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Latest Federal Primary Vote
Poll Date: July 20/21, 2010 (Phone), 2010

Party

%

 

L-NP

38.5

 

ALP

44.0


State of the Nation 4

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
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The Federal Government should be doing more about water conservation

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Disagree with the proposed Industrial Relations reforms

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Important Infrastructure challenges facing Australia


Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

Large Majority Of Australians Think The Media Is "Often Biased"

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News

Online Ad Spend To Continue In 2007

Australian Media Viewed With Scepticism - TV Remains Our First Stop When Chasing The News

Online News Continues To Grow - Ninemsn Number One For Second Year Running

Significant Print Readership Research Papers: 1953-2006

Roy Morgan Media Research, 1941 - 2007

50 Years of TV -14/09/06

Australians Oppose Government's Media Laws - 15/08/06

Journalists Strongly Oppose Government's Media Laws - 10/08/06

The Reader - 3/09/04


Top Travel Sites:
Australia May 2010

 

Site

'000

1

jetstar.com.au 1,447

2

virginblue.com.au 1,259

3

qantas.com.au 1,257

4

flightcentre.com.au 1,239

5

Wotif 1,175

New Zealand May 2010

 

Site

'000

1

AirNewZealand.co.nz 699

2

houseoftravel.co.nz 268

3

flightcentre.co.nz 227

4

jetstar.co.nz 219

5

flypacificblue.com 165

Top News Sites:
Australia May 2010

 

Site

'000

1

abc.net.au/news 1,113

2

ninemsn news 1,109

3

smh.com.au 1,014

4

news.com.au (News) 955

5

theage.com.au 934

Top Employment Sites:
Australia May 2010

 

Site

'000

1

seek.com.au 2,085

2

mycareer.com.au 1,267

3

careerone.com.au 991

4

JobSearch.gov.au 956

New Zealand May 2010

 

Site

'000

1

trademe Jobs 545

2

seek.co.nz 397

3

search4Jobs.co.nz 55

Top Automotive Sites:
Australia May 2010

 

Site

'000

1

carsales.com.au 1,436

2

carsguide.com.au 668

3

Trading Post - Auto 575

4

drive.com.au 349

5

cars.ebay.com.au 315
Click here for all websites measured.

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Download ASTEROID

 The Latest Version of ASTEROID is 4.10.02.951.   March 24, 2010

Subscribers of Census Explorer
TV Monitor

History of
Roy Morgan Research

·

Glen Eira Australia Day Breakfast
Change is needed by all - by Gary Morgan Executive Chairman, Roy Morgan Research

·

Background to Roy Morgan Research
– founded by Roy Morgan in 1941

·

Victoria Day Council Address, presented by Gary Morgan, July 5, 2008

·

Separation Tree Ceremony Oration by Gary Morgan November 14 2009.



ALP lead over L-NP reduced to 6 points after Debate (ALP 53% L-NP 47%)
Gillard Government retains Federal Election winning lead


Federal Poll : Finding No. 4545 : This Face-to-Face Morgan Poll on Federal voting intention was conducted on the weekend of July 24/25, 2010, with an Australia-wide cross-section of 847 electors. Of all electors surveyed, 5.5% did not name a party. This telephone Morgan Poll on Federal voting intention was conducted over the nights of July 27/28, 2010 with an Australia-wide cross-section of 680 electors. Of all electors surveyed, a high 8% did not name a party. : July 29, 2010

In the first poll taken since the Leader’s Debate Two Party support for the ALP is 53% cf. L-NP 47% giving the ALP a 6 point lead. The latest telephone Morgan Poll conducted over the last two nights – July 27/28, 2010 shows the ALP down 2.5% since the telephone Morgan Poll conducted on July 20/21, 2010) and the L-NP up 2.5% on a Two-Party Preferred basis.

The ALP primary vote is 42% (down 2%), level with the L-NP 42% (up 3.5%), the Greens at 11% (down 0.5%), Family First 1.5% (down 0.5%) and Independents/ Others 3.5% (down 0.5%).

Analysis by gender shows both genders have recorded falls in the ALP vote since the Debate. The clear gender gap still exists between the ALP & L-NP. Among women the ALP leads by 16 points (ALP 58% cf. L-NP 42%) while among men the L-NP is 3 points ahead (L-NP 51.5 cf. ALP 48.5).

