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More than 10 million Australians (63% of Australians aged 14 and over) watched the Melbourne Cup live on television last Tuesday, and more than 11 million Australians (69%) watched a replay of the race. More than 14 million Australians (85%) watched the Melbourne Cup on television live or replayed.

More women (66%) tuned in to watch the race live on television than men (58%). With the exception of Australians under 18 (53%), as Australians get older their likelihood of watching the Cup on television increases: 51% of Australians aged 18-24 watched the race increasing progressively to 74% of those aged 65 and over. These are the main findings of a special Morgan Poll on the Melbourne Cup

Australians in metropolitan areas (67%) were more likely to watch the Cup on television than those in the country (55%), Tasmanians (44%) were least likely of all Australians to watch the race. The television audience for the race was highest in Melbourne (70% - 2.1 million), followed by Sydney (69% - 2.4 million).

Almost seven-in-ten Australians (69%) watched a replay of the race on television whereas less than half (44% - more than 7 million) read about the race in a newspaper.

Of those watching a replay of the Melbourne Cup on television 34% of them hadn’t seen it live. Of those who read about the Cup in a newspaper only 25% of them hadn’t seen it live.

Including those who watched or read about the Melbourne Cup after it had been run almost 15 million (89%) Australians either attended the Melbourne Cup, watched it live, watched a replay on television or read about it in a newspaper.

“ The Melbourne Cup is truly the race that stops the Nation ” Gary Morgan said today. “ With almost two-thirds of Australians watching the race live and seven-in-ten watching it replayed later — reaching in total more than 14 million Australians (85%) — the Melbourne Cup is a remarkable international event for Melbourne . ”

This special telephone Morgan Poll was conducted November 2/3, 2005 with an Australia-wide cross section of 653 men and women aged 14 and over.          

For further information:
Gary Morgan :      Office +61 3 9224 5213   Mobile +61 411 129 094   Home +61 3 9419 3242
Michele Levine :   Office +61 3 9224 5215   Mobile +61 411 129 093   Home +61 3 9817 3066

Watching the Melbourne Cup

Respondents were asked:

“ Thinking about the Melbourne Cup did you watch the Melbourne Cup live on TV or go to the races to see the Melbourne Cup live? ”

“ Did you see a replay of the Melbourne Cup on the news or another TV programme? ”

“ Did you read any coverage of the Melbourne Cup in a newspaper? ”

	All Australians	Gender		Age
		Men	Women	14-17	18-24	25-34	35-49	50-64	65+
	%	%	%	%	%	%	%	%	%
Watched the Melbourne Cup live on TV	63	59	66	53	51	57	62	72	74
Went to the Races to see the Melbourne Cup live	*	1	*	1	*	2	*	*	1
Did not watch live	37	40	34	46	49	41	38	30	25
Saw a replay on TV	69	70	68	71	57	62	65	76	83
Read about in a newspaper	44	46	43	36	38	32	51	48	49
Total saw coverage of Melbourne Cup	89	88	89	86	82	84	88	96	93

*Less than 1%

This special telephone Morgan Poll was conducted on the evenings of November 2/3, 2005, with 653 respondents aged 14 and over Australia-wide.     

© 2012 Roy Morgan Research. All Rights Reserved
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