Australia: January Consumer Confidence up 7.7 to 133.2 - Highest Ever Result

Article No. 370 - January 21, 2005

The Roy Morgan Consumer Confidence Rating has risen 7.7 points to 133.2 points in January - the highest Consumer Confidence result since first surveyed by Roy Morgan Research in 1973. This result is 22.8 points higher than the January average of 110.4 and 7.2 points higher than a year ago.

While the Consumer Confidence result traditionally experiences a seasonal spike in January, the result has come off an above average base in 2004.

The rise is driven by attitudes towards the economic prospects of Australia as a whole and the sense that now is a good time to buy. The proportion of Australians expecting good economic times over the coming year rose 6% to 52% with 14% (down 2%) expecting bad times. Similarly, 41% (up 8%) in January expect Australia to experience good economic conditions over the next five years, with 14% (down 2%) expecting bad economic times over the same period.

Now, more Australians are saying now is a good time to buy major household items, such as electrical appliances or furniture, (61%, up 10% since December) — 2% lower than this time last year. Eleven percent (down 7%) said now is a bad time to buy major household items.

Australians’ attitude to their own financial situation and prospects remains stable. Thirty six percent (unchanged) say their personal financial situation is better now than it was last year, with 21% (down 2%) saying they are now worse off. Looking ahead 47% (up 1%) of Australians expect to be better off financially this time next year, while 11% (down 1%) expect to be worse off.

 

Further information:
Gary Morgan :   Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242
Michele Levine : Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066
 

 

Monthly Roy Morgan Consumer Confidence Rating Figures

Year

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Yearly
Average

1973

 

 

119.2

 

 

117.0

 

 

108.4

 

 

103.8

112.1

1974

 

 

103.2

 

 

95.6

 

 

90.6

 

 

92.2

95.4

1975

 

 

114.0

 

 

104.2

 

 

100.8

 

 

103.0

105.5

1976

113.6

 

107.0

110.2

 

107.0

105.6

 

108.0

108.8

101.2

 

107.7

1977

104.2

 

98.6

101.6

 

103.8

99.4

 

105.0

104.4

109.4

 

103.3

1978

119.2

 

114.8

110.8

 

109.6

101.6

 

91.2

104.4

103.6

 

106.9

1979

110.2

 

106.2

109.4

 

92.6

90.2

 

99.4

97.6

98.8

 

100.6

1980

98.8

 

100.8

97.4

 

101.6

98.2

 

104.4

109.8

106.4

 

102.2

1981

113.4

 

111.8

101.8

 

100.8

95.0

 

92.4

98.2

98.0

 

101.4

1982

92.4

 

91.8

93.6

 

92.2

80.4

 

84.6

81.2

75.2

 

86.4

1983

87.8

 

97.4

96.0

 

95.4

98.2

 

100.6

106.4

113.2

 

99.4

1984

124.6

 

120.8

120.8

 

115.6

116.6

 

118.2

117.8

114.6

 

118.6

1985

114.8

 

110.2

99.4

 

98.0

100.8

 

106.8

107.8

94.8

 

104.1

1986

105.4

 