The Face-to-Face Morgan Poll conducted last weekend – prior to Sunday night’s Leader’s Debate – showed the ALP (55.5%) well ahead of the L-NP (44.5%) and unchanged since the previous midweek telephone Morgan Poll.




Full article.

Since the Debate leaders now equal on Job Approval – Gillard (46%) cf. Abbott (46%)
The gender gap is closing for Tony Abbott


Special Poll : Finding No. 4544 : This special telephone Morgan Poll was conducted over the last two nights July 27/28, 2010, with an Australia-wide cross section of 680 electors. : July 29, 2010

Despite substantial gains in the electorate’s perception of the ALP as the best party for health services and hospitals, needs of families and a fair workplace and employment relations, Julia Gillard has lost ground personally – with her approval rating since the Debate down 12% to 46% – 37% (up 11%) now disapprove and 17% (up 1%) undecided.

Tony Abbott on the other hand has gained in overall approval – now 46% (up 11%) approve of the way he is handling his job – equal to Julia Gillard. Julia Gillard is still preferred as Prime Minister but with a substantially reduced lead – now 48% (down 10%) prefer Julia Gillard as Prime Minister compared to 33% (up 4%) who prefer Opposition Leader Tony Abbott.

The gender divide that has emerged as such a strong theme for this Federal Election is still strong for Julia Gillard. Prime Minister Gillard’s approval has dropped substantially among both men (down 12% to 40%) and women (down 8% to 51%) – and her position as ‘Better PM’ has been reduced among both men (down 9% to 45%) and women (down 10% to 52%).

However, Tony Abbott has gained ground with women – 41% (up 5%) now approve of Tony Abbott’s handing of his job while 51% (up 1%) of men approve.

Full article.

Small increase in weekly Roy Morgan Consumer Confidence – up 1.1pts to 124.1


Consumer Confidence : Article No. 1141 : This weekly Roy Morgan Consumer Confidence rating is based on 989 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekends of July 24/25, 2010. : July 29, 2010

Consumer Confidence rose 1.1pts to 124.1 according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend of July 24/25, 2010. After this week’s rise, weekly Consumer Confidence is 6.3pts higher than a year ago, July 25/26, 2009 (117.8).

This week’s small rise in the weekly Roy Morgan Consumer Confidence Rating has been driven mainly by increased confidence about respondents’ personal financial situations and by increased confidence about buying major household items.

In terms of Australians’ personal finances, now 30% (up 2%) say their family is ‘better off financially’ than a year ago compared to 29% (down 4%) that say their family is ‘worse off financially’ than a year ago.

Of Australians 58% (up 1%) say ‘now is a good time to buy’ major household items compared to 16% (down 3%) that say ‘now is a bad time to buy’ major household items.





Click here to purchase a detailed "Roy Morgan Consumer Confidence Monthly Report"

Full article.

Roy Morgan Research & Effective Measure Intl. pleased to announce partnership for
creation of new standard in Internet Measurement


Australia : Paper No. 20100712 : Announcement by Roy Morgan Research & Effective Measurement International. : July 28, 2010

Roy Morgan Reasearch – the ‘gold standard’ in market research in Australia and Effective Measure International – the industry standard in online audience measurement in South East Asia, have created a strategic partnership which will see them working together to develop a totally new internet measurement methodology and system.

Targeted at product suppliers, retailers, publisher and advertising agencies, the new offering will incorporate Effective Measure International technology with the power and depth of Roy Morgan Single Source.

Effective Measure International’s patented methodology addresses Cookie deletion and audience ‘over estimation’ which has been a concern of the industry for many years.

Michele Levine, Roy Morgan Research CEO says:

“The launch of our joint venture offering will herald a new era of web measurement and understanding in Australia, offering a completely unbiased and accurate picture of internet usage. Effective Measure International is the leading provider of internet measurement in South East Asia and we are the ‘gold-standard’ for consumer profiling in Australia. Our hybrid internet measurement system will set a new standard in internet measurement.”

The product development partnership reflects our shared commitment to supply transparent, 360o views of Australians in their online and offline behaviour and activity.

