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Party |
% |
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L-NP |
42.5 |
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ALP |
38.5 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia November 2011
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Site |
'000 |
1 |
qantas.com.au |
1,779 |
2 |
virginaustralia.com |
1,658 |
3 |
jetstar.com.au |
1,605 |
4 |
webjet.com.au |
1,551 |
5 |
flightcentre.com.au |
1,400 |
New Zealand November 2011
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Site |
'000 |
1 |
AirNewZealand.co.nz |
715 |
2 |
jetstar.co.nz |
351 |
3 |
flightcentre.co.nz |
263 |
4 |
houseoftravel.co.nz |
251 |
5 |
webjet.co.nz |
227 |
Top News Sites:
Australia November 2011 |
|
Site |
'000 |
1 |
smh.com.au |
1,662 |
2 |
ninemsn news |
1,501 |
3 |
theage.com.au |
1,433 |
4 |
abc.net.au/news |
1,293 |
5 |
BBC |
1,009 |
Top Employment Sites:
Australia November 2011 |
|
Site |
'000 |
1 |
seek.com.au |
2,236 |
2 |
mycareer.com.au |
1,223 |
3 |
careerone.com.au |
1,195 |
4 |
JobSearch.gov.au |
981 |
New Zealand November 2011 |
|
Site |
'000 |
1 |
trademe Jobs |
601 |
2 |
seek.co.nz |
521 |
3 |
nzherald.co.nz Jobs |
74 |
Top Automotive Sites:
Australia November 2011 |
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Site |
'000 |
1 |
carsales.com.au |
1,339 |
2 |
carsguide.com.au |
601 |
3 |
cars.ebay.com.au |
412 |
4 |
Trading Post - Auto |
363 |
5 |
carpoint.com.au |
352 |
Click here for all websites measured.
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2.21 MILLION AUSTRALIANS UNEMPLOYED OR UNDEREMPLOYED – HIGHEST EVER RECORDED. UNEMPLOYMENT AT 10.3% – A RECORD 1.28 MILLION AUSTRALIANS LOOKING FOR WORK
Unemployment Poll : Finding No. 4742 : This Roy Morgan survey on Australia’s unemployment and ‘underemployed’* is based on weekly interviews covering January 2007 – January 2012 and in total 263,911 Australians aged 14 and over were interviewed face-to-face including 4,520 interviews in January 2012. : February 3, 2012
In January 2012 according to Roy Morgan:
• Unemployment was 10.3% (up 1.7% since December 2011) – an estimated 1,278,000 Australians were unemployed and looking for work. This is Australia’s highest ever number of unemployed as reported by Roy Morgan and is also Australia’s highest unemployment rate for a decade – since January 2002 (10.9% – 1,075,000 ).
• A further 7.5% of the workforce* were working part-time looking for more work (underemployed) – 934,000 Australians.
• In total a record 17.8% of the workforce, or 2.21 million Australians, were unemployed or underemployed.
• The Australian workforce* in January was at a record high 12,429,000, up 383,000 since January 2011 – comprising 7,681,000 full-time workers (up 106,000); 3,470,000 part-time workers (down 53,000) and 1,278,000 looking for work (up 330,000).
• The latest Roy Morgan unemployment estimate of 10.3% is now almost double the 5.2% currently quoted by the ABS for December 2011.
Full article.
STRONG SUPPORT FOR KEY’S NATIONAL PARTY EARLY IN FEBRUARY
Federal Poll : Finding No. 4741 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a NZ wide cross-section of 933 electors from January 16-29, 2012. Of all electors surveyed 3% (down 0.5%) didn’t name a party. : February 2, 2012
Today’s New Zealand Roy Morgan Poll shows continuing strong support for Prime Minister John Key’s National 46% (down 1% since January 3-15, 2012). Support for Key’s Coalition partners is virtually unchanged with the Maori Party 2% (up 0.5%), ACT NZ 0.5% (unchanged), and United Future 0.5% (unchanged).
Support for Labour Party has increased 3% to 30.5%, Greens 13% (down 1.5%), New Zealand First 5.5% (up 0.5%), Mana Party 0.5% (down 0.5%) and Others 1.5% (down 0.5%).
The latest New Zealand Roy Morgan Government Confidence Rating is up 0.5 points to 133 – with 61% (up 0.5%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 28% (unchanged) that say New Zealand is ‘heading in the wrong direction.’
Full article.
