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Poker machine spend rebounds to $11 billion

Source: Roy Morgan Single Source (Australia), April 2011 – March 2013 (n = 19,690).
Australians’ annual spend on poker machines has rebounded over the past six months to $11.0 billion, up from $10.2 billion in September 2012, but still well below the pre-GFC level of $13.9 billion in March 2008, according to the latest Roy Morgan Gambling Monitor.

In the twelve months to March 2013, Australians spent a total of $18.2 billion on gambling. While this is up from $16.9 billion six months ago in September 2012, it’s still well below the $21.1 billion spent in March 2008.

Expenditure is much higher on poker machines than on any other form of gambling. In terms of spend, betting on racing ranks second, followed by lotteries/scratch tickets, sports betting, casino table games, and Keno at a club, pub or casino.

Annual expenditure by Australians on gambling ($billions)

Annual expenditure by Australians on gambling ($billions)
Source: Roy Morgan Single Source (Australia), April 2011 — March 2013 (n = 19,690).

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“With Australians feeling more financially stable over the past six months, the total annual expenditure on gambling and poker machines has rebounded. The number of Australians playing the pokies remains the same as it was 6 months ago (4.4 million), but spend per player has increased.  Australians aged 50-plus are more likely than those under 50 to have played poker machines in the last three months (22% vs 16%) and are more likely to be heavy gamblers.

“Although most forms of gambling have gradually become less popular over the past decade, online gambling options are growing in popularity and spend, including online racing and sports betting, online casino table games, and online poker machines.”

The Roy Morgan Gambling Currency Report provides an overview of the gambling industry, measuring size of total gambling market and its 3 main components: Gaming, Wagering and Lotteries/ Scratch tickets, and changes over time. The report also looks at participation, cross-category participation and internet usage.

Click here to view our Gambling Industry Reports, including Gambling Trends which examines current and future trends driving Australia’s gambling sector with a focus on leisure and gambling trends, including participation in traditional leisure activities and gambling incidence, methods, expenditure and frequency.

Also available are Gambling Profiles, including visitor profiles for gambling venues across Australia. These profiles provide a broad understanding of the target audience in terms of demographics, attitudes, activities and media usage in Australia.

For comments or further detail, please contact:

Jane Ianniello
Roy Morgan International Director of Tourism, Travel & Leisure

Office: 07 3318 7000    
Mobile: 0423 024 412