Readership in New Zealand, 12 Months to June 2021

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2021.


Magazines

July 2019 - June 2020 July 2020 - June 2021
Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss Readership '000 Gain/Loss
  (unweighted) 6,393 6,609
  (POPN '000) 4,002 4,126
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 181 4.5% 147 3.6% -0.9% -34
  NZ Woman's Weekly (skip Apr20-Sep20) 158 3.9% 101 2.5% -1.4% -57
  NZ Woman's Day (skip Apr20-Sep20) 212 5.3% 143 3.5% -1.8% -69
  New Idea 51 1.3% 45 1.1% -0.2% -6
  That's Life 77 1.9% 65 1.6% -0.3% -12
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 16 0.4% 24 0.6% 0.2% 8
  Lucky Break (skip Apr20-Sep20) 71 1.8% 46 1.1% -0.7% -25
  Mindfood 108 2.7% 76 1.8% -0.9% -32
  Nadia 64 1.6% 60 1.5% -0.1% -4
  Simply You Living 22 0.5% 36 0.9% 0.4% 14
  WOMEN'S FASHION MAGAZINES
  NZ Fashion Quarterly 41 1.0% 29 0.7% -0.3% -12
  Fashion 37 0.9% 27 0.7% -0.2% -10
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 31 0.8% 26 0.6% -0.2% -5
  Bunnings Magazine (from Oct19) 61 1.5% 38 0.9% -0.6% -23
  Habitat 92 2.3% 84 2.0% -0.3% -8
  Home NZ 45 1.1% 49 1.2% 0.1% 4
  Homestyle NZ 18 0.5% 34 0.8% 0.3% 16
  Houses NZ 28 0.7% 32 0.8% 0.1% 4
  NZ Gardener 108 2.7% 98 2.4% -0.3% -10
  NZ House & Garden 114 2.8% 105 2.5% -0.3% -9
  NZ Trends Design Series 14 0.3% 19 0.5% 0.2% 5
  Kiwi Gardener (was Weekend Gardener) 29 0.7% 43 1.1% 0.4% 14
  Your Home & Garden 63 1.6% 57 1.4% -0.2% -6
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 126 3.2% 84 2.0% -1.2% -42
  Dish 87 2.2% 79 1.9% -0.3% -8
  New Zealand's Best Dining Guide 24 0.6% 49 1.2% 0.6% 25
  NZ Woman's Weekly Julie Le Clerc Magazine 30 0.7% 24 0.6% -0.1% -6
  Taste 53 1.3% 48 1.2% -0.1% -5
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 73 1.8% 31 0.7% -1.1% -42
  Tots to Teens 22 0.5% 20 0.5% 0.0% -2
  Ohbaby! 36 0.9% 26 0.6% -0.3% -10
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 19 0.5% 15 0.4% -0.1% -4
  Time 68 1.7% 39 0.9% -0.8% -29
  University of Auckland Business Review 37 0.9% 21 0.5% -0.4% -16
  KiaOra (Air New Zealand inflight magazine) (skip Apr20-Sep20) 111 2.8% 51 1.2% -1.6% -60
  GENERAL MAGAZINES
  Avenues 24 0.6% 29 0.7% 0.1% 5
  Consumer 68 1.7% 57 1.4% -0.3% -11
  Good 26 0.6% 37 0.9% 0.3% 11
  National Geographic 47 1.2% 37 0.9% -0.3% -10
  NZ Geographic 75 1.9% 53 1.3% -0.6% -22
  North & South (skip Apr-Dec20) 98 2.4% 69 1.7% -0.7% -29
  Reader's Digest 38 1.0% 31 0.8% -0.2% -7
  Grapevine 32 0.8% 17 0.4% -0.4% -15
  Metro 38 1.0% 32 0.8% -0.2% -6
  NZ Life & Leisure 77 1.9% 61 1.5% -0.4% -16
  New Zealand Listener (skip Apr20-Sep20) 200 5.0% 213 5.2% 0.2% 13
  Art News NZ 25 0.6% 28 0.7% 0.1% 3
  Heritage NZ 62 1.5% 59 1.4% -0.1% -3
  Wilderness 18 0.5% 16 0.4% -0.1% -2
  The Shed 13 0.3% 15 0.4% 0.1% 2
  TV MAGAZINES
  TV Guide 182 4.5% 171 4.1% -0.4% -11
  SPORTS MAGAZINES
  NZ Outdoor Hunting 33 0.8% 34 0.8% 0.0% 1
  Rugby News 34 0.9% 18 0.4% -0.5% -16
  MOTORING MAGAZINES
  AA Directions 416 10.4% 364 8.8% -1.6% -52
  NZ Autocar 14 0.4% 18 0.4% 0.0% 4
  NZ Classic Car 22 0.5% 18 0.4% -0.1% -4
  NZ Motorhomes Caravans & Destinations 16 0.4% 12 0.3% -0.1% -4
  MOTORCYCLE, BOAT & TRUCK MAGAZINES
  Boating NZ 10 0.3% 16 0.4% 0.1% 6
  FISHING MAGAZINES
  Fish & Game NZ 41 1.0% 52 1.3% 0.3% 11
  NZ Fishing News 21 0.5% 37 0.9% 0.4% 16
  REAL ESTATE MAGAZINES
  Property Press 79 2.0% 57 1.4% -0.6% -22
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 171 4.3% 124 3.0% -1.3% -47
  Canvas (North Island) 249 6.2% 253 6.1% -0.1% 4
  Sunday Magazine 195 4.9% 174 4.2% -0.7% -21
  Viva (North Island) 146 3.7% 166 4.0% 0.3% 20
  Weekend (North Island) 180 4.5% 161 3.9% -0.6% -19
  Your Weekend 151 3.8% 140 3.4% -0.4% -11


