Readership in New Zealand, 12 Months to December 2019

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2019.


Magazines


Jan 2018 - Dec 2018 Jan 2019 - Dec 2019

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 220 5.6% 177 4.4% -1.2% -43
NZ Woman's Weekly 140 3.6% 151 3.8% 0.2% 11
NZ Woman's Day 288 7.3% 251 6.3% -1.0% -37
New Idea 88 2.2% 75 1.9% -0.3% -13
Next 96 2.4% 82 2.1% -0.3% -14
That's Life 86 2.2% 75 1.9% -0.3% -11
WOMEN'S LIFESTYLE MAGAZINES
English Woman's Weekly 12 0.3% 15 0.4% 0.1% 3
Lucky Break 68 1.7% 57 1.4% -0.3% -11
Mindfood 108 2.8% 117 2.9% 0.1% 9
Nadia 69 1.8% 74 1.9% 0.1% 5
NW 16 0.4% 14 0.3% -0.1% -2
OK! 20 0.5% 13 0.3% -0.2% -7
Simply You Living 24 0.6% 18 0.5% -0.1% -6
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 13 0.3% 13 0.3% 0.0% 0
NZ Fashion Quarterly 44 1.1% 45 1.1% 0.0% 1
Simply You 37 1.0% 42 1.1% 0.1% 5
Vogue Australia 21 0.5% 15 0.4% -0.1% -6
Bride & Groom (NZ edition) 16 0.4% 12 0.3% -0.1% -4
NZ Weddings 23 0.6% 23 0.6% 0.0% 0
Fashion (from Apr18) 21 0.5% 31 0.8% 0.3% 10
HOME & GARDEN MAGAZINES
Better Homes and Gardens 37 0.9% 40 1.0% 0.1% 3
Habitat 74 1.9% 64 1.6% -0.3% -10
Home NZ 43 1.1% 39 1.0% -0.1% -4
Homestyle NZ 22 0.6% 19 0.5% -0.1% -3
Houses NZ 41 1.0% 31 0.8% -0.2% -10
NZ Gardener 103 2.6% 119 3.0% 0.4% 16
NZ House & Garden 140 3.6% 129 3.2% -0.4% -11
NZ Trends Design Series 27 0.7% 17 0.4% -0.3% -10
Urbis 16 0.4% 13 0.3% -0.1% -3
Kiwi Gardener (was Weekend Gardener) 29 0.7% 29 0.7% 0.0% 0
Your Home & Garden 77 2.0% 68 1.7% -0.3% -9
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 119 3.0% 99 2.5% -0.5% -20
Delicious 12 0.3% 16 0.4% 0.1% 4
Dish 68 1.7% 67 1.7% 0.0% -1
Food 59 1.5% 73 1.8% 0.3% 14
New Zealand's Best Dining Guide (from Apr18) 24 0.6% 22 0.5% -0.1% -2
NZ Woman's Weekly Julie Le Clerc Magazine 19 0.5% 24 0.6% 0.1% 5
Taste 78 2.0% 66 1.7% -0.3% -12
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 92 2.3% 92 2.3% 0.0% 0
Tots to Teens 22 0.6% 24 0.6% 0.0% 2
Women's Health 26 0.7% 30 0.8% 0.1% 4
NZ Good Health Choices 25 0.6% 9 0.2% -0.4% -16
Ohbaby! 15 0.4% 31 0.8% 0.4% 16
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 21 0.5% 18 0.4% -0.1% -3
Time 98 2.5% 67 1.7% -0.8% -31
University of Auckland Business Review 26 0.6% 34 0.9% 0.3% 8
Qantas 13 0.3% 13 0.3% 0.0% 0
KiaOra (Air New Zealand inflight magazine) 124 3.1% 111 2.8% -0.3% -13
MEN'S LIFESTYLE MAGAZINES
M2 13 0.3% 16 0.4% 0.1% 3
GENERAL MAGAZINES
Avenues 36 0.9% 33 0.8% -0.1% -3
Consumer 78 2.0% 72 1.8% -0.2% -6
D-Photo 19 0.5% 18 0.4% -0.1% -1
Good 15 0.4% 26 0.7% 0.3% 11
National Geographic 53 1.3% 54 1.3% 0.0% 1
NZ Geographic 65 1.7% 78 2.0% 0.3% 13
North & South 105 2.7% 103 2.6% -0.1% -2
NZ Today 16 0.4% 17 0.4% 0.0% 1
Reader's Digest 59 1.5% 47 1.2% -0.3% -12
Grapevine 40 1.0% 29 0.7% -0.3% -11
Metro 64 1.6% 51 1.3% -0.3% -13
NZ Life & Leisure 75 1.9% 77 1.9% 0.0% 2
New Zealand Listener 241 6.1% 233 5.8% -0.3% -8
Art News NZ 27 0.7% 29 0.7% 0.0% 2
Heritage NZ 60 1.5% 66 1.7% 0.2% 6
Animals' Voice 16 0.4% 14 0.3% -0.1% -2
Wilderness 22 0.6% 19 0.5% -0.1% -3
The Shed 19 0.5% 20 0.5% 0.0% 1
MUSIC & MOVIE MAGAZINES
Empire 17 0.4% 23 0.6% 0.2% 6
TV MAGAZINES
SkyWatch 137 3.5% 150 3.8% 0.3% 13
TV Guide 204 5.2% 212 5.3% 0.1% 8
 
