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Consumer Confidence High in October - Highest October Result Since 1976

Article No. 348 - October 15, 2004

A week before the Federal election, the Roy Morgan Consumer Confidence Rating for October was up 2.9 points to 128.9 points - the highest October result since first surveyed by Roy Morgan Research in 1976 and 22.8 points higher than the October average of 106.1.

The recent Consumer Confidence results were measured during the intense last weeks of a long election campaign, and after both the major parties’ campaign launches that saw the Liberal Party pledge $6 billion in election promises.

More Australians are saying now is a good time to buy major household items, such as electrical appliances or furniture, (58%, up 5% since September), which indicates good buying conditions in the lead-up to the retail high-season of Christmas. Thirteen percent (down 1%) said now is a bad time to buy major household items.

Australians’ were positive about the country’s economic future. The proportion of people expecting Australia to experience good economic conditions over the next five years was 37% (up 4%) in October, with 15% (up 2%) expecting bad economic times over the same period. Australians expecting good economic times over the coming year was 45% (up 6%) with 14% (down 2%) expecting bad times.

Australians were slightly less positive about their own financial situation and prospects. Thirty five per cent (down 3%) of Australians say their personal financial situation is better now than it was last year, with 25% (up 2%) saying they are now worse off. Looking ahead 46% (unchanged) of Australians expect to be better off financially this time next year, while 11% (down 2%) expect to be worse off.

 

Further information:
Gary Morgan :   Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242
Michele Levine : Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066
 

 

Monthly Roy Morgan Consumer Confidence Rating Figures

Year

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Yearly
Average

1973

 

 

119.2

 

 

117.0

 

 

108.4

 

 

103.8

112.1

1974

 

 

103.2

 

 

95.6

 

 

90.6

 

 

92.2

95.4

1975

 

 

114.0

 

 

104.2

 

 

100.8

 

 

103.0

105.5

1976

113.6

 

107.0

110.2

 

107.0

105.6

 

108.0

108.8

101.2

 

107.7

1977

104.2

 

98.6

101.6

 

103.8

99.4

 

105.0

104.4

109.4

 

103.3

1978

119.2

 

114.8

110.8

 

109.6

101.6

 

91.2

104.4

103.6

 

106.9

1979

110.2

 

106.2

109.4

 

92.6

90.2

 

99.4

97.6

98.8

 

100.6

1980

98.8

 

100.8

97.4

 

101.6

98.2

 

104.4

109.8

106.4

 

102.2

1981

113.4

 

111.8

101.8

 

100.8

95.0

 

92.4

98.2

98.0

 

101.4

1982

92.4

 

91.8

93.6

 

92.2

80.4

 

84.6

81.2

75.2

 

86.4

1983

87.8

 

97.4

96.0

 

95.4

98.2

 

100.6

106.4

113.2

 

99.4

1984

124.6

 

120.8

120.8

 

115.6

116.6

 

118.2

117.8

114.6

 

118.6

1985

114.8

 

110.2

99.4

 

98.0

100.8

 

106.8

107.8

94.8

 

104.1

1986

105.4

 

