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Party |
% |
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L-NP |
38.5 |
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ALP |
45.0 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia December 2009
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Site |
'000 |
1 |
qantas.com.au |
1,658 |
2 |
virginblue.com.au |
1,405 |
3 |
jetstar.com.au |
1,401 |
4 |
Wotif |
1,213 |
5 |
flightcentre.com.au |
1,166 |
New Zealand December 2009
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Site |
'000 |
1 |
AirNewZealand.co.nz |
695 |
2 |
jetstar.co.nz |
269 |
3 |
flightcentre.co.nz |
253 |
4 |
houseoftravel.co.nz |
214 |
5 |
flypacificblue.com |
174 |
Top News Sites:
Australia December 2009 |
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Site |
'000 |
1 |
smh.com.au |
1,442 |
2 |
abc.net.au/news |
1,378 |
3 |
google news |
1,117 |
4 |
ninemsn news |
1,101 |
5 |
news.com.au (news) |
1,002 |
Top Employment Sites:
Australia December 2009 |
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Site |
'000 |
1 |
seek.com.au |
1,793 |
2 |
mycareer.com.au |
1,361 |
3 |
careerone.com.au |
1,049 |
4 |
JobSearch.gov.au |
760 |
New Zealand December 2009 |
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Site |
'000 |
1 |
trademe Jobs |
541 |
2 |
seek.co.nz |
533 |
3 |
Jobstuff.co.nz |
92 |
Top Automotive Sites:
Australia December 2009 |
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Site |
'000 |
1 |
carsales.com.au |
1,295 |
2 |
carsguide.com.au |
578 |
3 |
carpoint.com.au |
556 |
4 |
drive.com.au |
473 |
5 |
Trading Post - Auto |
439 |
Click here for all websites measured.
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The Liberal National Party would win a Queensland State Election
State Poll : Finding No. 4479 : These are the main findings of a special telephone Morgan Poll on Queensland voting intention conducted with 423 Queensland electors between February 17 – March 18, 2010. : March 20, 2010
A Queensland State Election would be won by the Liberal National Party (LNP) if held now. LNP support is 55.5% (up 6.7% since the March 2009 Queensland State Election) leading the ALP (44.5%, down 6.7%) on a Two-Party Preferred basis, a special telephone Morgan Poll taken over the last month finds.
Despite Premier Bligh’s high disapproval rating (64.5%) for ‘handling her job as Premier of Queensland,’ Bligh is still just the ‘Preferred Premier’ of Queenslanders (38%) slightly ahead of Opposition Leader John-Paul Langbroek (37.5%).
Better Queensland Premier (Bligh v Langbroek)
The special Morgan Poll finds that Anna Bligh (38%) is only just preferred as the “Better Premier of Queensland” by the Queensland electorate ahead of Opposition Leader John-Paul Langbroek (37.5%) while 24.5% can’t say.
Job Approval (Bligh v Langbroek)
The Morgan Poll also finds that although voters prefer Anna Bligh to John-Paul Langbroek as “Better Premier” they do not approve of the way she’s handling her job as Premier of Queensland with nearly two-thirds, 64.5% disapproving of Bligh’s handling of the job as Premier compared to only 25% that approve while 10.5% can’t say.
Full article.
Unichem and Amcal ahead in New Zealand Customer Satisfaction
New Zealand : Article No. 1036 : Source: Roy Morgan Single Source January 2009 - December 2009 : March 19, 2010
New research in New Zealand measuring customer satisfaction with non-food stores reveals that Unichem at 88.7% was the leader for the 12 months to December 2009, closely followed by Amcal at 87.8%. These two pharmacies scored above the average for pharmacies (86.9%) measured in the current Roy Morgan Retail Satisfaction Report for New Zealand and scored well above the average for all 66 non-food stores (83.8%) surveyed.
Life Pharmacy (86.7%) and Radius Pharmacy (84.5%) both fell below the average for customer satisfaction for pharmacies surveyed although they both scored above the average for total non food store customer satisfaction.
All four pharmacies ranked above the average for non-food store customer satisfaction, indicating people are generally more satisfied with their dealings with pharmacies than with all non food stores.
Satisfaction with New Zealand Pharmacies – 12 months to December 2009


Click here to purchase a detailed Roy Morgan Report ranking 66 New Zealand Non-Food Retailers
Full article.
New Zealand National-led Government (57%, down 0.5%) Retains Strong Lead over Opposition Parties (43%, up 0.5%)
Federal Poll : Finding No. 4478 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a New Zealand-wide cross-section of 874 electors from March 1-14, 2010. Of all electors surveyed, 5.5% (down 0.5%) did not name a party. : March 18, 2010
The latest Roy Morgan NZ Poll shows support for John Key’s National-led Government is virtually unchanged, down 0.5% to 57% comprising National Party 51.5% (down 2%), Maori Party 2% (down 0.5%), ACT NZ 2.5% (up 1%) and United Future 1% (up 1%).
Support for Opposition Parties is 43% (up 0.5%); Labour Party 33.5% (up 2%), Greens 6.5% (down 1.5%), New Zealand First 2% (unchanged), the Progressive Party 0.5% (unchanged) and Others 0.5% (unchanged).
If a National Election were held today the National Party would win easily.
The Roy Morgan Government Confidence Rating is 137 (down 3.5 points) with 64% (down 1%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 27% (up 2.5%) that say New Zealand is ‘heading in the wrong direction.’

