Consumer Confidence High in October - Highest October Result Since 1976
| Article No. 348 -
October 15, 2004 |
A week before the Federal election, the Roy Morgan Consumer Confidence Rating for October was up 2.9 points to 128.9 points - the highest October result since first surveyed by Roy Morgan Research in 1976 and 22.8 points higher than the October average of 106.1.
The recent Consumer Confidence results were measured during the intense last weeks of a long election campaign, and after both the major parties’ campaign launches that saw the Liberal Party pledge $6 billion in election promises.
More Australians are saying now is a good time to buy major household items, such as electrical appliances or furniture, (58%, up 5% since September), which indicates good buying conditions in the lead-up to the retail high-season of Christmas. Thirteen percent (down 1%) said now is a bad time to buy major household items.
Australians’ were positive about the country’s economic future. The proportion of people expecting Australia to experience good economic conditions over the next five years was 37% (up 4%) in October, with 15% (up 2%) expecting bad economic times over the same period. Australians expecting good economic times over the coming year was 45% (up 6%) with 14% (down 2%) expecting bad times.
Australians were slightly less positive about their own financial situation and prospects. Thirty five per cent (down 3%) of Australians say their personal financial situation is better now than it was last year, with 25% (up 2%) saying they are now worse off. Looking ahead 46% (unchanged) of Australians expect to be better off financially this time next year, while 11% (down 2%) expect to be worse off.
Further information:
Gary Morgan : Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242
Michele Levine : Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066

|
Monthly Roy Morgan Consumer Confidence Rating Figures |
|
Year |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
Yearly Average |
|
1973 |
|
|
119.2 |
|
|
117.0 |
|
|
108.4 |
|
|
103.8 |
112.1 |
|
1974 |
|
|
103.2 |
|
|
95.6 |
|
|
90.6 |
|
|
92.2 |
95.4 |
|
1975 |
|
|
114.0 |
|
|
104.2 |
|
|
100.8 |
|
|
103.0 |
105.5 |
|
1976 |
113.6 |
|
107.0 |
110.2 |
|
107.0 |
105.6 |
|
108.0 |
108.8 |
101.2 |
|
107.7 |
|
1977 |
104.2 |
|
98.6 |
101.6 |
|
103.8 |
99.4 |
|
105.0 |
104.4 |
109.4 |
|
103.3 |
|
1978 |
119.2 |
|
114.8 |
110.8 |
|
109.6 |
101.6 |
|
91.2 |
104.4 |
103.6 |
|
106.9 |
|
1979 |
110.2 |
|
106.2 |
109.4 |
|
92.6 |
90.2 |
|
99.4 |
97.6 |
98.8 |
|
100.6 |
|
1980 |
98.8 |
|
100.8 |
97.4 |
|
101.6 |
98.2 |
|
104.4 |
109.8 |
106.4 |
|
102.2 |
|
1981 |
113.4 |
|
111.8 |
101.8 |
|
100.8 |
95.0 |
|
92.4 |
98.2 |
98.0 |
|
101.4 |
|
1982 |
92.4 |
|
91.8 |
93.6 |
|
92.2 |
80.4 |
|
84.6 |
81.2 |
75.2 |
|
86.4 |
|
1983 |
87.8 |
|
97.4 |
96.0 |
|
95.4 |
98.2 |
|
100.6 |
106.4 |
113.2 |
|
99.4 |
|
1984 |
124.6 |
|
120.8 |
120.8 |
|
115.6 |
116.6 |
|
118.2 |
117.8 |
114.6 |
|
118.6 |
|
1985 |
114.8 |
|
110.2 |
99.4 |
|
