[Roy Morgan Research] Morgan Poll

Almost seven-in-ten (68%) of Australia’s Opinion Leaders disagree with the proposed Industrial Relations reforms, a special Roy Morgan Survey of Opinion Leaders (covering 16 industries) shows .

Australia ’s Opinion Leaders are more likely to disagree with the proposed Industrial Relations reforms than the average Australian. A recent Morgan Poll* found that 55% of Australians aged over 14 disagree with the reforms, while 23% agree and 22% can’t say.

Although overall less than a third (32%) of Opinion Leaders agree with the proposed reforms, a majority of those Opinion Leaders working in the Agricultural (64%) and Manufacturing (55%) industries agree with the proposed changes. Those Opinion Leaders working in Construction were fairly evenly divided with 46% agreeing with the proposed Industrial Relations reforms and 54% disagreeing.

Large majorities of Opinion Leaders working in Education (87%), Health (83%) and Media/Communications (79%) disagree with the proposed reforms.

The majority (65%) of Opinion Leaders are also of the view that the proposed Industrial Relations reforms will be a bad thing for Australia , as are 49% of all Australians. Again, the majority of Opinion Leaders working in the Agricultural and Manufacturing industries defy this view, with 73% and 55% respectively thinking the proposed reforms will be a good thing for Australia .

About 1-in-5 Opinion Leaders working in Health (19%), Education (19%) or Media/Communications (21%) believe the proposed reforms will be a good thing for Australia .

The on-line Roy Morgan Opinion Leaders Poll was conducted October 13-18 with 1,439 Opinion Leaders Australia-wide. The telephone Morgan Poll was conducted on the evenings of October 12/13, 2005, with 662 respondents aged 14 and over Australia-wide.

The Opinion Leaders sample was drawn from the ‘top end’ of Roy Morgan Single Source - a well constructed Australia-wide sample of people of income $80,000+ or in the top occupational categories, and included booster samples from Henry Thornton Readers, Crikey! Readers, Australian Institute of International Affairs Members and Marcus Oldham Associates.

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Michele Levine : Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066

* Those who were not aware of the proposed Industrial Relations reforms (20%) were told some of the changes including probationary period extended from 3 to 6 months, able to cash in 2 weeks annual leave, abolition of unfair dismissal laws for employers with 100 employees or less, and then asked if they agreed or disagreed with the proposed Industrial Relations reforms. Their responses are included.

Respondents were asked: “Do you agree or disagree with the proposed Industrial Relations reforms?”

	Total All People Aged 14+	Opinion Leaders*
	October 12/13 2005	October 13-18 2005
	%	%
Agree	23	32
Disagree	55	68
Can’t say	22	-
Total	100	100

Opinion Leaders*	Agree	Disagree	Total
	%	%	%
Total Opinion Leaders	32	68	100
Industries of Opinion Leaders
Agriculture	64	36	100
Manufacturing	55	45	100
Construction	46	54	100
Wholesale	43	57	100
Transport & Storage	43	57	100
Electricity, Gas & Water	42	58	100
Property	42	58	100
Business services	39	61	100
Finance/Insurance	37	63	100
Retail	35	65	100
Mining	33	67	100
Telecommunications	28	72	100
Public administration & Defence	27	73	100
Media/Communications	18	82	100
Health/Other Community services	17	83	100
Education	13	87	100
Other Industry	31	69	100

* The Opinion Leaders sample was drawn from the ‘top end’ of Roy Morgan Single Source - a well constructed Australia-wide sample of people of income $80,000+ or in the top occupational categories, and included booster samples from Henry Thornton Readers, Crikey! Readers, Australian Institute of International Affairs Members and Marcus Oldham Associates.

Respondents were then asked: “ Overall, do you think the proposed Industrial Relations reforms would be a good thing or a bad thing for Australia ?”

	Total All People Aged 14+	Opinion Leaders*
	October 12/13 2005	October 13-18 2005
	%	%
Good	29	35
Bad	49	65
Can’t say	22	-
Total	100	100

Opinion Leaders*	Good	Bad	Total
	%	%	%
Total Opinion Leaders	35	65	100
Industries of Opinion Leaders
Agriculture	73	27	100
Manufacturing	55	45	100
Transport & Storage	49	51	100
Electricity, Gas & Water	46	54	100
Construction	46	54	100
Finance/Insurance	44	56	100
Wholesale	43	57	100
Business services	42	58	100
Property	39	61	100
Mining	37	63	100
Retail	35	65	100
Telecommunications	33	67	100
Public administration & Defence	29	71	100
Media/Communications	21	79	100
Education	19	81	100
Health/Other Community services	19	81	100
Other Industry	33	67	100

The Morgan Poll is conducted by the ONLY Australian member of the Gallup International Association.

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