Full article.
Consumer Confidence drops 2.7 points to 125.4
Consumer Confidence : Article No. 1034 : This weekly Roy Morgan Consumer Confidence rating is based on 1,064 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of March 13/14, 2010. : March 18, 2010
Consumer Confidence is now 125.4 (down 2.7 points in a week), according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend of March 13/14, 2010. The Consumer Confidence rating is now 31.9pts higher than a year ago, March 14/15, 2009 (93.5).
The fall has principally been driven by a decrease confidence amongst Australians about their personal finances.
27% (down 5%) of Australians say their family is ‘better off financially’ compared to a year ago while 30% (up 3%) of Australians say their family is ‘worse off financially.’
Now 43% (down 3%) of Australians expect their family to be ‘better off financially’ this time next year compared to 15% (up 1%) of Australians that expect their family to be ‘worse off financially.’
A reduced majority, 53% (down 3% – and the lowest since December 2009) of Australians, say ‘now is a good time to buy’ major household items while 17% (down 1%) say ‘now is a bad time to buy’ major household items.


Click here to purchase a detailed "Roy Morgan Consumer Confidence Monthly Report"
Full article.
ANZ-Roy Morgan NZ Consumer Confidence Rating - March 2010 - 121.8 (Down 1.8pts) Mixed Measures in March
Consumer Confidence : Article No. 1035 : The survey was conducted from 1-14 March, across New Zealand by telephone with a cross section of 993 people aged 14 and over. : March 17, 2010
• Consumer confidence slipped slightly, but the level remains very robust.
• Current conditions improve but future conditions are looking a little less rosy.
• A more marked lift in current conditions was measured in the older age groups.
The ANZ-Roy Morgan Consumer Confidence measure slipped nearly 2 points in March.
Despite this fall, the overall level remains positive, with the March quarter average 4 points higher than the preceding December quarter. The March figure is the lowest recorded thus year, but it remains the fourth highest level to be measured during the recent rebound.
Households are more optimistic about the current situation and less optimistic about the future prospects. Consumers viewed the current situation more favourably but discounted the forward looking questions. The proportion of respondents that thought they were better off now compared to a year ago increased 4 points. A net 20 percent of consumers thought it was a good time to buy a major household appliance, up 6 points from a month ago.
The 12 month outlook is less certain. The largest drop in forward looking questions was measured in expectations about the economy in general in 12 months time. This index figure dropped 9 points to 120.
Full article.
Roy Morgan Research Releases Quarterly Automotive Currency Report: Key metrics point towards healthy outlook for Nissan, Hyundai, Volkswagen and Mitsubishi
Australia : Article No. 1033 : Source: Roy Morgan Single Source (Australia); February 2004 – December 2009. : March 15, 2010
Roy Morgan Research is pleased to announce the release of the December quarter Automotive Currency Report, covering key consumer marketing metrics of New Car Buying Intention, Brand Awareness, Consideration, Advertising Recall, Brand Rejection, Brand Loyalty and Satisfaction, which each serve as Key Performance Indicators of New Car Buying Intention.
Market Overview
o The Roy Morgan Consumer Confidence Rating remains at a comparable level to prior to the ‘Global Financial Crisis’. Interest rate movement has the potential to dampen Consumer Confidence and restrain growth in new car sales volume among consumers with mortgages (who represent around 37% of the private new car market*).
o At VFACTS Segment level, the Small Passenger Segment and SUV Segment are the two segments to have gained share of total intention, with Medium Passenger Segment declining (refer chart below).
o Brand Awareness, Consideration, Advertising Recall, Brand Rejection, Brand Loyalty and Satisfaction each serve as Key Performance Indicators of New Car Buying Intention.
VFACTS Segment Share of New Car Buying Intention, among those intending to buy a new car in the next four years


