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Party |
% |
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L-NP |
42.5 |
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ALP |
38.5 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia November 2011
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Site |
'000 |
1 |
qantas.com.au |
1,779 |
2 |
virginaustralia.com |
1,658 |
3 |
jetstar.com.au |
1,605 |
4 |
webjet.com.au |
1,551 |
5 |
flightcentre.com.au |
1,400 |
New Zealand November 2011
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Site |
'000 |
1 |
AirNewZealand.co.nz |
715 |
2 |
jetstar.co.nz |
351 |
3 |
flightcentre.co.nz |
263 |
4 |
houseoftravel.co.nz |
251 |
5 |
webjet.co.nz |
227 |
Top News Sites:
Australia November 2011 |
|
Site |
'000 |
1 |
smh.com.au |
1,662 |
2 |
ninemsn news |
1,501 |
3 |
theage.com.au |
1,433 |
4 |
abc.net.au/news |
1,293 |
5 |
BBC |
1,009 |
Top Employment Sites:
Australia November 2011 |
|
Site |
'000 |
1 |
seek.com.au |
2,236 |
2 |
mycareer.com.au |
1,223 |
3 |
careerone.com.au |
1,195 |
4 |
JobSearch.gov.au |
981 |
New Zealand November 2011 |
|
Site |
'000 |
1 |
trademe Jobs |
601 |
2 |
seek.co.nz |
521 |
3 |
nzherald.co.nz Jobs |
74 |
Top Automotive Sites:
Australia November 2011 |
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Site |
'000 |
1 |
carsales.com.au |
1,339 |
2 |
carsguide.com.au |
601 |
3 |
cars.ebay.com.au |
412 |
4 |
Trading Post - Auto |
363 |
5 |
carpoint.com.au |
352 |
Click here for all websites measured.
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Today the battleground is Fruit and Veg, will Butchers be next?
Australia : Article No. 1571 : Source: Roy Morgan Single Source, Oct 07 – Sep 08 n = 14,410, Oct 10 – Sep 11 n = 12,699. : February 7, 2012
Amidst increasing publicity, Fruit and Veg looks set to become the new battleground of the supermarket price war. The latest Roy Morgan Supermarket Currency Report shows Woolworths holds the highest percentage of market share ahead of Fruit and Veg shops, and a surging Coles is not far behind.
The Roy Morgan Report estimates the Fruit and Veg market to be of the order of $14.5 billion per annum. It shows Woolworths leading in Fruit and Vegetable market share since they overtook Fruit and Veg shops in December 2009. What is also evident is that the market share for Fruit and Veg shops has been in decline since December 2008, whilst Coles during the same period has surged.
Given the rapid increase of market share Coles has been experiencing since December 2008, it seems likely they will also pass Fruit and Veg shops in the near future.
Fresh Fruit and Vegetable Market Share
Purchase the latest detailed Roy Morgan Supermarket & Fresh Food Currency Report
Full article.
Sydney Morning Herald and The Age deliver the top Newspaper Apps
Australia : Article No. 1570 : Source: Roy Morgan Single Source, January-November 2011 (n = 17,253). : February 7, 2012
According to the latest Roy Morgan Single Source data (January-November 2011), nearly 4 million Australians aged 14+ (21%) have ever downloaded or used an App on their mobile phone or tablet computer.
Of these, some 746,000 Australians have downloaded a Newspaper/Magazine App to their mobile phone or tablet computer. Whilst this group represents only 4% of the total Australian population aged 14+ years, it accounts for 19% of those who have ever downloaded/used an App.
In terms of the number of Australians 14+ who report having used a Newspaper/Magazine App in the last 4 weeks, Sydney Morning Herald boasts the highest number of users (121,000) – in fact, 36% more users than the number 2 ranked App in this category, from Fairfax stable-mate The Age (89,000). The next most popular Newspaper/Magazine App is The Australian, just edging out the New York Times for third place.
Top 10 Newspaper/Magazine Apps (via mobile phone or tablet) – Australians 14+
Sample Target Profile: Click here to see a sample Roy Morgan Target Profile
Purchase detailed Roy Morgan Media Profiles
Full article.