98.0 |
100.8 |
|
106.8 |
107.8 |
94.8 |
|
104.1 |
|
1986 |
105.4 |
|
103.8 |
94.6 |
94.8 |
91.6 |
79.8 |
79.8 |
78.8 |
89.8 |
85.6 |
88.8 |
90.3 |
|
1987 |
90.4 |
88.0 |
86.8 |
90.8 |
91.8 |
93.4 |
98.6 |
96.4 |
94.8 |
104.0 |
87.2 |
93.0 |
92.9 |
|
1988 |
100.4 |
98.8 |
103.6 |
106.2 |
104.0 |
104.0 |
107.6 |
108.2 |
112.4 |
108.8 |
104.2 |
105.8 |
105.3 |
|
1989 |
105.0 |
94.6 |
88.4 |
88.4 |
87.4 |
72.8 |
73.0 |
78.8 |
82.0 |
79.0 |
81.0 |
80.0 |
84.2 |
|
1990 |
101.6 |
95.6 |
83.4 |
88.3 |
84.7 |
83.1 |
79.6 |
83.9 |
75.6 |
71.4 |
73.1 |
71.3 |
82.6 |
|
1991 |
78.5 |
85.4 |
85.0 |
87.2 |
87.7 |
88.6 |
98.1 |
95.2 |
93.3 |
95.8 |
91.1 |
83.0 |
89.1 |
|
1992 |
93.6 |
95.9 |
96.2 |
105.4 |
101.6 |
97.7 |
95.4 |
96.9 |
96.8 |
101.2 |
93.6 |
92.9 |
97.3 |
|
1993 |
100.8 |
100.4 |
105.9 |
102.3 |
102.2 |
96.2 |
96.6 |
100.8 |
90.2 |
103.5 |
111.9 |
108.5 |
101.6 |
|
1994 |
120.5 |
127.5 |
125.7 |
127.7 |
125.2 |
128.0 |
127.6 |
123.8 |
123.6 |
124.6 |
118.1 |
118.0 |
124.2 |
|
1995 |
112.3 |
112.4 |
113.9 |
114.7 |
112.0 |
112.4 |
110.2 |
115.5 |
111.7 |
116.2 |
114.3 |
111.9 |
113.1 |
|
1996 |
116.7 |
119.1 |
123.7 |
121.5 |
118.8 |
117.8 |
112.3 |
114.4 |
113.2 |
111.3 |
113.4 |
113.2 |
116.3 |
|
1997 |
119.2 |
115.1 |
116.2 |
112.5 |
114.2 |
115.5 |
110.7 |
111.7 |
112.4 |
112.8 |
111.6 |
110.6 |
113.5 |
|
1998 |
117.8 |
116.0 |
114.9 |
110.2 |
114.4 |
109.8 |
107.6 |
111.1 |
111.0 |
113.9 |
114.2 |
114.7 |
112.8 |
|
1999 |
122.1 |
121.8 |
122.5 |
119.6 |
122.5 |
122.2 |
118.2 |
122.8 |
122.3 |
119.6 |
122.8 |
122.2 |
121.6 |
|
2000 |
122.3 |
119.9 |
112.9 |
116.6 |
112.0 |
108.7 |
114.8 |
119.1 |
115.8 |
115.6 |
110.3 |
112.3 |
115.0 |
|
2001 |
119.9 |
109.5 |
106.2 |
103.6 |
107.4 |
108.6 |
115.3 |
116.4 |
120.9* |
106.8 |
109.4 |
113.3 |
111.4 |
|
2002 |
124.8 |
123.0 |
122.3 |
123.2 |
124.0 |
116.4 |
123.4 |
119.9 |
122.1 |
117.2 |
114.0 |
109.6 |
120.0 |
|
2003 |
122.5 |
113.4 |
109.9 |
120.8 |
127.0 |
122.4 |
123.2 |
122.4 |
123.2 |
121.2 |
124.2 |
120.4 |
120.9 |
| 2004 |
126.0 |
126.8 |
130.4 |
124.4 |
125.0 |
125.6 |
128.9 |
127.6 |
126 |
128.9 |
|
|
127 |
|
|
|
Monthly Average |
109.6 |
109.1 |
107.7 |
106.9 |
108.2 |
104.6 |
103.7 |
107.6 |
104.3 |
106.1 |
103.4 |
102.9 |
106.2 |
* The Roy Morgan Consumer Confidence Rating for September 15/16, 2001, conducted by telephone, was 102.3. |
Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows: |
|
2003 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Interviews |
|
|
|
|
|
1167 |
971 |
1087 |
964 |
1116 |
|
|
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
better off |
|
|
|
|
|
32 |
30 |
32 |
35 |
31 |
|
|
|
|
worse off |
|
|
|
|
|
26 |
33 |
28 |
24 |
31 |
|
|
|
QUESTION 1 difference |
|
|
|
|
|
6 |
-3 |
4 |
11 |
0 |
|
|
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
|
|
better off |
|
|
|
|
|
41 |
40 |
42 |
41 |
40 |
|
|
|
|
worse off |
|
|
|
|
|
14 |
15 |
16 |
14 |
18 |
|
|
|
QUESTION 2 difference |
|
|
|
|
|
27 |
25 |
26 |
27 |
22 |
|
|
|
