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Beazley (49.5%) Preferred ALP Leader Over Latham (29%) But Howard Preferred Prime Minister Over Both ALP Leadership Contenders

Finding No. 3692 - December 01, 2003

Mr Beazley (49.5%) is preferred by electors over Mr Latham (29%) to take over the leadership of the ALP now that Mr Rudd is not standing as a candidate, the latest Morgan Poll finds. The remaining 21.5% of electors were undecided.

Supporters of the ALP were more likely to choose Mr Beazley (59%) than Mr Latham (28.5%), as were L-NP supporters (Mr Beazley 48.5%, Mr Latham 26%). Other Party supporters were evenly divided, with 39% preferring each of Mr Beazley and Mr Latham.

Regardless of who wins the ALP leadership battle, the majority of electors preferred Mr Howard as Prime Minister over both ALP leadership contenders — Mr Howard 56.5%, Mr Beazley 37%, undecided 6.5%; Mr Howard 61.5%, Mr Latham 25%, undecided 13.5%.

Not surprisingly, L-NP supporters overwhelmingly preferred Mr Howard as Prime Minister to both ALP leadership contenders — 87.5% of L-NP supporters preferred Mr Howard to Mr Beazley (10%), with 88.5% preferring Mr Howard to Mr Latham (5.5%).

ALP supporters preferred Mr Beazley (66.5%) as Prime Minister rather than Mr Howard (30%), while 45.5% of ALP supporters preferred Mr Latham as Prime Minister to Mr Howard (40.5%).

Special Roy Morgan Qualitative Research in which respondents gave reasons for their preferred Labor leader showed that those preferring Mr Beazley see him as a man of experience who did a good job when he previously held the position.

"He did a good job and he's experienced."

"He's more of a public figure."

"The others are too controversial."

"Better the devil you know."

"A strong leader who knows what he's doing."

"He's the only one I know."

Those who preferred Mr Latham see him as a man who speaks his mind and is able to stand up to the Government.

"Calls a spade a spade. He's honest."

"Most likely to attack the Government."

"He's young, genuine and straight down the line.

"He's able to speak his mind and he's a forward thinker."

"More of a general man on the street."

Approval of Mr Howard

As the ALP leadership battle continues, Mr Howard has the approval of the majority of electors (59%). This is down 6% since early June, when he announced his intention to continue as L-NP Leader. Now, 33.5% (up 4.5%) disapprove of the way Mr Howard is handling his job and and 7.5% (up 1.5%) were undecided.

Not surprisingly, the vast majority of L-NP supporters approved of Mr Howard (90%, down 1% since June). Only 35.5% (down 9.5%) of ALP supporters and 26.5% of minor party supporters approved of the way Mr Howard is handling his job.

This latest Morgan Poll was conducted by telephone on November 28/29 2003, with an Australia-wide cross-section of 536 electors.

Details of the Morgan Poll are published in the monthly magazine The New Investor, www.thenewinvestor.com.au

For further information:

Rosie Goldup    Office: (03) 9224 5157    Mobile: 0407 294 952

 

1. PREFFERRED ALP LEADER

Electors were asked: "If you were a Labor Party voter, and were helping choose the Labor leader for the next Federal election, who would you prefer? [Candidates named were Mr Beazley, Mr Rudd, Mr Latham and Mr Swan]" then "And who would be your second choice?" then "And who would be your third choice?"

After distributing the preferences of supporters of Mr Rudd and Mr Swan, Mr Beazley is the preferred leader of the ALP for 49.5% of electors, with 29% preferring Mr Latham and 21.5% unable to say who they preferred.

Supporters of the ALP were most likely to choose Mr Beazley (59% cf Mr Latham 28.5%), as were L-NP supporters (Mr Beazley 48.5%, Mr Latham 26%). However, Other Party supporters were evenly divided, with 39% preferring each of Mr Beazley and Mr Latham.

More men (57%) than women (42%) preferred Mr Beazley as the Labor leader for the next Federal election while Mr Latham was preferred by about the same proportion of men (29.5%) and women (29%). A higher proportion of women (29%) than men (13.5%) were unable to give a preference.

Table 1. If you were a Labor Party voter, and were helping choose the Labor leader for the next Federal election, who would you prefer?

 

Analysis by Federal Voting Intention

 

Total

L-NP

ALP


Other

 

%

%

%

%

Beazley

49.5

48.5

59

39

Latham

29

26

28.5

39

Can’t say

21.5

25.5

12.5

22

Total

100

100

100

100


Analysis by Gender and Age

 

Total

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Beazley

49.5

57

42

62

43

50

48.5

Latham

29

29.5

29

20.5

31

28.5

31

Can’t say

21.5

13.5

29

17.5

26

21.5

20.5

Total

100

100

100

100

100

100

100

 

2. PREFERRED PRIME MINISTER

Electors were asked: "Thinking of both Mr Howard and [Mr Beazley/ Mr Latham]. In your opinion, who would make the better Prime Minister - Mr Howard or [Mr Beazley/ Mr Latham]?"

