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Roy Morgan Readership estimates for Australia for the 12 months to December 2012

Magazines Readership
% of Population 14+
Readership
('000s)
Dec 2011 Dec 2012 Gain/Loss Dec 2011 Dec 2012 % Change
2 Wheels 0.5 0.4 -0.1 91 76 -16.5
4X4 Australia 0.7 0.7 0.0 131 138 5.3
AFL Record (Apr-Sep) 1.1 1.0 -0.1 207 180 -13.0
APC 0.8 0.9 0.1 150 161 7.3
Australian 4WD Action 1.3 1.6 0.3 239 301 25.9
Australian Auto Action 0.4 0.3 -0.1 78 60 -23.1
Australian Geographic 2.6 2.7 0.1 491 517 5.3
Australian Golf Digest 0.4 0.4 0.0 82 80 -2.4
Australian Good Food 1.4 1.8 0.4 270 335 24.1
Australian Good Taste 3.2 3.0 -0.2 599 563 -6.0
Australian Gourmet Traveller 1.7 1.6 -0.1 308 295 -4.2
Australian Motorcycle News 0.5 0.6 0.1 100 114 14.0
Australian Property Investor 0.6 0.6 0.0 117 119 1.7
Australian Traveller 0.4 0.4 0.0 73 66 -9.6
Belle 0.6 0.7 0.1 110 134 21.8
Better Homes and Gardens 9.8 9.6 -0.2 1820 1806 -0.8
Big Issue 0.9 1.1 0.2 174 211 21.3
Big League (Apr-Sep) 0.5 0.4 -0.1 89 70 -21.3
Bride To Be 0.4 0.5 0.1 83 85 2.4
BRW 1.0 1.1 0.1 191 209 9.4
Burke's Backyard 1.5 1.4 -0.1 283 261 -7.8
Cleo 2.0 1.7 -0.3 377 322 -14.6
Cosmopolitan 2.9 2.5 -0.4 536 463 -13.6
Cosmos 0.5 0.6 0.1 100 106 6.0
Country Style 1.3 1.5 0.2 248 279 12.5
Delicious 2.8 2.2 -0.6 524 417 -20.4
Diabetic Living 1.3 1.4 0.1 251 256 2.0
Dolly 1.7 1.6 -0.1 311 303 -2.6
Donna Hay 1.9 2.0 0.1 353 368 4.2
Empire 1.1 1.0 -0.1 208 181 -13.0
English Woman's Weekly 0.9 0.8 -0.1 166 152 -8.4
Famous 1.6 1.5 -0.1 302 283 -6.3
Fast Fours & Rotaries 0.5 0.4 -0.1 89 77 -13.5
Feast - 0.9 - - 162 -
Fishing World 1.0 1.1 0.1 193 216 11.9
Fitness First 0.6 0.5 -0.1 103 95 -7.8
Foxtel Magazine 3.8 2.3 -1.5 699 439 -37.2
Frankie 1.3 1.6 0.3 233 302 29.6
Fresh Water Fishing Aust. 0.5 0.7 0.2 91 138 51.6
Game Informer 0.7 1.0 0.3 135 189 40.0
Gardening Australia 2.0 2.0 0.0 373 376 0.8
Girlfriend 1.7 1.4 -0.3 318 272 -14.5
Golf Australia 0.4 0.4 0.0 72 81 12.5
Golf Magazine 0.2 0.2 0.0 37 42 13.5
Good Health 1.5 1.8 0.3 288 330 14.6
Gourmet Traveller Wine 0.5 0.7 0.2 95 128 34.7
GQ 0.4 0.5 0.1 78 97 24.4
Grazia 0.9 1.0 0.1 177 193 9.0
Handyman 1.0 0.9 -0.1 179 161 -10.1
Harper's Bazaar 1.0 1.1 0.1 194 212 9.3
Healthy Food Guide 0.7 1.0 0.3 137 194 41.6
Home Beautiful 2.0 2.3 0.3 366 439 19.9
Horizons (WA) (was Road Patrol) 0.6 0.7 0.1 108 127 17.6
Hot 4s & Performance Cars 0.5 0.5 0.0 99 101 2.0
House & Garden 3.6 3.8 0.2 669 708 5.8
Hyper 0.2 0.4 0.2 42 77 83.3
Inside Football (Apr-Sep) 0.3 0.3 0.0 61 64 4.9
Inside Out 0.7 0.7 0.0 132 132 0.0
Inside Sport 0.6 0.7 0.1 110 132 20.0
InStyle 1.1 1.1 0.0 208 209 0.5
