Amidst increasing publicity, Fruit and Veg looks set to become the new battleground of the supermarket price war. The latest Roy Morgan Supermarket Currency Report shows Woolworths holds the highest percentage of market share ahead of Fruit and Veg shops, and a surging Coles is not far behind.

The Roy Morgan Report estimates the Fruit and Veg market to be of the order of $14.5 billion per annum. It shows Woolworths leading in Fruit and Vegetable market share since they overtook Fruit and Veg shops in December 2009. What is also evident is that the market share for Fruit and Veg shops has been in decline since December 2008, whilst Coles during the same period has surged.

Given the rapid increase of market share Coles has been experiencing since December 2008, it seems likely they will also pass Fruit and Veg shops in the near future.

Fresh Fruit and Vegetable Market Share





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According to the latest Roy Morgan Single Source data (January-November 2011), nearly 4 million Australians aged 14+ (21%) have ever downloaded or used an App on their mobile phone or tablet computer.

Of these, some 746,000 Australians have downloaded a Newspaper/Magazine App to their mobile phone or tablet computer. Whilst this group represents only 4% of the total Australian population aged 14+ years, it accounts for 19% of those who have ever downloaded/used an App.

In terms of the number of Australians 14+ who report having used a Newspaper/Magazine App in the last 4 weeks, Sydney Morning Herald boasts the highest number of users (121,000) – in fact, 36% more users than the number 2 ranked App in this category, from Fairfax stable-mate The Age (89,000). The next most popular Newspaper/Magazine App is The Australian, just edging out the New York Times for third place.

Top 10 Newspaper/Magazine Apps (via mobile phone or tablet) – Australians 14+



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Rapid penetration of the Internet, especially broadband, has resulted in increased usage and strong growth of all types of websites over the last ten years. Website traffic is largely driven by Generation Y – born between 1976 - 1990, now aged between 21 – 36, the heaviest Internet users.

In the 12 months to September 2011, 86% of Gen Y’s visited a Portal in an average 4 week period. Search sites were almost as popular, visited by 85% of Gen Ys, followed by Online Communities and Messaging sites (81%), Email sites (78%) and Banking sites (63%).

The largest difference between Generation Y and the Australian population (14+) was the Online Communities and Messaging category which includes websites such as Facebook, YouTube and Twitter. While 56% of the general population visited a website from this category in the previous four weeks, it was no match for the 81% of Generation Y.

Top 10 Website Categories visited by Generation Y



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During the past 6 years to September 2011, there has been an increasing trend in the number of people who own or use a mobile phone and do not have a home telephone connection, according to the latest Roy Morgan Mobile Phone Monitor. The increase has been driven mostly by mobile phone users aged 20-29, of which 41% do not have a home telephone connection.

In the year ending September 2011, 17% of Australians 14+ who own or use a mobile phone do not have a Home Telephone connection. This is up from 6% six years ago (September 2005).

Australians 14+ who own or use a mobile phone and do not have a Home Telephone





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According to the latest Roy Morgan Leading Indicators Report for December 2011, an estimated 2,263,000 Australians (excluding fleet government & rental buyers) are intending to buy a new car in the next 4 years. This is up on the November result of 2,233,000 and remains above the long-term average of 2,068,000.

In the shorter term an estimated 648,000 Australians intend to buy a new car in the next 12 months a marginal improvement on the November 2011 figure of 641,000 and 5.9% above the short-term average of 612,000.

New Car Buying Intention





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In January 2012 according to Roy Morgan:

• Unemployment was 10.3% (up 1.7% since December 2011) – an estimated 1,278,000 Australians were unemployed and looking for work. This is Australia’s highest ever number of unemployed as reported by Roy Morgan and is also Australia’s highest unemployment rate for a decade – since January 2002 (10.9% – 1,075,000 ).

• A further 7.5% of the workforce* were working part-time looking for more work (underemployed) – 934,000 Australians.

• In total a record 17.8% of the workforce, or 2.21 million Australians, were unemployed or underemployed.

• The Australian workforce* in January was at a record high 12,429,000, up 383,000 since January 2011 – comprising 7,681,000 full-time workers (up 106,000); 3,470,000 part-time workers (down 53,000) and 1,278,000 looking for work (up 330,000).

• The latest Roy Morgan unemployment estimate of 10.3% is now almost double the 5.2% currently quoted by the ABS for December 2011.

Today’s New Zealand Roy Morgan Poll shows continuing strong support for Prime Minister John Key’s National 46% (down 1% since January 3-15, 2012). Support for Key’s Coalition partners is virtually unchanged with the Maori Party 2% (up 0.5%), ACT NZ 0.5% (unchanged), and United Future 0.5% (unchanged).

Support for Labour Party has increased 3% to 30.5%, Greens 13% (down 1.5%), New Zealand First 5.5% (up 0.5%), Mana Party 0.5% (down 0.5%) and Others 1.5% (down 0.5%).

The latest New Zealand Roy Morgan Government Confidence Rating is up 0.5 points to 133 – with 61% (up 0.5%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 28% (unchanged) that say New Zealand is ‘heading in the wrong direction.’