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The world's largest consumer database.
 Roy Morgan International believes that if you want to know everything about a person, you should ask all of the questions of the same person - a single source. This allows us to gather a broad range of information from each person, such as the stores they have shopped at, the kind of car they drive, which financial institutions they use, where they go for holidays, what they drink, the activities they do and the media they consume.
Roy Morgan Single Source includes demographics, media behavior, financial information and the non-food retail commodity questions.
The specific retail information collected comprises information on channels, brands and product usage as well as attitudes and activities. Roy Morgan Single Source operates in USA, UK, Australia, New Zealand and Indonesia, collecting information from a representative sample of people aged 14 and over.
Delivered in ASTEROID*
ASTEROID is Roy Morgan's proprietary Windows software that provides instant access to your data, searchable with unlimited criteria and combinations. Each database is updated every quarter, in its entirety.
What business issues will Retail MAP allow you to explore?
Retail MAP allows you to investigate and explore the issues that are specific to your business. You can subscribe to the relevant modules that impact your product category.
Non-Food Retail Stores (department stores, cosmetics, skincare, hardware, apparel, footwear, nurseries and electrical goods, computers, homewares):
- What are people buying? How many people are buying?
- Is the market for each commodity in growth or decline?
- Are products more likely to be bought at department, discount or specialty stores? Which stores dominate purchase for each commodity?
- Who are the people shopping at your store? Are they old or young, married or single, tall or short? Do they have children? How high is their income?
- How do your customers differ to your competitors' customers?
- How does your store fit into the lifestyle of your target audience? What else do they do? Are they interested in restaurants, gardening, video games, travel or pubs?
- What do your customers think? Are they interested in looking for bargains, buying Australian made products or are they labelconscious?
- Do they notice outdoor advertising, surf the internet or enter competitions?
- How do you communicate with your customers and potential customers? Which television programs do they watch? Are they more likely to read magazines, use the Internet, listen to the radio or visit the cinema?
- Do they read and respond to catalogues?
 Supermarkets and Food Retailers (including delis, butchers, bread shops and fruit & vegetable shops):
- How often do people go to the supermarket? Which days of the week do they prefer to shop? Which times of the day are most popular?
- How many people shop at your store? What is your market share?
- Where else are your customers shopping? How much of their spend are you losing to other supermarkets and food retailers?
- What do people think about your store? Do they believe that it is clean and tidy, offers a good range of home brands, offers good value? How does this compare to their view of other stores?
- Who are your customers? Are they male or female, how old are they, what is their weekly income?
- How do you communicate with your customers? Are they more likely to be watching television, using the Internet, listening to the radio, going to the cinema, or reading magazines?
Pharmacies
- How many people visit the pharmacy? Who are they?
- Who are the frequent visitors? Are they more likely to be elderly people, or mothers with young children?
- What personal products do people buy (eg. cosmetics, nappies, pain relief )? Where do pharmacies fit in as a channel of purchase? Which other channels dominate in each category?
- How many people are aware of your pharmacy? Are you top of their mind?
- What do people think of your pharmacy? Do they think it is worth going out of their way to shop at your store?
- What are your customers like? How old are they? How many of them have children? What are their attitudes towards health issues, advertising, shopping and family?
- Who are your potential customers? Are they similar to your current customers or are they a different group which will need to be attracted in different ways?
- How do you reach your customers? Are they likely to be on the Internet, or do they prefer television, cinema or magazines?
Morgan Target Mapping
takes the guesswork out of location-related decision-making. Locate your target customer by demographics or , quantify the target population in the catchment area, qualify prospective customers by their current behaviour, select a store location or appropriate merchandise.
 Morgan Target Mapping takes the guesswork out of location-related decision-making. Locate your target customer by demographics or Values Segments1, quantify the target population in the catchment area, qualify prospective customers by their current behaviour, select a store location or appropriate merchandise. For example, Morgan Target Mapping can quantify the number of people 35+ from the Visible Achievement Values Segment1 who buy wine and live downtown. High penetration areas are identified in red and the blue circle pinpoints ideal store locations within a 5 km radius.
Discover your competitive edge.
 Retail MAP can offer you many insights into the retail market. For example, did you know that:
- 50% of men's underwear is purchased by women.
- Specialty stores dominate for jeans and underwear and sleepwear expenditure.
- More than 80% of people have visited a pharmacy in the last 3 months.
- The cosmetics market has no dominant channel - pharmacies, supermarkets, department and discount department stores all compete closely.
- Grocery buyers aged 65+ are far more likely to choose to shop early in the morning (between 8am and 11am).
This map can then be overlaid with the same criteria for competitors in the area, helping you evaluate potential returns on investment.
Other obvious applications include the selection of mailing lists appropriate to the postcodes of interest, billboards and bus routes for advertising purposes. |