103.8

94.6

94.8

91.6

79.8

79.8

78.8

89.8

85.6

88.8

90.3

1987

90.4

88.0

86.8

90.8

91.8

93.4

98.6

96.4

94.8

104.0

87.2

93.0

92.9

1988

100.4

98.8

103.6

106.2

104.0

104.0

107.6

108.2

112.4

108.8

104.2

105.8

105.3

1989

105.0

94.6

88.4

88.4

87.4

72.8

73.0

78.8

82.0

79.0

81.0

80.0

84.2

1990

101.6

95.6

83.4

88.3

84.7

83.1

79.6

83.9

75.6

71.4

73.1

71.3

82.6

1991

78.5

85.4

85.0

87.2

87.7

88.6

98.1

95.2

93.3

95.8

91.1

83.0

89.1

1992

93.6

95.9

96.2

105.4

101.6

97.7

95.4

96.9

96.8

101.2

93.6

92.9

97.3

1993

100.8

100.4

105.9

102.3

102.2

96.2

96.6

100.8

90.2

103.5

111.9

108.5

101.6

1994

120.5

127.5

125.7

127.7

125.2

128.0

127.6

123.8

123.6

124.6

118.1

118.0

124.2

1995

112.3

112.4

113.9

114.7

112.0

112.4

110.2

115.5

111.7

116.2

114.3

111.9

113.1

1996

116.7

119.1

123.7

121.5

118.8

117.8

112.3

114.4

113.2

111.3

113.4

113.2

116.3

1997

119.2

115.1

116.2

112.5

114.2

115.5

110.7

111.7

112.4

112.8

111.6

110.6

113.5

1998

117.8

116.0

114.9

110.2

114.4

109.8

107.6

111.1

111.0

113.9

114.2

114.7

112.8

1999

122.1

121.8

122.5

119.6

122.5

122.2

118.2

122.8

122.3

119.6

122.8

122.2

121.6

2000

122.3

119.9

112.9

116.6

112.0

108.7

114.8

119.1

115.8

115.6

110.3

112.3

115.0

2001

119.9

109.5

106.2

103.6

107.4

108.6

115.3

116.4

120.9*

106.8

109.4

113.3

111.4

2002

124.8

123.0

122.3

123.2

124.0

116.4

123.4

119.9

122.1

117.2

114.0

109.6

120.0

2003

122.5

113.4

109.9

120.8

127.0

122.4

123.2

122.4

123.2

121.2

124.2

120.4

120.9

2004 126.0 126.8 130.4 124.4 125.0 125.6 128.9 127.6 126 128.9     127

 

Monthly
Average

109.6

109.1

107.7

106.9

108.2

104.6

103.7

107.6

104.3

106.1

103.4

102.9

106.2

* The Roy Morgan Consumer Confidence Rating for September 15/16, 2001, conducted by telephone, was 102.3.

 

Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows:

2003

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Interviews

1003

1253

1160

1425

1336

1167

971

1087

964

1116

1097

1198

Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?

Over the past year

better off

35

34

33

36

34

32

30

32

35

31

34

34

 

worse off

25

28

32

28

28

26

33

28

24

31

28

25

QUESTION 1 difference

10

6

1

8

6

6

-3

4

11

0

6

9

Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?

 

better off

44

45

45

45

46

41

40

42

41

40

44

44

 

worse off

12

14

17

14

12

14

15

16

14

18

15

13

QUESTION 2 difference

32

31

28

31

34

27

25

26

27

22

29

31

Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we?ll
have good times financially, bad times or some good and some bad?

 

good times

33

24

25

33

42

37

44

42

40

45

42

41

 

bad times

25

37

41

27

18

20

20

22

19

21

19

21

QUESTION 3 difference

8

-13

-16

6

24

17

24

20

21

24

23

20

Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we?ll have continuous good times
during the next 5 years of so> or we?ll have bad times> or some good and some bad?

 

good times

31

28

30

37

40

33

38

33

34

34

36

32

 

bad times

16

22

24

16

12

16

16

18

17

21

17

17

QUESTION 4 difference

15

6

6

21

28

17

22

15

17

13

19

15

Q5 Generally, do you think now is a good time> or a bad time> for people to buy major household times?

 

good time to buy

60

52

49

52

54

56

59

59

53

59

58

47

 

bad time to buy

12

15

19

14

11

11

11

12

13

12

14

20

QUESTION 5 difference

48

37

30

38

43

45

48

47

40

47

44

27

 

Roy Morgan Consumer Confidence Rating

122.5

113.4

109.9

120.8

127.0

122.4

123.2

122.4

123.2

121.2

124.2

120.4

 

* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

 

Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows:

2004

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Interviews

983

1142

1038

1231

1160

1092

1246

1157

967

1187

 

 

Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?

Over the past year

better off

32

33

34

33

33

35

36

35

38

35

 

 

 

worse off

29

29

25

26

27

26

23

27

23

25

 

 

QUESTION 1 difference

3

4

9

7

6

9

13

8

15

10

 

 

Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?

 

better off

43

44

46

42

42

44

43

46

46

46

 

 

 

worse off

14

14

10

13

16

12

13

12

13

11

 

 

QUESTION 2 difference

29

30

36

29

26

32

30

34

33

35

 

 

Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we?ll
have good times financially, bad times or some good and some bad?

 

good times

45

47

48

43

43

41

44

43

39

45

 

 

 

bad times

18

20

14

19

20

18

16

16

16

14

 

 

QUESTION 3 difference

27

27

34

24

23

23

28

27

23

31

 

 

Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we?ll have continuous
good times during the next 5 years of so> or we?ll have bad times> or some good and some bad?

 

good times

35

41

39

35

35

35

37

37

33

37

 

 

 

bad times

14

17

13

18

15

14

15

15

13

15

 

 

QUESTION 4 difference

21

24

26

17

20

21

22

11

20

22

 

 

Q5 Generally, do you think now is a good time> or a bad time> for people to buy major household times?

 

good time to buy

63

62

59

60

60

56

62

58

53

58

 

 

 

bad time to buy

13

13

12

13

10

13

10

11

14

13

 

 

QUESTION 5 difference

50

49

47

47

50

43

52

47

39

45

 

 

 

Roy Morgan Consumer Confidence Rating

126.0

126.8

130.4

124.4

125.0

125.6

128.9

127.6

126

128.9

 

 

 

* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.


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