Click here to purchase the latest "Roy Morgan Quarterly Automotive Currency Report"
and
Click here for the latest "Roy Morgan Automotive Leading Indicators Report"
Full article.
ALP down slightly again but still holds big lead ALP 55.5% (down 1%) - L-NP 44.5% (up 1%)
Federal Poll : Finding No. 4476 : This face-to-face Morgan Poll on Federal voting intention was conducted on the weekends of February 27/28 & March 6/7, 2010, with an Australia-wide cross-section of 1,910 electors. Of all electors surveyed, 5 % (up 0.5%) did not name a party. : March 12, 2010
In early March support for the ALP is 55.5% (down 1%) maintaining a strong two-party preferred lead over the L-NP (44.5%, up 1%) according to the latest Face-to-Face Morgan Poll conducted over the last two weekends (February 27/28 & March 6/7, 2010).
If a Federal Election were held today the ALP would still win easily, according to the Morgan Poll.
The ALP primary vote is 45% (unchanged), ahead of the L-NP (38.5%, up 1%), while looking at the minor parties shows support for the Greens (8.5%, down 0.5%), Family First (2%, down 0.5%) and Independents/ Others (6%, unchanged).
The Roy Morgan Government Confidence Rating is now at 131 (down 1 point) with 57% (down 1.5%) of Australians confident that Australia is ‘heading in the right direction,’ compared to 26% (down 0.5%) that say Australia is ‘heading in the wrong direction.’

Full article.
Consumer Confidence dips slightly after RBA raises interest rates to 4% Down 1.4 points to 128.1
Consumer Confidence : Article No. 1032 : This weekly Roy Morgan Consumer Confidence rating is based on 1,136 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of March 6/7, 2010. : March 11, 2010
Consumer Confidence is now 128.1 (down 1.4 points in a week), according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend of March 6/7, 2010. The Consumer Confidence rating is now 30.8pts higher than a year ago, March 7/8, 2009 (97.3).
The fall has been driven by a decrease in confidence amongst Australians about economic conditions over the next 12 months and five years.
Of Australia generally 47% (down 2%) say that Australia as a whole will have ‘good times’ financially during the next 12 months compared to 17% (up 1%) that say we’ll have ‘bad times’ financially in the next 12 months.
In terms of personal finances 46% (down 2%) of Australians expect their family to be ‘better off financially’ this time next year compared to 14% (unchanged) of Australians that expect their family to be ‘worse off financially.’


Click here to purchase a detailed "Roy Morgan Consumer Confidence Monthly Report"
Full article.
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Latest Papers |
January 28 2009
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research
(Size: 78 KB)
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December 17, 2009
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne
By Michele Levine, Chief Executive, Roy Morgan Research
(Size: 954 KB)
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October 12, 2009
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)
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November 12, 2008
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)
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September 10, 2008
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)
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September 10, 2008
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)
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June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)
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May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)
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May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)
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March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)
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January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)
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December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)
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November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)
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May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)
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March 27, 2007:
Measuring Engagement
(Size: 273 KB)
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February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)
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December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)
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December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)
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October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)
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August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)
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July 20, 2006:
The Labour Market
(Size: 179 KB)
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June 26, 2006
Historic Look at Australia's Top 20 Business People (and one American!) |
July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)
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June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)
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May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)
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May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)
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April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)
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February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)
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November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)
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October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)
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October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)
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August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)
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June 30, 2005:
Superannuation Choice
(Size: 232 KB)
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May 30, 2005:
Australia – Open For Business
(Size: 329 KB)
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May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB)
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May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB)
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April 29, 2005:
The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)
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November 25, 2004:
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB)
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Media Papers |
December 10, 2009
Recent Developments in Roy Morgan Readership
(Size: 53 KB)
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November 14, 2009
Separation Tree Ceremony Oration by Gary Morgan November 14 2009.
(Size: 1.7 MB)
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July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB)
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July 5, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria (Full Paper Version) Size: 12.4 MB
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July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today (Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
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March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results
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February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)
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August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)
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August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)
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July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)
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June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)
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March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB)
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October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)
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September 14, 2006
50 Years of TV
(Size: 136 KB)
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July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB)
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July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB)
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July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)
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June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB)
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June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)
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June 15, 2006
A Global Review of Print Readership Surveys By Andrew Green See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB)
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March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)
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March 2006
Assessing a fragmented landscape and what it means for your communication strategy
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December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)
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October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research (Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable (Size: 343 KB)
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June 13-18, 2004: A Fresh Look at Estimating Readership Frequency Distribution
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October 26-29, 2003: Reading: Looking into…logging onto
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October 26-29, 2003: Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
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October 23, 2003: Selling Print Short: The Need To Re-Assess Reading & Readership
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October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides) |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers |
October 29-November 1, 2001: Single Source – For Increased Advertising Productivity in a Multimedia World
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May 7, 1998: Proof! Same budget, get 30-60% Greater Value
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October 1997: Pragmatic Readership Measure for the Future
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When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.
Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.
There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.
Click here to view profiles currently available
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