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print
Digital
(Web or App)
Total Cross-Platform Audience
(print, web or app)

June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,393 6,609 6,393 6,609 6,393 6,609  
  (POPN '000) 4,002 4,126 4,002 4,126 4,002 4,126  
             
  New Zealand Herald 674 584 1,537 1,598 1,844 1,844 0.0%
  Dominion Post 245 224 282 276 432 428 -1.1%
  Northern Advocate 71 63 70 72 129 121 -6.0%
  Waikato Times 104 75 138 125 214 184 -14.3%
  Bay of Plenty Times 73 62 112 101 155 146 -6.2%
  Rotorua Daily Post 40 22 63 67 94 84 -11.2%
  Gisborne Herald 42 28 49 44 73 61 -15.7%
  Taranaki Daily News 52 65 91 91 118 132 11.6%
  Wanganui Chronicle 44 31 44 65 85 83 -2.0%
  Hawke's Bay Today 92 70 115 97 177 151 -14.6%
  Manawatu Standard 37 36 67 68 93 97 4.5%
  Wairarapa Times-Age 26 23 42 27 59 48 -19.2%
  The Press 185 161 195 192 314 293 -6.7%
  Otago Daily Times 111 105 194 225 253 285 12.7%
  Ashburton Guardian 19 9 25 32 40 41 1.2%
  Timaru Herald 22 21 39 60 54 75 38.9%
  Southland Times 49 58 72 90 101 116 14.8%
  Sunday Star-Times 217 177 69 62 273 230 -15.7%
  Sunday News 35 37 32 50 66 84 27.3%

Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).


Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)

June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,393 6,609 6,393 6,609 6,393 6,609  
  (POPN '000) 4,002 4,126 4,002 4,126 4,002 4,126  
               
  AA Directions 416 364 152 166 481 447 -7.0%
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 181 147 52 59 219 187 -14.6%
  Dish 87 79 78 95 145 147 1.0%
  Fish & Game NZ 41 52 57 54 87 97 11.1%
  Habitat 92 84 41 45 123 113 -8.3%
  Healthy Food Guide 73 31 71 60 119 80 -32.5%
  Kiwi Gardener 29 43 49 51 74 88 18.3%
  Mindfood 108 76 79 93 166 149 -10.3%
  Nadia 64 60 58 46 106 95 -10.0%
  National Business Review 43 45 19 36 54 71 29.6%
  New Idea 51 45 38 34 86 72 -16.1%
  New Zealand Listener (skip Apr20-Sep20) 200 213 59 63 227 243 6.9%
  North & South (skip Apr20-Dec20) 98 69 60 88 145 140 -3.0%
  NZ Gardener 108 98 60 64 150 140 -6.6%
  NZ House & Garden 114 105 55 68 154 146 -5.4%
  NZ Woman's Day & Now To Love (skip Apr20-Sep20) 212 143 103 73 283 193 -31.9%
  NZ Woman's Weekly & Now To Love (skip Apr20-Sep20) 158 101 103 73 237 155 -34.5%
  Property Press 79 57 32 52 105 103 -1.7%
  That's Life 77 65 34 22 96 76 -20.9%
  Time 68 39 20 19 84 55 -34.7%
  TV Guide Magazine 182 171 63 59 219 195 -10.8%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.