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Final Morgan Poll - ALP Ahead, Too Close to Call - Possible Hung Parliament

Finding No. 3795 - October 09, 2004

On election eve support for the ALP was 51%, on a two-party preferred basis, ahead of the L-NP (49%). When electors were surveyed and asked who they were going to vote for, primary support for the L-NP was 45.5%, while primary support for the ALP was 38.5%. Support for the Greens was 9.5%, Other Parties and Independent Candidates 4.5%, Australian Democrats 1%, and One Nation 1%.

If the Federal election had been held on election eve, the outcome on these figures would have been too close to call — dependent on marginal L-NP seats and with the serious possibility of a “hung” Parliament, according to the final telephone Morgan Poll taken October 7/8.

An analysis of the two-party preferred vote in marginal seats shows the ALP well ahead in the 11 most marginal ALP seats (ALP 61% cf L-NP 39%) and support in the 27 most marginal L-NP seats also favored the ALP (ALP 50.5% cf L-NP 49.5%).

On the important question of who the electorate thinks will win the Federal election on October 9, the L-NP is leading the ALP by 48%. Now 67% of electors think the L-NP will win the Federal election on October 9 while 19% think the ALP will win (14% can’t say). This is the highest ‘think will win’ recorded for the L-NP this year.

Gary Morgan says:

“On election eve, with most of the campaigning over, the electorate has settled on a two-party preferred position that puts the ALP ahead of the L-NP.

“The final result — who wins Government — will depend on how the critical individual marginal L-NP seats fall. “The ALP most marginal seats look solid for the ALP (ALP 61% cf L-NP 39%) although there is a chance that the Coalition will gain the Tasmanian seat of Bass.

“However, the L-NP marginals are not looking strong enough to ensure an L-NP majority (ALP 50.5% cf L-NP 49.5%).

“In such a close situation, preferences of the minor parties will be critical, as will the ‘point-of-vote’ material and skills and persuasion of those manning booths in marginal electorates.”

Preferences of the Greens (ALP — 94% cf L-NP — 6%), the Australian Democrats (ALP — 55.5% cf L-NP — 44.5%) and Other Parties and Independents (ALP — 53.5% cf L-NP — 46.5%) favored the Opposition, while supporters of One Nation (L-NP — 68% cf ALP — 32%) favored the Coalition.

While more people still believe Mr Howard (54%, down 3% since September 29/30) would make a better Prime Minister than Mr Latham (37%, up 3%), approval of the way Mr Howard is handling his job as Prime Minister dropped 3% to 53% since late September. Approval for the way Mr Latham is handling his job as Opposition Leader was up 3% to 58%.

This latest Morgan Poll on Federal Voting Intention was conducted by telephone on the evenings of October 7/8, 2004, with an Australia-wide cross-section of 1,311 electors. Electors were asked: “Thinking about the Federal election for the House of Representatives on October 9 (tomorrow) - which Party will receive your first preference?” Of all electors surveyed, 4% did not name a party.

 

2004 Election - Summary of Marginal Seats

      L-NP ALP
26 L-NP Marginal Seats Sample Size   % %
Election Nov 10, 2001*     52.5 47.5
Telephone Morgan Poll 341 Sept 29/30 51 49
Face-to-face Morgan Poll 387 Sept 25/26 & Oct 2/3
50
50
Telephone Morgan Poll 492 Oct 7/8 49.5 50.5
11 ALP Most Marginal Seats        
Election Nov 10, 2001*     47 53
Telephone Morgan Poll 150 Sept 29/30 50 50
Face-to-face Morgan Poll 159 Sept 25/26 & Oct 2/3 38 62
Telephone Morgan Poll 202 Oct 7/8 39 61

*Average of two-party percentage vote for each seat based on redistributed seats

 

For further information:

Gary Morgan:

Office (03) 9224 5213

Mobile 0411 129 094

Home (03) 9419 3242

Michele Levine:

Office (03) 9224 5215

Mobile 0411 129 093

Home (03) 9817 3066

THINK WILL WIN

Respondents were asked: "Regardless of who you'd like to win, who to you THINK will win the Federal election on October 9 (tomorrow)?"

Think Will Win
           L-NP
           ALP
     Can't Say
Election March 2, 1996 47.3 (8.6) 38.8 6.8
Election October 3, 1998 1 39.5 (5.3) 40.1 5.1
Election November 10, 2001 43 (5.6) 37.8 5.4
FACE-TO-FACE MORGAN POLL
October 2/3, 2004 55 32.5 12.5
TELEPHONE MORGAN POLL
October 7/8, 2004 67 19 14
Note: National Party results are in brackets
# Sample Sizes under 50 should be treated with caution

1 October 3, 1998 Federal election results have been updated to include results from the electorate of Newcastle supplementary election. The L-NP did not have a candidate contesting the electorate of Newcastle.

