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Howard's Approval and Image Soar a Month After Re-election

Finding No. 3804 - November 10, 2004

A month into the L-NP Government’s fourth term, Prime Minister John Howard’s approval and image ratings have soared. Now, 62% (up 8% since October 7/8) of electors believe Mr Howard would make a better Prime Minister than Opposition Leader Mark Latham (29%, down 8%), a special telephone Morgan Poll finds.

Approval of the way Mr Howard is handling his job as Prime Minister has risen to 59% (up 6%), while 34% disapprove (down 6%, 7% can’t say). Electors are largely divided on Mr Latham’s performance, with 47% (down 11%) approving of the way is handling his job as Opposition Leader, and 43% of electors disapproving (up 13%, 10% can’t say). This is Mr Latham’s lowest recorded approval rating as Opposition Leader. His highest approval rating was 64% in mid-September.

Nearly all L-NP supporters (96%) believed Mr Howard would make a better Prime Minister (Latham 2%), while less than two-thirds of ALP supporters said Mr Latham would make the better Prime Minister (Latham 62% cf Howard 28%).

Mr Howard’s approval rating is now only 6% below the high of 65% in mid-April 2003. In April 2003, only 28% of electors disapproved of Mr Howard’s job performance, compared to 34% saying they disapproved in the latest telephone poll.

These are the findings of a special telephone Morgan Poll conducted November 3/4, 2004, with an Australia-wide cross section of 517 electors.

For further information:

Gary Morgan: Mobile 0411 129 094 Michele Levine: Mobile 0411 129 093 Blayney Morgan: 0411 442 454

1. APPROVAL OF LEADERS

Table 1. Thinking of Mr Howard and Mr Latham. In your opinion, who would make the better Prime Minister - Mr Howard or Mr Latham?

												Analysis by Federal Voting Intention
	Total June 2/3	Total June 30/ July 1	Total Aug 4-8	Total Aug 11/12	Total Aug 18/19	Total Sept 1/2	Total Sept 15/16	Total Sept 22/23	Total Sept 29/30	Total Oct 7/8	Total Nov 3/4	L-NP	ALP	Aust Dem.#	The Greens#	Ind/ Other#	No Answer#
	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
Howard	50	55	58	50	49	51	49	53	57	54	62	96	28	52	33	40	29
Latham	38	34	34	40	40	38	42	36	34	37	29	2	62	23	51	28	8
Someone else	1	1	1	1	1	2	1	2	1	1	2	-	1	25	3	10	9
Can't say	11	10	7	9	10	9	8	9	8	8	7	2	9	-	13	22	54
Total	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100
# Sample sizes less than 50 should be treated with caution

Table 2. Do you APPROVE or DISAPPROVE of the way Mr Howard is handling his job as Prime Minister?

													Analysis by Federal Voting Intention
	Total April 11/12 , 2003	Total June 2/3, 2004	Total June 30/ July 1 , 2004	Total Aug 4-8, 2004	Total Aug 11/12, 2004	Total Aug 18/19, 2004	Total Sept 1/2, 2004	Total Sept 15/16, 2004	Total Sept 22/23, 2004	Total Sept 29/30, 2004	Total Oct 7/8, 2004	Total Nov 3/4, 2004	L-NP	ALP	Aust Dem.#	The Greens#	Ind/ Other#	No Answer#
	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
Approve	65	48	55	58	47	47	50	51	54	56	53	59	92	25	55	33	37	37
Disapprove	28	45	38	34	44	47	43	43	38	38	40	34	6	65	35	62	33	37
Can't say	7	7	7	8	9	6	7	6	8	6	7	7	2	10	10	5	30	26
Total	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100
# Sample sizes less than 50 should be treated with caution

Table 3. Do you APPROVE or DISAPPROVE of the way Mr Latham is handling his job as Leader of the Opposition?

												Analysis by Federal Voting Intention
	Total June 2/3	Total June 30/ July 1	Total Aug 4-8	Total Aug 11/12	Total Aug 18/19	Total Sept 1/2	Total Sept 15/16	Total Sept 22/23	Total Sept 29/30	Total Oct 7/8	Total Nov 3/4	L-NP	ALP	Aust Dem.#	The Greens#	Ind/ Other#	No Answer#
	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
Approve	56	50	53	56	58	58	64	55	55	58	47	32	66	66	54	47	28
Disapprove	32	37	34	30	32	30	26	33	34	30	43	61	24	24	31	34	34
Can't say	12	13	13	14	10	12	10	12	11	12	10	7	10	10	15	19	38
Total	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100
# Sample sizes less than 50 should be treated with caution