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we?ll have good times financially, bad times or some good and some bad? |
|
|
good times |
|
|
|
|
|
37 |
44 |
42 |
40 |
45 |
|
|
|
|
bad times |
|
|
|
|
|
20 |
20 |
22 |
19 |
21 |
|
|
|
QUESTION 3 difference |
|
|
|
|
|
17 |
24 |
20 |
21 |
24 |
|
|
|
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we?ll have continuous good times during the next 5 years of so> or we?ll have bad times> or some good and some bad? |
|
|
good times |
|
|
|
|
|
33 |
38 |
33 |
34 |
34 |
|
|
|
|
bad times |
|
|
|
|
|
16 |
16 |
18 |
17 |
21 |
|
|
|
QUESTION 4 difference |
|
|
|
|
|
17 |
22 |
15 |
17 |
13 |
|
|
|
Q5 Generally, do you think now is a good time> or a bad time> for people to buy major household times? |
|
|
good time to buy |
|
|
|
|
|
56 |
59 |
59 |
53 |
59 |
|
|
|
|
bad time to buy |
|
|
|
|
|
11 |
11 |
12 |
13 |
12 |
|
|
|
QUESTION 5 difference |
|
|
|
|
|
45 |
48 |
47 |
40 |
47 |
|
|
|
|
|
Roy Morgan Consumer Confidence Rating |
|
|
|
|
|
122.4 |
123.2 |
122.4 |
123.2 |
121.2 |
|
|
|
|
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.
|
Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows: |
|
2004 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Interviews |
|
1142 |
1038 |
1231 |
1160 |
1092 |
1246 |
1157 |
967 |
1187 |
|
|
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
better off |
|
33 |
34 |
33 |
33 |
35 |
36 |
35 |
38 |
35 |
|
|
|
|
worse off |
|
29 |
25 |
26 |
27 |
26 |
23 |
27 |
23 |
25 |
|
|
|
QUESTION 1 difference |
|
4 |
9 |
7 |
6 |
9 |
13 |
8 |
15 |
10 |
|
|
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
|
|
better off |
|
44 |
46 |
42 |
42 |
44 |
43 |
46 |
46 |
46 |
|
|
|
|
worse off |
|
14 |
10 |
13 |
16 |
12 |
13 |
12 |
13 |
11 |
|
|
|
QUESTION 2 difference |
|
30 |
36 |
29 |
26 |
32 |
30 |
34 |
33 |
35 |
|
|
|
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we?ll have good times financially, bad times or some good and some bad? |
|
|
good times |
|
47 |
48 |
43 |
43 |
41 |
44 |
43 |
39 |
45 |
|
|
|
|
bad times |
|
20 |
14 |
19 |
20 |
18 |
16 |
16 |
16 |
14 |
|
|
|
QUESTION 3 difference |
|
27 |
34 |
24 |
23 |
23 |
28 |
27 |
23 |
31 |
|
|
|
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we?ll have continuous good times during the next 5 years of so> or we?ll have bad times> or some good and some bad? |
|
|
good times |
|
41 |
39 |
35 |
35 |
35 |
37 |
37 |
33 |
37 |
|
|
|
|
bad times |
|
17 |
13 |
18 |
15 |
14 |
15 |
15 |
13 |
15 |
|
|
|
QUESTION 4 difference |
|
24 |
26 |
17 |
20 |
21 |
22 |
11 |
20 |
22 |
|
|
|
Q5 Generally, do you think now is a good time> or a bad time> for people to buy major household times? |
|
|
good time to buy |
|
62 |
59 |
60 |
60 |
56 |
62 |
58 |
53 |
58 |
|
|
|
|
bad time to buy |
|
13 |
12 |
13 |
10 |
13 |
10 |
11 |
14 |
13 |
|
|
|
QUESTION 5 difference |
|
49 |
47 |
47 |
50 |
43 |
52 |
47 |
39 |
45 |
|
|
|
|
|
Roy Morgan Consumer Confidence Rating |
|
126.8 |
130.4 |
124.4 |
125.0 |
125.6 |
128.9 |
127.6 |
126 |
128.9 |
|
|
|
|
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions. |
|