 

FEDERAL VOTING INTENTION SUMMARY - HOUSE OF REPS (%)

PRIMARY VOTE L-NP ALP Aust.
Dem. #
The
Greens
One
Nation #
Ind./
Others
Election March 2, 1996 47.3 (8.6) 38.8 6.8 1.7 N/A 5.4
Election October 3, 1998 1 39.5 (5.3) 40.1 5.1 2.1 8.5 4.7
Election November 10, 2001 43 (5.6) 37.8 5.4 4.4 4.3 5.1
FACE-TO-FACE MORGAN POLL
October 2/3, 2004 41.5 (4) 40.5 2 9 1 6
TELEPHONE MORGAN POLL
October 7/8, 2004 45.5 (5) 38.5 1 9.5 1 4.5
Note: National Party results are in brackets
# Sample Sizes under 50 should be treated with caution

1 October 3, 1998 Federal election results have been updated to include results from the electorate of Newcastle supplementary election. The L-NP did not have a candidate contesting the electorate of Newcastle.

TWO-PARTY PREFERRED VOTE
L-NP ALP
Election March 2, 1996 53.6 46.4
Election October 3, 1998 1 49 51
Election November 10, 2001 51 49
FACE-TO-FACE MORGAN POLL
October 2/3, 2004 48.5 51.5
TELEPHONE MORGAN POLL
October 7/8, 2004 49 51

NP “two-Party” estimate includes those who didn’t vote ALP or give their preference to the ALP. If the Newcastle two-Party preferred vote for the October 3, 1998 election is excluded the Australia-wide “two-Party” preferred vote is L-NP - 49.0% cf ALP - 51.0%.

 

TWO-PARTY PREFERENCES OF MINOR PARTIES (%)

  Face-to-face        Telephone
 

Sept 18/19

Sept 25/26 Oct 2/3
       Oct 7/8
MORGAN POLL

L-NP

ALP

L-NP
ALP
L-NP ALP   L-NP ALP
Australian Democrats # 22 78 31.5 68.5 43.5 56.5   44.5 55.5

The Greens

13 87 24 76 18.5 81.5   6 94
One Nation#
55 45 60 40 43.5 56.5   68 32

Independent/Other

30 70 61 39 58.5 41.5   46.5 53.5

#Sample sizes under 50 should be treated with caution.

 

APPROVAL OF LEADERS

Table 1. Thinking of Mr Howard and Mr Latham. In your opinion, who would make the better Prime Minister - Mr Howard or Mr Latham?

Analysis by Federal Voting Intention


Total June 2/3

Total June 30/ July 1

Total

Aug

4-8

Total

Aug

11/12

Total

Aug

18/19

Total Sept

1/2

Total

Sept

15/16

Total

Sept

22/23

Total

Sept

29/30

Total

Oct

7/8

L-NP

ALP

Aust
Dem.#

The
Greens#

Ind/
Other#

No
Answer#

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

Howard

50

55

58

50

49

51

49

53

57

54

94

18

42

10

67

35

Latham

38

34

34

40

40

38

42

36

34

37

3

72

28

76

25

15

Someone else

1

1

1

1

1

2

1

2

1

1

1

2

4

1

-

6

Can't say

11

10

7

9

10

9

8

9

8

8

2

8

26

13

8

44

Total

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

Table 2. Do you APPROVE or DISAPPROVE of the way Mr Howard is handling his job as Prime Minister?

Analysis by Federal Voting Intention


Total April 11/12 , 2003

Total June 2/3, 2004

Total June 30/ July 1 , 2004

Total

Aug

4-8,

2004

Total

Aug

11/12,

2004

Total

Aug

18/19,

2004

Total

Sept

1/2,

2004

Total

Sept

15/16,

2004

Total

Sept

22/23,

2004

Total

Sept

29/30,

2004

Total

Oct

7/8,

2004

L-NP

ALP

Aust
Dem.#

The
Greens#

Ind/
Other#

No
Answer#

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

Approve

65

48

55

58

47

47

50

51

54

56

53

90

20

43

15

60

35

Disapprove

28

45

38

34

44

47

43

43

38

38

40

5

72

45

83

29

48

Can't say

7

7

7

8

9

6

7

6

8

6

7

5

8

12

2

11

17

Total

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

Table 3. Do you APPROVE or DISAPPROVE of the way Mr Latham is handling his job as Leader of the Opposition?

Analysis by Federal Voting Intention


Total June 2/3

Total

June 30/ July 1

Total Aug

4-8

Total Aug

11/12

Total Aug

18/19

Total Sept

1/2

Total

Sept

15/16

Total

Sept

22/23

Total

Sept

29/30

Total

Oct

7/8

L-NP

ALP

Aust
Dem.#

The
Greens#

Ind/
Other#

No
Answer#

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

Approve

56

50

53

56

58

58

64

55

55

58

42

77

59

69

58

36

Disapprove

32

37

34

30

32

30

26

33

34

30

48

11

35

17

37

30

Can't say

12

13

13

14

10

12

10

12

11

12

10

12

6

14

5

34

Total

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

Morgan Poll sampling tolerance:

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample size

Percentage estimate

 

25-75%

10% or 90%

5% or 95%

1000

 ± 3

 ± 2

 ± 1½

# Sample Sizes under 50 should be treated with caution
Sample: 1,311 electors interviewed face-to-face on October 7/8, 2004

4% did not name a party.

View Federal Voting Intention Trend

 


Finding No. 3795 is taken from Computer Report No. 1995


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