Roy Morgan Readership estimates for New Zealand for the 12 months to November 2011
New Zealand : Article No. 1569 : February 6, 2012
Full article.
Where are Generation Y heading online?
Australia : Article No. 1568 : Source: Roy Morgan Single Source Oct 2010 – Sept 2011, Australian population 14+ n= 52 119, Generation Y n= 10,770. : February 6, 2012
Rapid penetration of the Internet, especially broadband, has resulted in increased usage and strong growth of all types of websites over the last ten years. Website traffic is largely driven by Generation Y – born between 1976 - 1990, now aged between 21 – 36, the heaviest Internet users.
In the 12 months to September 2011, 86% of Gen Y’s visited a Portal in an average 4 week period. Search sites were almost as popular, visited by 85% of Gen Ys, followed by Online Communities and Messaging sites (81%), Email sites (78%) and Banking sites (63%).
The largest difference between Generation Y and the Australian population (14+) was the Online Communities and Messaging category which includes websites such as Facebook, YouTube and Twitter. While 56% of the general population visited a website from this category in the previous four weeks, it was no match for the 81% of Generation Y.
Top 10 Website Categories visited by Generation Y
Sample Target Profile: Click here to see a sample Roy Morgan Target Profile
Purchase detailed Roy Morgan Website Visitor Profiles
Full article.
Rapid decline in Home Telephones as more choose mobile only
amongst Mobile Phone owners
Australia : Article No. 1567 : Roy Morgan Single Source (Australia): Oct 2004 - Sep 2011. Sample: Total Own or Use a Mobile Phone. In the 12 Months to September 2011 n= 15,501. : February 6, 2012
During the past 6 years to September 2011, there has been an increasing trend in the number of people who own or use a mobile phone and do not have a home telephone connection, according to the latest Roy Morgan Mobile Phone Monitor. The increase has been driven mostly by mobile phone users aged 20-29, of which 41% do not have a home telephone connection.
In the year ending September 2011, 17% of Australians 14+ who own or use a mobile phone do not have a Home Telephone connection. This is up from 6% six years ago (September 2005).
Australians 14+ who own or use a mobile phone and do not have a Home Telephone
Purchase the latest detailed Roy Morgan Mobile Phone Customer Profiles
Full article.
Car Buying Intentions are up with strongest growth from Toyota, Ford and VW
Australia : Article No. 1566 : Source: Roy Morgan Single Source (Australia): April 2002 – December 2011, n=538,231 (average quarterly sample n = 13,684). : February 6, 2012
According to the latest Roy Morgan Leading Indicators Report for December 2011, an estimated 2,263,000 Australians (excluding fleet government & rental buyers) are intending to buy a new car in the next 4 years. This is up on the November result of 2,233,000 and remains above the long-term average of 2,068,000.
In the shorter term an estimated 648,000 Australians intend to buy a new car in the next 12 months a marginal improvement on the November 2011 figure of 641,000 and 5.9% above the short-term average of 612,000.
New Car Buying Intention
Purchase the latest detailed Roy Morgan Automotive Leading Indicator Reports
Full article.
2.21 MILLION AUSTRALIANS UNEMPLOYED OR UNDEREMPLOYED – HIGHEST EVER RECORDED. UNEMPLOYMENT AT 10.3% – A RECORD 1.28 MILLION AUSTRALIANS LOOKING FOR WORK
Unemployment Poll : Finding No. 4742 : This Roy Morgan survey on Australia’s unemployment and ‘underemployed’* is based on weekly interviews covering January 2007 – January 2012 and in total 263,911 Australians aged 14 and over were interviewed face-to-face including 4,520 interviews in January 2012. : February 3, 2012
In January 2012 according to Roy Morgan:
• Unemployment was 10.3% (up 1.7% since December 2011) – an estimated 1,278,000 Australians were unemployed and looking for work. This is Australia’s highest ever number of unemployed as reported by Roy Morgan and is also Australia’s highest unemployment rate for a decade – since January 2002 (10.9% – 1,075,000 ).
• A further 7.5% of the workforce* were working part-time looking for more work (underemployed) – 934,000 Australians.
• In total a record 17.8% of the workforce, or 2.21 million Australians, were unemployed or underemployed.