103.8

94.6

94.8

91.6

79.8

79.8

78.8

89.8

85.6

88.8

90.3

1987

90.4

88.0

86.8

90.8

91.8

93.4

98.6

96.4

94.8

104.0

87.2

93.0

92.9

1988

100.4

98.8

103.6

106.2

104.0

104.0

107.6

108.2

112.4

108.8

104.2

105.8

105.3

1989

105.0

94.6

88.4

88.4

87.4

72.8

73.0

78.8

82.0

79.0

81.0

80.0

84.2

1990

101.6

95.6

83.4

88.3

84.7

83.1

79.6

83.9

75.6

71.4

73.1

71.3

82.6

1991

78.5

85.4

85.0

87.2

87.7

88.6

98.1

95.2

93.3

95.8

91.1

83.0

89.1

1992

93.6

95.9

96.2

105.4

101.6

97.7

95.4

96.9

96.8

101.2

93.6

92.9

97.3

1993

100.8

100.4

105.9

102.3

102.2

96.2

96.6

100.8

90.2

103.5

111.9

108.5

101.6

1994

120.5

127.5

125.7

127.7

125.2

128.0

127.6

123.8

123.6

124.6

118.1

118.0

124.2

1995

112.3

112.4

113.9

114.7

112.0

112.4

110.2

115.5

111.7

116.2

114.3

111.9

113.1

1996

116.7

119.1

123.7

121.5

118.8

117.8

112.3

114.4

113.2

111.3

113.4

113.2

116.3

1997

119.2

115.1

116.2

112.5

114.2

115.5

110.7

111.7

112.4

112.8

111.6

110.6

113.5

1998

117.8

116.0

114.9

110.2

114.4

109.8

107.6

111.1

111.0

113.9

114.2

114.7

112.8

1999

122.1

121.8

122.5

119.6

122.5

122.2

118.2

122.8

122.3

119.6

122.8

122.2

121.6

2000

122.3

119.9

112.9

116.6

112.0

108.7

114.8

119.1

115.8

115.6

110.3

112.3

115.0

2001

119.9

109.5

106.2

103.6

107.4

108.6

115.3

116.4

120.9*

106.8

109.4

113.3

111.4

2002

124.8

123.0

122.3

123.2

124.0

116.4

123.4

119.9

122.1

117.2

114.0

109.6

120.0

2003

122.5

113.4

109.9

120.8

127.0

122.4

123.2

122.4

123.2

121.2

124.2

120.4

120.9

2004 126.0 126.8 130.4 124.4 125.0 125.6 128.9 127.6 126 128.9 124.8 125.5 126.7
2005 133.2                       133.2

 

Monthly
Average

110.4

109.1

107.7

106.9

108.2

104.6

103.7

107.6

104.3

106.1

104.1

104.0

106.5

* The Roy Morgan Consumer Confidence Rating for September 15/16, 2001, conducted by telephone, was 102.3.

 

Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows:

2004

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Interviews

983

1142

1038

1231

1160

1092

1246

1157

967

1187

1110

1120

Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?

Over the past year

better off

32

33

34

33

33

35

36

35

38

35

34

36

 

worse off

29

29

25

26

27

26

23

27

23

25

21

23

QUESTION 1 difference

3

4

9

7

6

9

13

8

15

10

13

13

Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?

 

better off

43

44

46

42

42

44

43

46

46

46

40

46

 

worse off

14

14

10

13

16

12

13

12

13

11

13

12

QUESTION 2 difference

29

30

36

29

26

32

30

34

33

35

27

34

Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we?ll
have good times financially, bad times or some good and some bad?

 

good times

45

47

48

43

43

41

44

43

39

45

45

46

 

bad times

18

20

14

19

20

18

16

16

16

14

16

16

QUESTION 3 difference

27

27

34

24

23

23

28

27

23

31

29

30

Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we?ll have continuous
good times during the next 5 years of so> or we?ll have bad times> or some good and some bad?

 

good times

35

41

39

35

35

35

37

37

33

37

34

33

 

bad times

14

17

13

18

15

14

15

15

13

15

19

16

QUESTION 4 difference

21

24

26

17

20

21

22

11

20

22

15

17

Q5 Generally, do you think now is a good time> or a bad time> for people to buy major household times?

 

good time to buy

63

62

59

60

60

56

62

58

53

58

53

51

 

bad time to buy

13

13

12

13

10

13

10

11

14

13

13

18

QUESTION 5 difference

50

49

47

47

50

43

52

47

39

45

40

33

 

Roy Morgan Consumer Confidence Rating

126.0

126.8

130.4

124.4

125.0

125.6

128.9

127.6

126

128.9

124.8

125.5

 

* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

 

Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows:

2005

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Interviews

1,141                      

Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?

Over the past year

better off

36                      

 

worse off

21                      

QUESTION 1 difference

15                      

Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?

 

better off

47                      

 

worse off

11                      

QUESTION 2 difference

36                      

Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we?ll
have good times financially, bad times or some good and some bad?

 

good times

52                      

 

bad times

14                      

QUESTION 3 difference

38                      

Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we?ll have continuous good times
during the next 5 years of so> or we?ll have bad times> or some good and some bad?

 

good times

41                      

 

bad times

14                      

QUESTION 4 difference

27                      

Q5 Generally, do you think now is a good time> or a bad time> for people to buy major household times?

 

good time to buy

61                      

 

bad time to buy

11                      

QUESTION 5 difference

50                      

 

Roy Morgan Consumer Confidence Rating

133.2                      

 

* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

 

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