are the party of greed. The Labor Party has obviously lost its way and has moved too far to the right.”

“The Greens policies reflect my views.”

This word cloud shows the reasons given by electors for supporting the Greens.

This wordle shows the reasons given by electors for supporting the Greens.

Electors voting for Independent/ Others said: (Morgan Poll – June 28-30, 2013: 11.5% primary vote)

Electors supporting Independents/Others mentioned their dislike of the two major parties and also some of the chance of starting afresh with new people in Parliament.

“Because I hope they can show Labor and the Liberals that they need to shape up to stay as our leaders. Katter has confidence in himself, and that’s important.”

“Labor & Liberal have nothing to offer pensioners. The Palmer Party is new and the local candidate is someone we all know and trust.”

“Because neither Labor nor Liberal can be trusted to stick with principles.”

“The ALP seems a mess and Tony Abbott as Prime Minister – I think not.”

“The current politicians are all corrupt bums.”

“Although a rusted on Labor support, I can’t vote for a party led by a saboteur who has continued to undermine his own party.”

“Voting for an independent is my small protest.”

“A socialist policy is best for quality and fairness among Australians.”

“Because I think its time we had new blood and new ideas.”

“I’m alienated by the major parties – and I’m a Christian.”

“The main parties are too busy fighting to make any real change.”

This word cloud shows the reasons given by electors for supporting Independents/ Others.

This wordle shows the reasons given by electors for supporting Independents/ Others.