Jetstar 0.9 1.0 0.1 168 182 8.3
Journeys (Tas) 0.3 0.3 0.0 64 63 -1.6
Just Cars 1.2 1.5 0.3 226 274 21.2
Limelight 0.2 0.2 0.0 43 34 -20.9
Live To Ride 0.3 0.3 0.0 60 62 3.3
Luxury Home Design 0.3 0.3 0.0 59 62 5.1
Madison 1.3 1.1 -0.2 241 207 -14.1
Marie Claire 2.3 2.4 0.1 420 456 8.6
MasterChef Magazine 2.4 2.3 -0.1 444 438 -1.4
Men's Fitness 0.9 1.2 0.3 166 232 39.8
Men's Health 2.1 2.2 0.1 391 421 7.7
Men's Style 0.3 0.3 0.0 62 54 -12.9
Modern Fishing 0.8 0.8 0.0 143 156 9.1
Modern Wedding 0.4 0.3 -0.1 71 66 -7.0
Money Magazine 1.0 0.9 -0.1 189 167 -11.6
The Monthly 0.6 0.8 0.2 112 151 34.8
Mother & Baby 0.7 0.6 -0.1 126 116 -7.9
Motor 0.9 0.7 -0.2 168 125 -25.6
National Geographic 4.8 4.8 0.0 889 912 2.6
Nature & Health 0.4 0.4 0.0 69 76 10.1
New Idea 6.6 6.8 0.2 1221 1281 4.9
New Scientist 1.5 1.3 -0.2 278 251 -9.7
NW 1.4 1.3 -0.1 267 246 -7.9
Official Xbox 360 0.8 0.9 0.1 151 171 13.2
OK (weekly) 2.1 1.8 -0.3 386 346 -10.4
Open Road (NSW) 5.3 5.0 -0.3 990 934 -5.7
Overlander 4WD 0.4 0.4 0.0 79 69 -12.7
PC & Tech Authority 0.6 0.7 0.1 118 125 5.9
PC PowerPlay 0.5 0.5 0.0 96 90 -6.3
People 0.7 0.6 -0.1 138 121 -12.3
Picture 0.7 0.5 -0.2 122 93 -23.8
PlayStation 0.8 0.8 0.0 150 156 4.0
Practical Parenting 0.9 0.9 0.0 159 166 4.4
Prevention 0.9 0.7 -0.2 164 138 -15.9
Qantas The Australian Way 2.4 2.3 -0.1 437 430 -1.6
Reader's Digest Australia 3.8 3.1 -0.7 716 584 -18.4
Real Living 0.7 0.8 0.1 125 142 13.6
Recipes+ 2.2 2.8 0.6 407 522 28.3
RM Williams Outback 1.2 1.2 0.0 219 219 0.0
Road Ahead (Qld) 3.0 3.4 0.4 563 641 13.9
Rolling Stone 1.5 1.4 -0.1 287 266 -7.3
Royal Auto (Vic) 3.9 2.6 -1.3 729 481 -34.0
Rugby League Week (Apr-Sep) 0.9 0.9 0.0 169 167 -1.2
SA Motor (SA) 1.1 1.2 0.1 209 231 10.5
Selector 0.4 0.5 0.1 67 92 37.3
Shop Til You Drop 1.0 0.8 -0.2 184 160 -13.0
Smart Investor 0.7 0.7 0.0 122 123 0.8
Soap World 0.3 0.4 0.1 51 69 35.3
Street Machine 1.7 1.7 0.0 313 319 1.9
Super Food Ideas 4.6 4.4 -0.2 848 830 -2.1
Take 5 4.1 3.8 -0.3 756 708 -6.3
TechLife (was Aust PC User) 1.3 1.0 -0.3 243 181 -25.5
That's Life 5.2 4.6 -0.6 975 876 -10.2
Time 1.7 1.7 0.0 319 313 -1.9
Top Gear 2.4 2.2 -0.2 452 409 -9.5
TV Soap 1.2 1.3 0.1 227 236 4.0
TV Week 3.8 3.3 -0.5 709 613 -13.5
UFC Magazine 0.7 0.7 0.0 121 133 9.9
Unique Cars 1.3 1.3 0.0 233 249 6.9
Virgin Australia Voyeur 1.1 1.3 0.2 208 247 18.8
Vogue Australia 1.9 1.9 0.0 356 367 3.1
Vogue Living 0.9 0.8 -0.1 162 152 -6.2
Weight Watchers Magazine 0.9 0.8 -0.1 167 150 -10.2
WellBeing 0.6 0.7 0.1 114 139 21.9
Western Australian Business News (WA) 0.1 0.2 0.1 27 29 7.4
Wheels 1.6 1.2 -0.4 297 231 -22.2
Who 2.9 2.6 -0.3 540 481 -10.9
Woman's Day 9.8 9.8 0.0 1830 1846 0.9