Over the next few months the Roy Morgan Research, Effective Measure International partnership will be working closely with existing customers to shape this new offering, ensuring that it meets the needs of all the different stakeholders in the marketplace.

Full Article ( Pdf PDF, Size: 62KB)


The Federal Election will be closer than anyone realises
Presented by Michele Levine, CEO Roy Morgan Research


Australia : Paper No. 20100711 : Presentation by Michele Levine, CEO, Roy Morgan Research. Rotary Club, Melbourne, July 28, 2010. : July 28, 2010

Thanks, I did say to Greg Romanes I would step in if someone couldn’t speak – I didn’t expect it would be in the middle of a Federal Election campaign – but that’s how it goes.

Our business at Roy Morgan Research is about commercialisation of consumer information – today we have over $50 million of revenue from banks, publishers, TV, radio, advertising agencies, telcos, retailing and other companies and the Government.

We do the Federal Government’s national drug survey and HILDA (Household Income Labour Dynamics Australia) – a major study tracking some 10,000 household every year – to help the Government understand such things as whether unemployment (5.9% – 682,000 in June 2010), is a short term phenomenon – or whether there are people in long-term unemployment – similarly with health and poverty.

The political polling business is where we began back in 1941, but is not where our money is made. We do not work for either political party – we are independent (although all parties look at our press releases).



Full Article ( Pdf PDF, Size: 591KB)


ALP best for handling issues for Solomon (NT) electorate


Special Poll : Finding No. 4543 : Some 724 people were interviewed in the Northern Territory electorate of Solomon, of whom 542 were enrolled to vote. : July 27, 2010

Solomon in the NT, incorporating Darwin and Palmerston, is one of the Labor Party’s most marginal seats – requiring only a 0.2% swing to be returned to the CLP (Coalition).

Since the ALP was elected in 2007, the most important issues in this seat have been:

Improving health services and hospitals 22%
Reducing the taxes you pay 22%
The needs of families 18%
Open and honest government 18%
The environment 18%
Education 16%
Managing the economy 15%

Demographically Solomon electors are:

Evenly divided on gender – 50% men 50% women,
Younger – 33% of electors are under 35 , 66% under 50, (so there are lots of Gen Y issues-one third of electorate are Gen Y),
Affluent – 32% of electors are in the top 20% socio-economically, and the average household income is around $105,000 (higher than say Bennelong – ex-PM John Howard’s old electorate).



Full article.

Economic Issues (20%) Top Electors Expectations of Government


Special Poll : Finding No. 4541 : These are the main findings of a telephone Morgan Poll of 719 electors conducted over the two nights of July 20/21, 2010 throughout Australia. : July 27, 2010

Economic Issues (20%, up 6% since June 25-28, 2010), is the most important issue that the Federal Government could address that would most benefit electors and their families according to a special telephone Morgan Poll conducted over two nights (July 20/21, 2010).

Health (18%, unchanged) ranks as the next highest concern ahead of Social Welfare and Social Issues (16%, up 1%) and Taxation (14%, down 11%).

Analysis by Gender & Age

Men are far more concerned about Economic Issues (21%) than any other issue ahead of Taxation (15%), Social welfare (14%) and Health (11%).

However, women are more concerned with Health (25%) while Economic Issues (19%), Social welfare (19%) and Education (15%) are also important issues.

Across all age groups measured Health is a major issue – 18-24yr olds (25%), 25-34yr olds (16%); 35-49 yr olds (18%), 50-64yr olds (20%) and those aged 65+ (22%).

Analysis by Voting intention

L-NP supporters (26%) are more concerned about the Economy than ALP supporters (14%) – including 8% of L-NP supporters compared to less than 0.5% of ALP supporters concerned about wasting Taxpayer’s money.

Supporters of the Greens (27%) are far more likely to mention the Environment than supporters of the two major parties – ALP (8%) or L-NP (1%) while Health remains an important issue for ALP supporters (22%), L-NP supporters (14%) and Greens supporters (18%).

Analysis by State

In New South Wales (24%) and Victoria (22%) the biggest issue for electors is the Economy. In Queensland and Western Australia (both 20%), the biggest concern is Taxation and the biggest concern in South Australia (18%) and Tasmania (31%) is Social Welfare.

