Market deregulation has brought change to the utility markets. Now, more than ever before, customers are aware of who their suppliers are, what competitive products are on offer, the prices they are charged and the level of service they receive.

Utility MAP (Marketing & Advertising Planner) is the definitive guide to identifying customers and marketing opportunities - a powerful database that covers the electricity and gas markets. It provides invaluable data that can help answer the questions critical to strengthening brand awareness, increasing market share and optimising sales by identifying profitable customers.

Deregulation invites change.

Market deregulation invites consumers to consider who they are doing business with and why. It gives consumers the power to choose their own supplier.

Against this framework, Utility MAP is an indispensable marketing tool. In an ever-changing, deregulating market, only Utility MAP can provide seamless connectivity across brands, purchases, intentions and media.

Utility MAP draws on Roy Morgan Values Segments¹ which provides the richest lifestyle profiles available anywhere in the world and can be used to analyse behaviour and product consumption patterns.

Linked to the world's largest consumer research database.

Extensive additional data is available from Roy Morgan Single Source, based on over 50,000 face-to-face interviews per year.

Roy Morgan Single Source operates in the USA, UK, Australia, New Zealand and Indonesia, collecting information from a representative sample of people aged 14 and over.

Additional Single Source data could encompass finance,shopping habits, insurance, credit card usage, telecommunications, home ownership, leisure activities and media consumption to help complete the picture of your customers.

Accurate answers at your fingertips. Who are your customers? What do they think? How much do they spend? What household appliances do they use? What do they like/dislike? What other products & services do they buy? How do they pay their bills? When are they intending to buy appliances? How satisfied are they with you or your competitors? How environmentally conscious are they?

Discover your competitive edge with Utility MAP (Marketing & Advertising Planner).

Satisfying customers isn't difficult when you know what they really want.

Subscription to Utility MAP provides you with access to a vast amount of information.

When the appropriate data cross- tabulations are used, Utility MAP allows for more informed strategic decision-making across all aspects of marketing and service development.

Powerful ASTEROID Windows software.

As opposed to conventional 'paper' market research reports, Utility MAP is provided on disk with user friendly 'data analysing' software. Called ASTEROID, this software ensures the data can be re-cut and re-analysed to suit changing business needs.

As an integral part of your subscription, Roy Morgan's specialist analysts will train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.

In-house demonstration

To fully appreciate the power of Utility MAP call to arrange a free in-house demonstration.

Phone: +613 9629 6888

Email: Utility@roymorgan.com
For current utility profiles available online visit: Roy Morgan Online Store