Women's Health 2.2 2.4 0.2 403 447 10.9
Women's Health & Fitness 0.8 1.0 0.2 148 187 26.4
Women's Weekly 12.1 10.9 -1.2 2259 2061 -8.8
Your Garden 0.9 0.9 0.0 161 178 10.6
Zoo Weekly 1.9 1.5 -0.4 349 290 -16.9

Newspapers Mon-Fri Mon-Fri Sat Sat Sun Sun
 Dec 2011   Dec 2012   Dec 2011   Dec 2012   Dec 2011   Dec 2012 
 R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s) 
National
The Australian 402 405 765 781 - -
Aust. Financial Review 237 234 153 145 - -
NSW
Daily Telegraph 902 781 800 729 - -
Sydney Morning Herald 717 612 978 880 - -
Sunday Telegraph - - - - 1427 1258
The Sun-Herald - - - - 1064 868
MX 132 126 - - - -
Newcastle Herald 108 104 151 150 - -
Illawarra Mercury 52 50 70 71 - -
Canberra Times 81 77 122 112 79 73
Vic
Herald Sun 1256 1116 1161 1090 - -
The Age 648 566 806 720 - -
Sunday Herald Sun - - - - 1272 1132
The Sunday Age - - - - 673 600
MX 171 162 - - - -
Geelong Advertiser 56 60 86 88 - -
Qld
Courier-Mail 563 503 723 650 - -
The Sunday Mail - - - - 1115 1010
MX 62 59 - - - -
Cairns Post 73 68 105 108 - -
Gold Coast Bulletin 89 98 123 120 - -
Townsville Bulletin 70 65 102 81 - -
SA
Adelaide Advertiser 441 449 536 544 - -
Sunday Mail - - - - 589 603
WA
West Australian 529 493 - - - -
Weekend West - - 772 696 - -
Sunday Times - - - - 673 593
Tasmania
The Mercury 101 92 127 130 - -
The Examiner 76 66 93 79 - -
The Advocate 54 47 59 55 - -
Sunday Tasmanian (Tas) - - - - 114 106
Sunday Examiner - - - - 90 71
Northern Territory
Northern Territory News 38 36 52 56 - -
Sunday Territorian - - - - 34 33

 Newspaper Insert Magazines  Readership
% of Population 14+
Readership
('000s)
Dec 2011  Dec 2012  Gain/Loss Dec 2011  Dec 2012  % Change
Wish 0.6 0.5 -0.1 107 102 -4.7
Weekend Australian Magazine 4.3 4.1 -0.2 801 773 -3.5
Financial Review Magazine 1.6 1.7 0.1 303 314 3.6
Boss 0.7 0.8 0.1 137 147 7.3
Good Weekend (NSW & Vic) 7.9 7.9 0.0 1475 1480 0.3
Sunday Magazine (NSW & Vic) 9.3 8.3 -1.0 1730 1563 -9.7
Sunday Life (NSW & Vic) 6.1 5.4 -0.7 1126 1023 -9.1
Sydney Magazine 1.5 1.2 -0.3 285 229 -19.6
Melbourne Magazine 1 1 0.0 194 183 -5.7
Adelaide Magazine 0.7 0.9 0.2 129 167 29.5
Sunday Telegraph TV Guide (NSW) 4.9 4.4 -0.5 911 832 -8.7
Sunday Herald Sun TV Guide (Vic) 4.6 3.7 -0.9 847 693 -18.2
Qweekend (Qld) 2.8 2.5 -0.3 520 474 -8.8
Sunday Mail TV Guide (Qld) 4.3 3.6 -0.7 807 678 -16
Paradise (Qld) 0.4 0.4 0.0 70 71 1.4
Sunday Mail TV Guide (SA) 2.5 2.5 0.0 468 462 -1.3
SA Weekend 1.9 2.1 0.2 362 400 10.5
Sunday Times TV Guide (WA) 2.5 2.3 -0.2 467 432 -7.5
STM - Sunday Times Magazine (WA) 2.5 2.1 -0.4 464 391 -15.7
Seven Days (WA) 2.9 2.4 -0.5 533 445 -16.5
West Weekend (WA) 2.7 2.4 -0.3 508 446 -12.2