CONSUMER CONFIDENCE VIRTUALLY UNCHANGED AT 117.0 (DOWN 0.3PTS),
BUT MAJORITY (62%) SAY ‘NOW IS A GOOD TIME TO BUY MAJOR HOUSEHOLD ITEMS'
Consumer Confidence : Article No. 1565 : This weekly Roy Morgan Consumer Confidence Rating is based on 1,145 face-to-face interviews conducted Australia-wide with men and women aged 14 and over last weekend, January 28/29, 2012. : February 2, 2012
Consumer Confidence is virtually unchanged at 117.0pts (down 0.3pts in a week), according to the Roy Morgan Consumer Confidence Rating conducted last weekend (January 8/29, 2012). Consumer Confidence is now 3.7pts lower than a year ago, January 29/30, 2011 (120.7).
The small fall in Consumer Confidence has been driven by Australians having decreasing confidence in their personal financial situation compared to this time last year.
Australians’ are less confident about their personal financial situations this time next year with 40% (down 2%) saying they expect their family to be ‘better off’ financially while 17% (down 1%) expect to be ‘worse off’.
Now 32% (unchanged) of Australians say their family is ‘better off’ financially compared to a year ago while 32% (up 4%) say their family is ‘worse off’ financially.
However, Australians are less worried about Australia’s economy over the next twelve months with 32% (down 2%) of Australians expecting ‘bad times’ economically over the next twelve months compared to 30% (unchanged) of Australians that expect Australia to have ‘good times’.
Purchase the latest detailed "Roy Morgan Consumer Confidence Monthly Report 2011"
Full article.
Overall Customer Satisfaction remains stable for Mobile Service Providers
Australia : Article No. 1563 : Source: Roy Morgan Single Source (December 2010 - November 2011). Total main user of at least one mobile phone and gave provider (n=15,013). : January 31, 2012
Overall satisfaction with Mobile phone service providers remained stable with 68% of customers being either “Very” or “Fairly” satisfied, in the 6 months to November 2011.
When comparing the current 6 month period of June 2011 to November 2011 with the 6 month period of December 2010 to May 2011, Virgin (81%) improved customer satisfaction, whilst Optus (72%), Telstra (65%) and Vodafone (62%) maintained customer satisfaction levels. Over this same period, 3 (67%) declined and is now below the industry average (68%).
Mobile Phone Service Provider Customer Satisfaction
Sample Target Profile: Click here to see a sample Roy Morgan Target Profile
Purchase the latest detailed Roy Morgan Mobile Phone Service Provider Profiles
Full article.
80% of OPTUSnet customers are satisfied
Australia : Article No. 1562 : Source: Roy Morgan Single Source (December 2010 - November 2011). Total Australians 14+ who named their internet provider (n=13,553). : January 31, 2012
In the 6 months to November 2011, Internode (94%) and iiNet (91%) continue to maintain their lead in customer satisfaction. Satisfaction for OPTUSnet has risen to 80% of Australians aged 14+ being ”Very” or “Fairly” satisfied. Overall customer satisfaction with Internet service providers increased to 75%, according to the Roy Morgan Internet Monitor.
TPG (80%) and Telstra BigPond (72%) remained stable, whilst 3 (68%), dodo (63%) and Vodafone (58%) showed decline.
Internet Service Provider Customer Satisfaction
Purchase the latest detailed Roy Morgan Internet Service Provider Customer Profiles
Full article.
New report to track the competitive $76 billion supermarket grocery market in Australia
Australia : Article No. 1561 : January 30, 2012
The competitive supermarket grocery market will now be able to be clearly understood and analysed using the recently released Roy Morgan Supermarket and Fresh Food Currency Report. This new Roy Morgan report will shine a spotlight on the $76 billion a year supermarket grocery market.
The report shows Woolworths ahead of Coles, as well as smaller supermarket retailers IGA and Aldi, in market share overall, although their lead in many ‘fresh food’ areas such as bread, and fruit and vegetables has been shrinking in recent months due to a resurgent Coles.
The Supermarket and Fresh Food Currency Report tracks not only numbers of customers and which supermarket they shop at, but also the total dollar spend in each supermarket, also expressed as a percentage of total market spend dollars.
A feature of the report is the historical context - trends reaching back to 2003, which show some dramatic increases in areas such as ‘cross visitation’ – that is the number of shoppers who shop at more than one supermarket.
Purchase the latest detailed Roy Morgan Supermarket & Fresh Food Currency Report
Full article.
