Australian Magazine Readership, 12 months to September 2021

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
Sep
2020
Sep
2021
Gain/Loss Sep
2020
Sep
2021
% Change
4X4 Australia 0.9 1.2 0.3 188 256 36.2
AFL Record - 0.9 - - 187 -
APC 0.4 0.3 -0.1 84 74 -11.9
Australian Country - 0.3 - - 73 -
Australian Geographic 2.3 2.4 0.1 478 504 5.4
Australian Golf Digest 0.3 0.7 0.4 62 147 137.1
Australian Gourmet Traveller 0.9 1.0 0.1 190 207 8.9
Australian Motorcycle News 0.4 0.5 0.1 79 100 26.6
Australian Traveller 0.4 0.6 0.2 78 129 65.4
Backyard & Outdoor Living - 0.3 - - 69 -
Belle 0.5 0.6 0.1 115 118 2.6
Better Homes and Gardens 7.3 7.9 0.6 1,535 1,661 8.2
Big Issue 1.0 1.2 0.2 209 249 19.1
Bunnings Magazine 6.5 7.1 0.6 1,359 1,501 10.4
Coles Magazine 21.4 24.3 2.9 4,508 5,132 13.8
Cosmos 0.2 0.4 0.2 44 92 109.1
Country Style 1.1 1.0 -0.1 239 210 -12.1
Delicious 1.3 1.6 0.3 265 341 28.7
Diabetic Living 0.7 0.8 0.1 145 166 14.5
Dirt Action - 0.2 - - 45 -
Eat Well - 0.5 - - 111 -
English Woman's Weekly 0.5 0.4 -0.1 108 91 -15.7
Family Circle 0.4 0.5 0.1 92 105 14.1
Fishing World 0.7 0.8 0.1 153 166 8.5
Fitness First 0.5 0.7 0.2 97 141 45.4
Foxtel Magazine 0.8 1.6 0.8 178 332 86.5
Frankie 1.3 1.2 -0.1 281 248 -11.7
Fresh Ideas 19.1 22.1 3.0 4,008 4,661 16.3
Fresh Water Fishing Aust. 0.4 0.4 0.0 82 82 0.0
Gardening Australia 2.0 2.4 0.4 415 503 21.2
Golf Australia 0.3 0.7 0.4 63 157 149.2
Gourmet Traveller Wine 0.3 0.4 0.1 57 80 40.4
Grand Designs Australia - 0.7 - - 154 -
Halliday (was Wine Companion) 0.1 0.1 0.0 25 32 28.0
Healthy Food Guide 1.1 0.8 -0.3 230 173 -24.8
Home Beautiful 1.3 1.5 0.2 279 323 15.8
Home Design 0.4 0.5 0.1 82 108 31.7
Homespun - 0.3 - - 54 -
Horizons (WA) 1.2 1.3 0.1 249 275 10.4
House & Garden 2.0 3.0 1.0 429 644 50.1
Inside Out 0.4 0.5 0.1 94 104 10.6
Journeys (Tas) 0.1 0.2 0.1 29 33 13.8
Just Cars 0.7 1.0 0.3 141 211 49.6
Kitchens & Bathrooms - 0.4 - - 84 -
Marie Claire 1.3 1.2 -0.1 269 256 -4.8
Men's Health 0.9 1.1 0.2 181 242 33.7
MindFood - 0.5 - - 99 -
Money Magazine 0.6 1.1 0.5 136 225 65.4
The Monthly 0.6 0.6 0.0 123 132 7.3
Motor 0.5 0.6 0.1 96 130 35.4
National Geographic 4.2 4.6 0.4 886 965 8.9
New Idea 3.0 3.0 0.0 625 627 0.3
New Idea Food 0.5 0.3 -0.2 111 70 -36.9
New Idea Retro - 0.6 - - 118 -
New Idea Royals Monthly 2.2 1.4 -0.8 457 297 -35.0
New Scientist 1.1 0.9 -0.2 222 187 -15.8
Open Road (NSW) 4.2 5.2 1.0 873 1,090 24.9
Organic Gardener - 0.8 - - 161 -
PC PowerPlay 0.3 0.4 0.1 55 84 52.7
Play Australia Magazine 0.4 0.9 0.5 86 192 123.3
Prevention 0.3 0.4 0.1 56 75 33.9
Qantas Magazine 1.3 1.5 0.2 266 323 21.4
Quilters Companion - 0.3 - - 64 -
Reader's Digest Australia 1.8 2.1 0.3 388 446 14.9
Real Living 0.4 0.4 0.0 80 75 -6.3
RM Williams Outback 0.8 1.3 0.5 162 275 69.8
Road Ahead (Qld) 2.4 3.1 0.7 498 650 30.5
Road Rider - 0.2 - - 47 -
Rolling Stone - 0.8 - - 169 -
SA Motor (SA) 1.0 1.0 0.0 207 211 1.9
Selector 0.2 0.2 0.0 43 38 -11.6
Street Machine 0.8 1.2 0.4 174 245 40.8
Take 5 (Weekly) 2.1 2.4 0.3 451 503 11.5
Take 5 Bumper Monthly 2.3 2.8 0.5 485 601 23.9
Taste.com.au Magazine 2.8 3.3 0.5 578 708 22.5
That's Life! 2.1 2.4 0.3 442 509 15.2
That's Life! Mega Monthly 2.0 2.6 0.6 424 559 31.8
Time 0.9 0.9 0.0 180 183 1.7
TOTAL Motoring Club Magazines 11.3 11.7 0.4 2,386 2,477 3.8
TV Week 1.2 1.8 0.6 260 371 42.7
Unique Cars 0.6 0.8 0.2 119 175 47.1
Vacations & Travel - 0.5 - - 103 -
Vogue Australia 1.6 1.6 0.0 340 345 1.5
Vogue Living 0.8 1.2 0.4 169 246 45.6
WellBeing 0.6 0.5 -0.1 129 108 -16.3
Wheels 0.8 1.0 0.2 170 218 28.2
Who 0.8 0.7 -0.1 177 148 -16.4
Woman's Day 3.4 3.6 0.2 723 771 6.6
Women's Health 0.9 1.1 0.2 191 239 25.1
Women's Weekly 6.0 6.6 0.6 1,254 1,393 11.1
Women's Weekly Food 1.0 0.6 -0.4 221 127 -42.5

Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.