• The Australian workforce* in January was at a record high 12,429,000, up 383,000 since January 2011 – comprising 7,681,000 full-time workers (up 106,000); 3,470,000 part-time workers (down 53,000) and 1,278,000 looking for work (up 330,000).
• The latest Roy Morgan unemployment estimate of 10.3% is now almost double the 5.2% currently quoted by the ABS for December 2011.
Full article.
STRONG SUPPORT FOR KEY’S NATIONAL PARTY EARLY IN FEBRUARY
Federal Poll : Finding No. 4741 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a NZ wide cross-section of 933 electors from January 16-29, 2012. Of all electors surveyed 3% (down 0.5%) didn’t name a party. : February 2, 2012
Today’s New Zealand Roy Morgan Poll shows continuing strong support for Prime Minister John Key’s National 46% (down 1% since January 3-15, 2012). Support for Key’s Coalition partners is virtually unchanged with the Maori Party 2% (up 0.5%), ACT NZ 0.5% (unchanged), and United Future 0.5% (unchanged).
Support for Labour Party has increased 3% to 30.5%, Greens 13% (down 1.5%), New Zealand First 5.5% (up 0.5%), Mana Party 0.5% (down 0.5%) and Others 1.5% (down 0.5%).
The latest New Zealand Roy Morgan Government Confidence Rating is up 0.5 points to 133 – with 61% (up 0.5%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 28% (unchanged) that say New Zealand is ‘heading in the wrong direction.’
Full article.
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Latest Papers |
November 21, 2011
Phil Goff (54%) cf. John Key (46%) wins Leader's Debate but will it be enough?
(Size: 606 KB)
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November 8, 2011
Australia's Constitutional Future: Challenges for the Monarchy in a globally connected world
(Size: 324 KB) |
October 20, 2011
Engaging The Asian Economies – 2nd Asian Law and Practice Conference 2011
(Size: 67 KB) |
October 8, 2011
Australia's Constitutional Future: Opinion Polling
(Size: 538 KB) |
July 20, 2011
REACTOR POLL - CARBON TAX - LORD MONCKTON
Lord Monckton wins Press Club Debate with Dr. Richard Denniss
(Size: 912 KB) |
July 11, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation 2
(Size: 1092 KB) |
July 10, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation
(Size: 983 KB) |
July 7, 2011
REACTOR POLL - CARBON TAX
Gillard's Carbon Tax Makes us Deaf
(Size: 992 KB) |
March 18, 2011
REACTOR POLL - NSW 2011 STATE ELECTION
Nothing looks like getting Labor over the line in NSW State Election
(Size: 3083 KB) |
February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 2
American audience reacts most positively to Doritos 'Pug Dog'
(Size: 996 KB) |
February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 1
Americans react most positively to Volkswagen 'The Force' Super Bowl ad
(Size: 1018 KB) |
November 24, 2010
REACTOR POLL - VICTORIAN 2010 STATE ELECTION
Brumby's attack on Baillieu's Real Estate windfall 'bombs' with voters
(Size: 992 KB) |
November 1, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 396 KB) |
October 26, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 356 KB) |
October 20, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 338 KB) |
October 12, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 325 KB) |
October 7, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 383 KB) |
October 1, 2010
The State of the Nation & Victoria after the Federal Election
by Michele Levine, Gary Morgan & Julian McCrann
(Size: 3,970 KB) |
September 22, 2010
The State of the Nation after the Federal Election by Michele Levine, Gary Morgan & Julian McCrann
(Size: 5,172 KB) |
September 2, 2010
The Realities of a Hung Parliament by Michele Levine, Gary Morgan & Julian McCrann
(Size: 112 KB) |
May 26, 2010
Marginal Electorate Link to Unemployment (2010)
(Size: 60 KB) |
January 28, 2010
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research
(Size: 78 KB) |
December 17, 2009
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne
By Michele Levine, Chief Executive, Roy Morgan Research
(Size: 954 KB) |
October 12, 2009
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB) |
November 12, 2008
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB) |
September 10, 2008
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB) |
September 10, 2008
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB) |
June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB) |
May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB) |
May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB) |
March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB) |
January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB) |
December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB) |
November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB) |
May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB) |
March 27, 2007:
Measuring Engagement
(Size: 273 KB) |
February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB) |
December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB) |
December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB) |
October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB) |
August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB) |
July 20, 2006:
The Labour Market
(Size: 179 KB) |
June 26, 2006
Historic Look at Australia's Top 20 Business People (and one American!) |
July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB) |
June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB) |
May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB) |
May 11, 2006:
The Value Of Listening To People
(Size: 863 KB) |
 April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB) |
February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB) |