Air New Zealand Link and Air New Zealand leading for Domestic Airline Satisfaction
New Zealand : Article No. 1559 : Source: Roy Morgan Single Source, August 2010 – October 2011, Total using domestic airline in last 12 months average quarterly sample n=1,347. : January 30, 2012
Roy Morgan Research is now releasing quarterly Domestic Airline Satisfaction for New Zealand with October 2011 results showing that Air New Zealand Link is leading with 88% of its domestic customers ‘very’ or ‘fairly’ satisfied. Air New Zealand follows closely at 87%.
Satisfaction for Jetstar for the same period was 56%, far below the industry average of 80%.
Satisfaction with New Zealand Domestic Airlines used in last 12 months
Purchase the latest detailed Roy Morgan New Zealand Airline Customer Profiles
Full article.
L-NP (52%) LEAD CUT AS ALP GAINS (48%)
Federal Poll : Finding No. 4740 : This face-to-face Morgan Poll on Federal voting intention was conducted over the last two week-ends, January 14/15 & 21/22, 2012 with an Australia-wide cross-section of Australians aged 14+ including 1,921 electors, of all electors surveyed, 6% did not name a party. : January 27, 2012
In mid January L-NP support is 52% (down 2% from the last face-to-face Morgan Poll) just ahead of the ALP 48% (up 2%) on a Two-Party preferred basis according to the face-to-face Morgan Poll conducted over the last two weekends, January 14/15 & 21/22, 2012.
The L-NP primary vote is 42.5% (down 2.5%) – ahead of the ALP 38.5% (up 1.5%). Support for the minor parties shows the Greens 12% (up 1.5%) and Others/ Independents 7% (down 0.5%).
If a Federal election were held today the L-NP would win according to today’s Morgan Poll.
The Roy Morgan Government Confidence Rating is at 115 (up 12pts) – the highest since May 7/8, 2011, with 49% (up 5.5%) – saying Australia is ‘heading in the right direction,’ while 34% (down 6.5%) say Australia is ‘heading in the wrong direction.’
Full article.
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Latest Papers |
November 21, 2011
Phil Goff (54%) cf. John Key (46%) wins Leader's Debate but will it be enough?
(Size: 606 KB)
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November 8, 2011
Australia's Constitutional Future: Challenges for the Monarchy in a globally connected world
(Size: 324 KB) |
October 20, 2011
Engaging The Asian Economies – 2nd Asian Law and Practice Conference 2011
(Size: 67 KB) |
October 8, 2011
Australia's Constitutional Future: Opinion Polling
(Size: 538 KB) |
July 20, 2011
REACTOR POLL - CARBON TAX - LORD MONCKTON
Lord Monckton wins Press Club Debate with Dr. Richard Denniss
(Size: 912 KB) |
July 11, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation 2
(Size: 1092 KB) |
July 10, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation
(Size: 983 KB) |
July 7, 2011
REACTOR POLL - CARBON TAX
Gillard's Carbon Tax Makes us Deaf
(Size: 992 KB) |
March 18, 2011
REACTOR POLL - NSW 2011 STATE ELECTION
Nothing looks like getting Labor over the line in NSW State Election
(Size: 3083 KB) |
February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 2
American audience reacts most positively to Doritos 'Pug Dog'
(Size: 996 KB) |
February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 1
Americans react most positively to Volkswagen 'The Force' Super Bowl ad
(Size: 1018 KB) |
November 24, 2010
REACTOR POLL - VICTORIAN 2010 STATE ELECTION
Brumby's attack on Baillieu's Real Estate windfall 'bombs' with voters
(Size: 992 KB) |
November 1, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 396 KB) |
October 26, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 356 KB) |
October 20, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 338 KB) |
October 12, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 325 KB) |
October 7, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 383 KB) |
October 1, 2010
The State of the Nation & Victoria after the Federal Election
by Michele Levine, Gary Morgan & Julian McCrann
(Size: 3,970 KB) |
September 22, 2010
The State of the Nation after the Federal Election by Michele Levine, Gary Morgan & Julian McCrann
(Size: 5,172 KB) |
September 2, 2010
The Realities of a Hung Parliament by Michele Levine, Gary Morgan & Julian McCrann
(Size: 112 KB) |
May 26, 2010
Marginal Electorate Link to Unemployment (2010)
(Size: 60 KB) |
January 28, 2010
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research
(Size: 78 KB) |
December 17, 2009
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne
By Michele Levine, Chief Executive, Roy Morgan Research
(Size: 954 KB) |
October 12, 2009
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB) |
November 12, 2008
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB) |
September 10, 2008
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB) |
September 10, 2008
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB) |
June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB) |
May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB) |
May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB) |
March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB) |
January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB) |
December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB) |
November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB) |
May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB) |
March 27, 2007:
Measuring Engagement
(Size: 273 KB) |
February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB) |
December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB) |
December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB) |
October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB) |
August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB) |
July 20, 2006:
The Labour Market
(Size: 179 KB) |
June 26, 2006
Historic Look at Australia's Top 20 Business People (and one American!) |
July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB) |
June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB) |