Full article.

National-led Government (54.5%, down 4%) lose ground to Opposition (45.5%, up 4%);
National down 4% to 49%, Labour up 2.5% to 31.5%


Federal Poll : Finding No. 4539 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a New Zealand-wide cross-section of 912 electors from July 5 - 18, 2010. Of all electors surveyed, a high 8% (up 2%) did not name a party. : July 27, 2010

The latest New Zealand Roy Morgan Poll shows support for John Key’s National-led Government has weakened to 54.5% (down 4%), comprising National Party 49% (down 4%), Maori Party 3% (unchanged), ACT NZ 2% (unchanged) and United Future 0.5% (unchanged) – these declines follow a second consecutive monthly fall in the ANZ-Roy Morgan New Zealand Consumer Confidence Index – now at 115.6 (down 6.4pts in July 2010) and the lowest since August 2009 (112.3).

Support for Opposition Parties has risen to 45.5% (up 4%); Labour Party 31.5% (up 2.5%), Greens 9% (up 0.5%), New Zealand First 4.5% (up 1.5% – and now at its highest since the 2008 Election), Progressive Party 0.5% (up 0.5%) and Others 0% (down 1%).

If a National Election were held today the National Party would be clearly returned to Government.

The Roy Morgan Government Confidence Rating is down 13.5pts to 130.5 with 58% (down 7%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 27.5% (up 6.5%) that say New Zealand is ‘heading in the wrong direction.’



Full article.

 

Latest Papers

PDF May 26, 2010 
Marginal Electorate Link to Unemployment (2010) (Size: 60 KB)

PDF January 28, 2010 
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research (Size: 78 KB)

PDF December 17, 2009 
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne By Michele Levine, Chief Executive, Roy Morgan Research (Size: 954 KB)

PDF October 12, 2009 
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)

PDF November 12, 2008 
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)

PDF September 10, 2008 
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)

PDF September 10, 2008 
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

June 26, 2006 
Historic Look at Australia's Top 20 Business People (and one American!)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

PDF July 03, 2010 
The Changing ‘Genie’ of Australian Taxation, By Gary Morgan
(Size: 29 KB)

PDF June 18, 2010 
Sham Taxes for Sham Reasons, Hamilton Club Address, Presented by Gary Morgan, Executive Chairman, Roy Morgan
(Size: 598 KB)

PDF May 11, 2010 
Australian Stock Exchange refuses to release Chairman's Address at Today's Haoma Mining Special General Meeting
(Size: 22 KB)

PDF May 3, 2010 
Kevin Rudd & Tony Abbott dissect the Rudd Government's Handling of the Henry Tax Review
(Size: 25 KB)

PDF December 10, 2009 
Recent Developments in Roy Morgan Readership
(Size: 53 KB)

PDF November 14, 2009 
Separation Tree Ceremony Oration by Gary Morgan November 14 2009. (Size: 1.7 MB)

PDF July 22, 2008 
Roy Morgan Media Research, 1941-2008 (Size: 29 KB)

PDF July 5, 2008 
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB

PDF July 5, 2008 
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB

PDF April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

PDF March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.

Rudd v Abbott debate on ‘Sunday Night’ on the Roy Morgan Reactor

The Roy Morgan PolliGraph used last night by Channel 7 on ‘Sunday Night’ showed Prime Minister Kevin Rudd again performed well with electors, however Opposition Leader Tony Abbott did much better last night than in the Health Debate when answering questions on Rudd's new tax reforms by referring to any tax increases and in particular a 40% ‘super profit’ tax on mining companies.

Politicians can learn a lot from close analysis of the ‘second-by-second’ Roy Morgan PolliGraph shown on Channel 7 - Sunday Night. The studio audience was a balanced sample of Sydney electors, approximately half ALP and half L-NP, who had previously been interviewed by Roy Morgan Research as part of a statistically representative sample....Full Article

McCain vs Obama debate on Roy Morgan Reactor


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID 5, faster, smarter & better looking and offering major improvements in charting, modern navigation, an additional US/UK table format and a completely new engine that is much faster for large databases.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 145 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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