Australian Magazine Readership, 12 months to June 2020

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
June
2019
June
2020
Gain/Loss June
2019
June
2020
% Change
4X4 Australia 0.6 0.7 0.1 124 149 20.2
AFL Record* (Apr-Sep) 0.9 0.9 0.0 192 186 -3.1
Australian Geographic 3.3 2.6 -0.7 677 548 -19.1
Australian Golf Digest 0.3 0.2 -0.1 62 50 -19.4
Australian Gourmet Traveller 1.1 0.9 -0.2 217 181 -16.6
Australian Motorcycle News 0.5 0.4 -0.1 108 80 -25.9
Australian Traveller 0.5 0.3 -0.2 105 68 -35.2
Australian Women's Weekly 7.1 5.9 -1.2 1,464 1,243 -15.1
Belle 0.6 0.5 -0.1 114 104 -8.8
Better Homes and Gardens 7.6 7.7 0.1 1,572 1,622 3.2
Big Issue 1.5 1.0 -0.5 303 200 -34.0
Big League* (Apr-Sep) 0.5 0.4 -0.1 98 77 -21.4
Bunnings Magazine - 5.5 - - 1,161 -
Coles Magazine 23.1 21.6 -1.5 4,763 4,535 -4.8
Cosmos 0.3 0.3 0.0 72 56 -22.2
Country Style 1.2 1.0 -0.2 245 208 -15.1
Delicious 1.6 1.1 -0.5 340 231 -32.1
Diabetic Living 1.2 0.7 -0.5 249 152 -39.0
Empire 0.7 0.4 -0.3 154 79 -48.7
English Woman's Weekly 0.5 0.5 0.0 109 111 1.8
Fishing World 1.1 0.9 -0.2 227 185 -18.5
Fitness First 0.5 0.4 -0.1 95 94 -1.1
Foxtel Magazine 1.2 0.8 -0.4 255 169 -33.7
Frankie 1.6 1.4 -0.2 329 294 -10.6
Fresh 20.2 19.0 -1.2 4,180 3,994 -4.4
Fresh Water Fishing Aust. 0.4 0.5 0.1 93 100 7.5
Gardening Australia 2.4 1.7 -0.7 501 364 -27.3
Golf Australia 0.3 0.2 -0.1 70 47 -32.9
Gourmet Traveller Wine 0.4 0.3 -0.1 74 57 -23.0
Halliday (was Wine Companion) 0.2 0.1 -0.1 34 23 -32.4
Healthy Food Guide 1.3 1.3 0.0 262 265 1.1
Home Beautiful 1.6 1.2 -0.4 332 262 -21.1
Home Design 0.5 0.4 -0.1 111 81 -27.0
Horizons (WA) 1.3 1.4 0.1 265 285 7.5
House & Garden 2.6 1.9 -0.7 546 402 -26.4
Inside Out 0.5 0.5 0.0 103 100 -2.9
Inside Sport 0.6 0.4 -0.2 118 88 -25.4
It's Your Day (from Aug19) - 1.1 - - 229 -
Journeys (Tas) 0.3 0.2 -0.1 60 35 -41.7
Just Cars 1.0 0.7 -0.3 214 154 -28.0
Marie Claire 1.5 1.4 -0.1 305 287 -5.9
Men's Fitness 0.6 0.5 -0.1 134 113 -15.7
Money Magazine 0.7 0.5 -0.2 140 104 -25.7
The Monthly 0.7 0.6 -0.1 151 135 -10.6
Motor 0.6 0.5 -0.1 119 108 -9.2
National Geographic 6.6 4.7 -1.9 1,363 982 -28.0
New Idea 4.1 3.3 -0.8 848 689 -18.8
New Idea Royals (from Sep19) - 2.4 - - 494 -
New Scientist 1.5 1.3 -0.2 309 276 -10.7
Open Road (NSW) 4.9 4.1 -0.8 1,008 850 -15.7
Overlander 4WD 0.4 0.4 0.0 88 80 -9.1
Prevention 0.4 0.3 -0.1 77 63 -18.2
Qantas Magazine* 1.9 1.4 -0.5 400 290 -27.5
Reader's Digest Australia 2.1 1.9 -0.2 425 393 -7.5
Real Living 0.5 0.4 -0.1 99 84 -15.2
RM Williams Outback 1.0 0.7 -0.3 215 157 -27.0
Road Ahead (Qld) 3.1 2.4 -0.7 647 495 -23.5
Royal Auto (Vic) 3.4 2.5 -0.9 705 524 -25.7
SA Motor (SA) 1.1 1.0 -0.1 234 213 -9.0
Selector 0.3 0.3 0.0 66 58 -12.1
Street Machine 1.1 0.9 -0.2 228 191 -16.2
Super Food Ideas 2.5 2.6 0.1 518 540 4.2
Take 5 (Weekly) 2.4 2.2 -0.2 496 460 -7.3
Take 5 Bumper Monthly 3.1 2.5 -0.6 642 530 -17.4
Taste.com.au Magazine 2.9 2.8 -0.1 605 577 -4.6
That's Life 2.6 2.1 -0.5 545 448 -17.8
That's Life Mega Monthly 1.8 2.0 0.2 382 414 8.4
Time 1.3 1.0 -0.3 264 205 -22.3
TOTAL Motoring Club Magazines 14.0 11.4 -2.6 2,897 2,384 -17.7
TV Soap 0.7 0.7 0.0 142 142 0.0
TV Week 1.6 1.1 -0.5 334 232 -30.5
Unique Cars 0.9 0.6 -0.3 193 130 -32.6
Virgin Australia Magazine* 1.1 1.0 -0.1 225 216 -4.0
Vogue Australia 2.1 1.6 -0.5 435 344 -20.9
Vogue Living 0.6 0.7 0.1 118 143 21.2
WellBeing 0.7 0.7 0.0 147 138 -6.1
Wheels 1.0 0.8 -0.2 205 160 -22.0
Who 1.1 0.9 -0.2 236 191 -19.1
Woman's Day 4.8 3.7 -1.1 982 773 -21.3
Women's Weekly Food 1.4 1.3 -0.1 281 279 -0.7

Note: A small number of magazines were temporarily suspended during the June 2020 quarter.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.