May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB) |
May 11, 2006:
The Value Of Listening To People
(Size: 863 KB) |
 April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB) |
February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB) |
November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB) |
October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB) |
October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB) |
October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB) |
August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB) |
June 30, 2005:
Superannuation Choice
(Size: 232 KB) |
May 30, 2005:
Australia – Open For Business
(Size: 329 KB) |
May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB) |
May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB) |
April 29, 2005:
The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB) |
November 25, 2004:
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB) |
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Media Papers |
June 26, 2011
Understanding Victoria - Founder's Day Lunch - Presented at Old Colonists Club, Ballarat by Gary Morgan
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May 10, 2011
Charles La Trobe, Victoria's Separation & Gold Tax – 'turning a wild colonial country into a civilised one' Australia Day Council (Victoria) Inc. Oration by Gary Morgan
(Size: 937 KB) |
October 15, 2010
Are Consumers Satisfied with Superannuation and Financial Advice?
(Size: 749 KB) |
September 30, 2010
State of the Nation – Australia’s Changing Demographics
(Size: 346 KB) |
July 03, 2010
The Changing ‘Genie’ of Australian Taxation,
By Gary Morgan
(Size: 29 KB) |
June 18, 2010
Sham Taxes for Sham Reasons, Hamilton Club Address, Presented by Gary Morgan, Executive Chairman, Roy Morgan
(Size: 598 KB) |
May 11, 2010
Australian Stock Exchange refuses to release Chairman's Address at Today's Haoma Mining Special General Meeting
(Size: 22 KB) |
May 3, 2010
Kevin Rudd & Tony Abbott dissect the Rudd Government's Handling of the Henry Tax Review
(Size: 25 KB) |
December 10, 2009
Recent Developments in Roy Morgan Readership
(Size: 53 KB) |
November 14, 2009
Separation Tree Ceremony Oration by Gary Morgan November 14 2009.
(Size: 1.7 MB) |
July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB) |
July 5, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB |
July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media |
March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results |
February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB) |
August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB) |
August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB) |
July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB) |
June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB) |
March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB) |
October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB) |
September 14, 2006
50 Years of TV
(Size: 136 KB) |
July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB) |
July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB) |
July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB) |
June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB) |
June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB) |
June 15, 2006
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB) |
March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB) |
March 2006
Assessing a fragmented landscape and what it means for your communication strategy |
December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB) |
October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB) |
October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research
(Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB) |
June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution |
October 26-29, 2003:
Reading: Looking into…logging onto
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October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way |
October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides) |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers |
October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World |
May 7, 1998:
Proof! Same budget, get 30-60% Greater Value |
October 1997:
Pragmatic Readership Measure for the Future
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 The Reactor |
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 Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.
Gillard’s carbon tax makes us deaf.
The results of a special Roy Morgan Reactor test suggest that Australians are so politically divided over the Carbon Tax that they are not listening to or swayed by arguments.
As the chart shows, the Reactor graphs split along party lines, regardless of statement and who is making it.
The more political the personality the wider the gap between the reactions of L-NP & ALP voters. Consequently, the greatest divergence is between the political leaders, Julia Gillard & Tony Abbott. The overall Reactor scores were about the lowest we’ve seen for any subject. The graph really rises above the neutral, 50 line.
Americans’react most positively to Volkswagen 'The Force' Super Bowl ad
A special Roy Morgan Reactor ad test over the last 24 hours shows that Volkswagen's Super Bowl advertising campaign was a success, with 'The Force' having the strongest positive reaction amongst both male and female viewers. Its other ad 'Black Beetle' also received strong positive reactions — according to The Reactor, Roy Morgan’s online real time reaction device with a sample of over 200 viewers across America testing ten of the best Super Bowl ads.
McCain vs Obama debate on Roy Morgan Reactor
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Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.
There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.
Click here to view profiles currently available
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The Latest Version of ASTEROID is 5.3.03.1296. 