Mr Howard is the preferred Prime Minister against both Mr Beazley and Mr Latham, with 56.5% of electors preferring Mr Howard to Mr Beazley (37%), and 61.5% of electors preferring Mr Howard to Mr Latham (25%).

Not surprisingly, L-NP supporters overwhelmingly preferred Mr Howard to both ALP leadership contenders - 87.5% of L-NP supporters prefer Mr Howard to Mr Beazley (10%), with 88.5% preferring Mr Howard to Mr Latham (5.5%).

ALP supporters preferred Mr Beazley (66.5%) as Prime Minister rather than Mr Howard (30%), while 45.5% of ALP supporters would prefer Mr Latham as Prime Minister to Mr Howard (40.5%).

Similarly, amongst minor party supporters there was a stronger preference for Mr Beazley (52%) as Prime Minister (compared with Mr Howard 33%) than Mr Latham (39%) (compared with Mr Howard 36.5%).

 

Analysis by Federal Voting Intention

 

Total

L-NP

ALP


Other

 

%

%

%

%

Howard

56.5

87.5

30

33

Beazley

37

10

66.5

52

Can't say 6.5 2.5 3.5 15
Total 100 100 100 100
Howard 61.5 88.5 40.5 36.5
Latham 25 5.5 45.5 39

Can’t say

13.5

6

14

24.5

Total

100

100

100

100

 

Given the option of Mr Howard vs Mr Beazley as Prime Minster, there was little difference between the genders. There was a stronger preference for Mr Howard over Mr Beazley amongst 25-34 year olds (Howard 63.5%, Beazley 26%) and those aged 50 years or over (Howard 61%, Beazley 33%). Those aged 18-24 years also preferred Mr Howard (56%) as Prime Minister to Mr Beazley (26%). However amongst the 35-49 year old age group slightly more preferred Mr Beazley (49%) to Mr Howard (46.5%).

Given the option of Mr Howard vs Mr Latham as Prime Minister, more men (67.5%) than women (55.5%) preferred Mr Howard, with the same proportion (25%) preferring Mr Latham. More women (19.5%) than men (7.5%) were unable to state a preference between the two. There was a decided preference for Mr Howard over Mr Latham in all age groups, with the least difference amongst 35-49 year olds, of whom 53% preferred Mr Howard and 29.5% preferred Mr Latham.


Analysis by Gender and Age

 

Total

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Howard 

56.5

57.5

56

56

63.5

46.5

61

Beazley 

37

39

35

38

26

49

33

Can't say 6.5 3.5 9 6 10.5 4.5 6
Total 100 100 100 100 100 100 100
Howard 61.5 67.5 55.5 67.5 61 53 65.5
Latham 25 25 25 23.5 22 29.5 23.5

Can’t say

13.5

7.5

19.5

9

17

17.5

11

Total

100

100

100

100

100

100

100

 

3. APPROVAL OF MR HOWARD

Electors were also asked: "Do you APPROVE or DISAPPROVE of the way Mr Howard is handling his job as Prime Minister?"

Most electors (59%) approve of the way Mr Howard is handling his job as Prime Minister. However, this is down 6% since early June, when he announced his intention to continue as L-NP Leader. In November, 33.5% (up 4.5%) disapproved of the way Mr Howard is handling his job and and 7.5% (up 1.5%) were undecided.

 

Not surprisingly, L-NP supporters showed the greatest approval for Mr Howard (90%, down 1% since June). Only 35.5% (down 9.5%) of ALP supporters and 26.5% of minor party supporters approve of the way Mr Howard is handling his job.


 

Analysis by Federal Voting Intention

 

Total

L-NP

ALP


Other

 

%

%

%

%

Approve

59

90

35.5

26.5

Disapprove

33.5

5

56.5

63

Can’t say

7.5

5

8

10.5

Total

100

100

100

100

Men (63%) were more likely to approve of Mr Howard than women (56%). Most 18-24 year olds (61%), 25-34 year olds (71%) and those aged 50 or over (60%) approved of the way Mr Howard is handling his job. Amongst 35-49 year olds, 49% approved of Mr Howard and 41% disapproved.

Analysis by Gender and Age

 

Total

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Approve

59

63

56

61

71

49

60.5

Disapprove

33.5

32

34.5

30

25

41

32.5

Can’t say

7.5

5

9.5

9

4

10

7

Total

100

100

100

100

100

100

100


This latest Morgan Poll was conducted by telephone on November 28/29 2003, with an Australia-wide cross-section of 536 electors.

Details of the Morgan Poll are published in the monthly magazine The New Investor, www.thenewinvestor.com.au

For further information:

Rosie Goldup Office: (03) 9224 5157 Mobile: 0407 294 952


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