Australian Magazine Readership, 12 months to March 2022

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
Mar
2021
Mar
2022
Gain/Loss Mar
2021
Mar
2022
% Change
4X4 Australia 1.1 1.2 0.1 226 258 14.2
AFL Record (Apr-Sep) - 0.9 - - 187 -
APC 0.4 0.4 0.0 87 82 -5.7
Australian Country 0.4 0.3 -0.1 88 66 -25.0
Australian Geographic 2.2 2.1 -0.1 472 438 -7.2
Australian Golf Digest 0.5 0.8 0.3 111 168 51.4
Australian Gourmet Traveller 1.1 0.9 -0.2 226 185 -18.1
Australian Motorcycle News 0.4 0.5 0.1 92 105 14.1
Australian Traveller 0.5 0.8 0.3 107 168 57.0
Australian Women's Weekly 6.6 5.7 -0.9 1,389 1,203 -13.4
Backyard & Outdoor Living 0.4 0.2 -0.2 90 53 -41.1
Belle 0.6 0.6 0.0 122 129 5.7
Better Homes and Gardens 7.5 7.2 -0.3 1,591 1,529 -3.9
Big Issue 1.0 1.1 0.1 220 241 9.5
Bunnings Magazine 7.3 7.1 -0.2 1,550 1,504 -3.0
Coles Magazine 23.5 22.4 -1.1 4,959 4,738 -4.5
Cooking with Australian Women's Weekly 0.8 0.4 -0.4 168 79 -53.0
Cosmos 0.3 0.5 0.2 53 114 115.1
Country Style 1.1 0.9 -0.2 230 197 -14.3
Delicious 1.7 1.3 -0.4 351 271 -22.8
Diabetic Living 0.8 0.9 0.1 162 181 11.7
Dirt Action 0.1 0.3 0.2 31 53 71.0
Eat Well 0.3 0.7 0.4 72 148 105.6
English Woman's Weekly 0.5 0.5 0.0 100 97 -3.0
Escape Magazine (from Jul21) - 1.2 - - 257 -
Fishing World 0.6 0.8 0.2 132 161 22.0
Foxtel Magazine 1.3 1.3 0.0 280 271 -3.2
Frankie 1.1 1.1 0.0 237 224 -5.5
Fresh Ideas 21.2 21.5 0.3 4,462 4,542 1.8
Fresh Water Fishing Aust. 0.4 0.4 0.0 76 85 11.8
Gardening Australia 2.4 2.0 -0.4 503 429 -14.7
Golf Australia 0.6 0.7 0.1 122 150 23.0
Good Organic Gardening (from Dec21) - 0.6 - - 136 -
Gourmet Traveller Wine 0.4 0.4 0.0 80 78 -2.5
Grand Designs Australia 0.7 0.7 0.0 147 158 7.5
Halliday (was Wine Companion) 0.2 0.2 0.0 33 43 30.3
Harper's Bazaar (from Nov21) 0.5 0.7 0.2 106 145 36.8
Healthy Food Guide 0.8 1.2 0.4 172 250 45.3
Home Beautiful 1.5 1.6 0.1 315 334 6.0
Home Design 0.5 0.5 0.0 107 98 -8.4
Homespun 0.2 0.3 0.1 51 56 9.8
Horizons (WA) 1.1 1.3 0.2 232 267 15.1
House & Garden 2.8 2.7 -0.1 585 574 -1.9
Inside Out 0.5 0.5 0.0 107 115 7.5
Journeys (Tas) 0.1 0.2 0.1 25 34 36.0
Just Cars 0.7 1.1 0.4 156 236 51.3
Kitchens & Bathrooms 0.6 0.3 -0.3 134 65 -51.5
Marie Claire 1.2 1.1 -0.1 249 225 -9.6
Men's Health 0.9 1.3 0.4 192 274 42.7
MindFood 0.5 0.4 -0.1 104 92 -11.5
Money Magazine 1.0 0.9 -0.1 209 201 -3.8
The Monthly 0.5 0.7 0.2 115 150 30.4
Motor 0.5 0.8 0.3 108 161 49.1
National Geographic 4.3 3.9 -0.4 914 820 -10.3
New Idea 2.8 2.7 -0.1 589 577 -2.0
New Idea Food 0.4 0.3 -0.1 93 73 -21.5
New Idea Royals Monthly 1.6 1.0 -0.6 338 221 -34.6
New Scientist 0.8 0.9 0.1 179 187 4.5
Open Road (NSW) 4.6 5.9 1.3 974 1,240 27.3
Organic Gardener 0.8 0.6 -0.2 178 127 -28.7
PC PowerPlay 0.4 0.4 0.0 81 92 13.6
Play Australia Magazine 0.7 0.7 0.0 152 152 0.0
Prevention 0.3 0.3 0.0 67 70 4.5
Qantas Magazine 1.6 1.3 -0.3 340 270 -20.6
Quilters Companion 0.3 0.3 0.0 62 64 3.2
Reader's Digest Australia 2.0 1.8 -0.2 431 386 -10.4
Real Living 0.4 0.3 -0.1 95 60 -36.8
RM Williams Outback 1.1 1.1 0.0 228 243 6.6
Road Ahead (Qld) 2.7 3.1 0.4 570 666 16.8
Road Rider 0.2 0.2 0.0 41 44 7.3
Rolling Stone 0.7 1.0 0.3 152 213 40.1
SA Motor (SA) 0.9 1.0 0.1 190 215 13.2
Selector 0.2 0.2 0.0 36 34 -5.6
Street Machine 0.9 1.4 0.5 189 298 57.7
T Australia: The New York Times Style Magazine (from Jun21) - 0.6 - - 116 -
Take 5 (Weekly) 2.3 2.3 0.0 485 490 1.0
Take 5 Bumper Monthly 2.5 2.5 0.0 522 526 0.8
Taste.com.au Magazine 2.9 3.7 0.8 620 789 27.3
That's Life! 2.3 2.3 0.0 477 485 1.7
That's Life! Mega Monthly 2.4 2.6 0.2 514 554 7.8
Time 0.8 0.9 0.1 174 189 8.6
TOTAL Motoring Club Magazines 12.0 11.1 -0.9 2,522 2,356 -6.6
TV Week 1.7 1.6 -0.1 351 337 -4.0
Unique Cars 0.6 1.0 0.4 135 202 49.6
Vacations & Travel 0.6 0.7 0.1 126 145 15.1
Vogue Australia 1.6 1.5 -0.1 335 326 -2.7
Vogue Living 1.1 1.0 -0.1 229 217 -5.2
WellBeing 0.5 0.7 0.2 108 148 37.0
Wellbeing Wild - 0.2 - - 48 -
Wheels 1.0 1.0 0.0 221 207 -6.3
Who 0.8 0.7 -0.1 160 140 -12.5
Woman's Day 3.3 3.4 0.1 699 713 2.0
Women's Health 0.9 1.1 0.2 181 236 30.4

Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.