SPORTS MAGAZINES
The Cut (Golf & Leisure) 7 0.2% 16 0.4% 0.2% 9
NZ Golf Magazine 13 0.3% 8 0.2% -0.1% -5
NZ Horse & Pony 17 0.4% 16 0.4% 0.0% -1
NZ Outdoor Hunting 41 1.0% 31 0.8% -0.2% -10
NZ Rod & Rifle 26 0.7% 16 0.4% -0.3% -10
NZ Rugby World 41 1.1% 23 0.6% -0.5% -18
Rugby News 29 0.7% 24 0.6% -0.1% -5
MOTORING MAGAZINES
AA Directions 472 12.0% 482 12.1% 0.1% 10
Classic Driver 14 0.4% 12 0.3% -0.1% -2
Kiwi Rider 9 0.2% 10 0.3% 0.1% 1
NZ Autocar 20 0.5% 24 0.6% 0.1% 4
NZ Classic Car 41 1.0% 25 0.6% -0.4% -16
NZ Motorhomes Caravans & Destinations 13 0.3% 19 0.5% 0.2% 6
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 22 0.6% 15 0.4% -0.2% -7
NZ Trucking 15 0.4% 15 0.4% 0.0% 0
FISHING MAGAZINES
Fish & Game NZ 66 1.7% 51 1.3% -0.4% -15
NZ Fishing News 31 0.8% 26 0.7% -0.1% -5
REAL ESTATE MAGAZINES
Property Press 121 3.1% 107 2.7% -0.4% -14
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 211 5.4% 174 4.4% -1.0% -37
Canvas (North Island) 315 8.0% 285 7.1% -0.9% -30
Sunday Magazine 229 5.8% 241 6.0% 0.2% 12
Viva (North Island) 202 5.1% 163 4.1% -1.0% -39
Weekend (North Island) 237 6.0% 216 5.4% -0.6% -21
Your Weekend 203 5.2% 199 5.0% -0.2% -4


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.



Print Online
Total Cross-Platform Audience 
(print or online)
Publication
Dec
2018
(000's)
Dec
2019
(000's)
Dec
2018
(000's)
Dec
2019
(000's)
Dec
2018
(000's)
Dec
2019
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,385 6,547 6,385 6,547 6,385 6,547  
(POPN '000) 3,937 3,996 3,937 3,996 3,937 3,996







New Zealand Herald 818 721 1,494 1,488 1,852 1,811 -2.2%
Dominion Post 286 297 301 315 486 487 0.2%
Northern Advocate 86 69 78 75 135 128 -5.2%
Waikato Times 144 138 128 137 237 244 3.0%
Bay of Plenty Times 92 77 119 112 175 163 -6.9%
Rotorua Daily Post 58 37 50 67 86 92 7.0%
Gisborne Herald 44 48 37 52 66 77 16.7%
Taranaki Daily News 56 55 84 103 113 135 19.5%
Wanganui Chronicle 32 37 31 46 56 76 35.7%
Hawke's Bay Today 89 89 72 110 137 161 17.5%
Manawatu Standard 50 43 63 74 104 105 1.0%
Wairarapa Times-Age 32 32 22 32 50 57 14.0%
The Press 252 215 186 205 351 347 -1.1%
Otago Daily Times 142 140 128 186 216 264 22.2%
Nelson Mail 38 30 59 75 79 89 12.7%
Ashburton Guardian 14 18 25 21 34 37 8.8%
Timaru Herald 27 25 49 47 66 63 -4.5%
Southland Times 63 65 59 60 104 108 3.8%
Sunday Star Times 279 285 68 69 328 334 1.8%
Sunday News 63 51 33 29 88 77 -12.5%
Print is net readership in an average 7 days. Online is net readership online in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Dec 2018
(000's)
Dec 2019
(000's)
Dec 2018
(000's)
Dec 2019
(000's)
Dec 2018
(000's)
Dec 2019
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,385 6,547 6,385 6,547 6,385 6,547  
(POPN '000) 3,937 3,996 3,937 3,996 3,937 3,996








AA Directions 472 482 144 156 531 541 1.9%
Australian Women's Weekly NZ Edition 220 177 55 51 255 211 -17.3%
Dish 68 67 62 77 115 129 12.2%
Fish & Game NZ 66 51 47 57 102 97 -4.9%
Habitat 74 64 40 43 105 100 -4.8%
Healthy Food Guide 92 92 59 75 135 139 3.0%
Kiwi Gardener 29 29 36 46 63 72 14.3%
Mindfood 108 117 61 83 152 179 17.8%
Nadia 69 74 45 56 106 113 6.6%
National Business Review 74 59 39 36 92 80 -13.0%
New Idea 88 75 19 40 104 107 2.9%
New Zealand Listener 241 233 51 61 261 261 0.0%
Next 96 82 37 55 126 127 0.8%
North & South 105 103 56 56 144 144 0.0%
NZ Gardener 103 119 47 65 135 164 21.5%
NZ House & Garden 140 129 49 65 176 176 0.0%
NZ Woman's Day & Now To Love 288 251 84 95 340 309 -9.1%
NZ Woman's Weekly & Now To Love 140 151 84 95 207 228 10.1%
Property Press 121 107 30 31 140 131 -6.4%
Skywatch 137 150 61 72 181 198 9.4%
That's Life 86 75 27 29 104 91 -12.5%
Time 98 67 19 20 108 81 -25.0%
TV Guide Magazine 204 212 52 74 229 250 9.2%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.