November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB) |
October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB) |
October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB) |
October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB) |
August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB) |
June 30, 2005:
Superannuation Choice
(Size: 232 KB) |
May 30, 2005:
Australia – Open For Business
(Size: 329 KB) |
May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB) |
May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB) |
April 29, 2005:
The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB) |
November 25, 2004:
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB) |
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Media Papers |
June 26, 2011
Understanding Victoria - Founder's Day Lunch - Presented at Old Colonists Club, Ballarat by Gary Morgan
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May 10, 2011
Charles La Trobe, Victoria's Separation & Gold Tax – 'turning a wild colonial country into a civilised one' Australia Day Council (Victoria) Inc. Oration by Gary Morgan
(Size: 937 KB) |
October 15, 2010
Are Consumers Satisfied with Superannuation and Financial Advice?
(Size: 749 KB) |
September 30, 2010
State of the Nation – Australia’s Changing Demographics
(Size: 346 KB) |
July 03, 2010
The Changing ‘Genie’ of Australian Taxation,
By Gary Morgan
(Size: 29 KB) |
June 18, 2010
Sham Taxes for Sham Reasons, Hamilton Club Address, Presented by Gary Morgan, Executive Chairman, Roy Morgan
(Size: 598 KB) |
May 11, 2010
Australian Stock Exchange refuses to release Chairman's Address at Today's Haoma Mining Special General Meeting
(Size: 22 KB) |
May 3, 2010
Kevin Rudd & Tony Abbott dissect the Rudd Government's Handling of the Henry Tax Review
(Size: 25 KB) |
December 10, 2009
Recent Developments in Roy Morgan Readership
(Size: 53 KB) |
November 14, 2009
Separation Tree Ceremony Oration by Gary Morgan November 14 2009.
(Size: 1.7 MB) |
July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB) |
July 5, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB |
July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media |
March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results |
February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB) |
August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB) |
August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB) |
July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB) |
June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB) |
March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB) |
October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB) |
September 14, 2006
50 Years of TV
(Size: 136 KB) |
July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB) |
July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB) |
July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB) |
June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB) |
June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB) |
June 15, 2006
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB) |
March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB) |
March 2006
Assessing a fragmented landscape and what it means for your communication strategy |
December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB) |
October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB) |
October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research
(Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB) |
June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution |
October 26-29, 2003:
Reading: Looking into…logging onto
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October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way |
October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides) |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers |
October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World |
May 7, 1998:
Proof! Same budget, get 30-60% Greater Value |
October 1997:
Pragmatic Readership Measure for the Future
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 The Reactor |
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 Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.
Gillard’s carbon tax makes us deaf.
The results of a special Roy Morgan Reactor test suggest that Australians are so politically divided over the Carbon Tax that they are not listening to or swayed by arguments.
As the chart shows, the Reactor graphs split along party lines, regardless of statement and who is making it.
The more political the personality the wider the gap between the reactions of L-NP & ALP voters. Consequently, the greatest divergence is between the political leaders, Julia Gillard & Tony Abbott. The overall Reactor scores were about the lowest we’ve seen for any subject. The graph really rises above the neutral, 50 line.
Americans’react most positively to Volkswagen 'The Force' Super Bowl ad
A special Roy Morgan Reactor ad test over the last 24 hours shows that Volkswagen's Super Bowl advertising campaign was a success, with 'The Force' having the strongest positive reaction amongst both male and female viewers. Its other ad 'Black Beetle' also received strong positive reactions — according to The Reactor, Roy Morgan’s online real time reaction device with a sample of over 200 viewers across America testing ten of the best Super Bowl ads.
McCain vs Obama debate on Roy Morgan Reactor
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Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.
There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.
Click here to view profiles currently available
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