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Almost 8.5 million Australians (51% of the population aged 14 and above) watched the Second Leg of Australia’s World Cup Qualifier against Uruguay last Wednesday evening, while just over 4 million Australians (24%) watched the First Leg in the early hours of the previous Sunday morning. In total, just over 9 million Australians (54%) watched some of either the First or Second Leg of the World Cup Qualifier, according to a special telephone Roy Morgan Survey.

Twenty-six percent of Australians (almost 4.4 million) watched the entire Second Leg, played in Sydney , including the 30 minutes of Extra Time and the dramatic Penalty Shootout. Viewing peaked in the Second Half with 6.4 million Australians (39%) watching, though this number fell to 5.6 million Australians (33%) who watched Extra Time. At the climax of the match, the Penalty Shootout, the audience grew to over 6.3 million Australians (37%).

Across capital cities, the highest viewing audience for the Second Leg was in Sydney where almost 2.3 million people watched, followed by just under 1.7 million people who watched the game in Melbourne . In Perth , 597,000 tuned in while 461,000 and 446,000 watched in Brisbane and Adelaide respectively.

Gary Morgan says:

“The ‘official TV ratings’, which suggest an average audience of 2.5 million mainland capital city viewers for last Wednesday’s World Cup Qualifier, Australia vs. Uruguay, clearly under represents the real size of the TV audience - with almost 8.5 million Australians watching at least some of the game and just under 4.4 million watching the whole game. Obviously the ‘official TV ratings’ did not take into account the large number of Australians who watched the Second Leg World Cup Qualifier at parties, pubs, social clubs, and in public spaces around the country. Though the audience is smaller than the 10 million people who watched the Melbourne Cup , it is a magnificent result for Football Federation Australia .”

The First Leg, played in Uruguay on the Sunday morning (November 13) prior to Wednesday night’s game, was watched in its entirety by nearly 2.2 million Australians (13%), while just under 3 million Australians (18%) watched the Second Half.

The audience for the First Leg was greatest in Sydney where over 1.1 million people woke early on the Sunday morning to watch the match while 620,000 in Melbourne , 275,000 in Perth , 200,000 in Adelaide and 175,000 in Brisbane also watched the first match.

Almost 5 million Australians (30%) watched only the Second Leg of the World Cup Qualifier compared to 540,000 Australians (3%) who watched only the First Leg. Twenty-one percent of Australians (nearly 3.5 million) watched some of both the First and Second Legs while 46% of Australians (almost 7.6 million) watched neither game.

This special telephone Roy Morgan Survey was conducted November 17/18, 2005 with an Australia-wide cross section of 640 people aged 14 and over.     

For further information:

Gary Morgan:   Office + 61 3 9224 5213   Mobile +61 411 129 094 Home + 61 3 9419 3242

Michele Levine :   Office + 61 3 9224 5215   Mobile +61 411 129 093 Home + 61 3 9817 3066

Australia vs. Uruguay World Cup Soccer Qualifier First Leg — Played in Uruguay

Respondents were first told: “Next about the Australia versus Uruguay World Cup Soccer Qualifying Matches played in Uruguay and Sydney.”

They were then asked: “Did you watch the first Australia versus Uruguay World Cup Soccer Qualifier played in Uruguay and televised on Sunday?”

Those respondents who watched the first match were then asked: “How much of the game did you watch — the first half, the second half or the whole game?”

The audience for the First Leg was greatest during the Second Half when 18% of Australians watched. A greater percentage of men than women (28% cf 20%) watched the Sunday morning game.

	All Australians 14+	Analysis by Sex and Age
	November 18-19, 2005	Men	Women	14-17	18-24	25-34	35-49	50+
	%	%	%	%	%	%	%	%
Whole game	13	15	11	8	12	12	16	12
First half	4	4	4	9	3	-	3	6
Second half	5	7	3	8	4	4	3	7
Can’t say	2	2	2	4	-	2	2	3
Total watched any of first game	24	28	20	29	19	18	24	28
Total didn’t watch first game	76	72	80	71	81	82	76	72
Total	100	100	100	100	100	100	100	100

Country residents were more likely than those living in Capital Cities to watch the First Leg (26% cf 23%). The highest audience was in New South Wales where 32% of people watched, while Queenslanders were the least likely to watch the game (14%)

	All Australians 14+	Analysis by Region & State
	November 18-19, 2005	Metro	Country	NSW	Vic	Qld	SA/NT	WA	Tas
	%	%	%	%	%	%	%	%	%
Whole game	13	14	11	19	10	7	11	12	9
First half	4	3	6	6	4	2	4	4	4
Second half	5	5	6	4	8	4	-	7	8
Can’t say	2	1	3	3	1	1	3	2	-
Total watched some of first game	24	23	26	32	23	14	18	25	21
Total didn’t watch first game	76	77	74	68	77	86	82	75	79
Total	100	100	100	100	100	100	100	100	100

Sydney provided the biggest audience for the First Leg with 31% of people watching the game whilst 23% of people in Perth and 21% of people in both Adelaide and Melbourne watching the game. Only 12% of people in Brisbane watched the First Leg of the World Cup Qualifier.

	All Australians 14+	Analysis by Capital City
	November 18-19, 2005	Sydney	Melbourne	Brisbane	Adelaide	Perth
	%	%	%	%	%	%
Whole game	13	22	9	7	15	14
First half	4	2	2	-	6	5
Second half	5	5	8	3	-	4
Can’t say	2	2	2	2	-	-
Total watched some of first game	24	31	21	12	21	23
Total didn’t watch first game	76	69	79	88	79	77
Total	100	100	100	100	100	100

Australia vs. Uruguay World Cup Soccer Qualifier Second Leg — Played in Sydney

Respondents who watched the second match — but not the whole game — were then asked: “Did you watch the first half, the second half, the extra time, the penalty shootout?”

Fifty-seven percent of men watched the Second Leg of Australia’s World Cup Qualifier against Uruguay compared to 45% of women. Men were also more likely than women to watch the whole game (34% cf 19%) however women were more likely than men to have seen only some of the game (26% cf 23%).

The audience for the Second Leg peaked in the Second Half when 47% of men and 31% of women were watching the game. Audience numbers fell during Extra Time (men — 43%, women — 25%) but increased for the Penalty Shootout (men — 45%, women — 30%).

	All Australians 14+	Analysis by Sex and Age
	November 18-19, 2005	Men	Women	14-17	18-24	25-34	35-49	50+
	%	%	%	%	%	%	%	%
Total watched whole game	26	34	19	17	26	22	27	29
Watched first half	6	6	6	10	5	3	7	6
Watched second half	13	13	12	8	9	14	12	14
Watched extra time	7	9	6	7	8	6	8	7
Watched penalty shootout	11	11	11	15	14	7	11	12
Can’t say how much watched	1	-	2	-	3	-	1	1
Total watched some of game*	25	23	26	26	23	19	25	28
Total watched game	51	57	45	43	49	41	52	57
Total didn’t watch second game	49	43	55	57	51	59	48	43
Total	100	100	100	100	100	100	100	100

* Respondents could say more than one period of the game

Whilst in Victoria , New South Wales and Tasmania the audience fell during Extra Time, in the states where the initial audience had been proportionally smaller (i.e. Queensland , South Australia/Northern Territory and Western Australia ) the percentage of people watching increased during Extra Time and rose again for the Penalty Shootout.

	All Australians 14+	Analysis by Region & State
	November 18-19, 2005	Metro	Country	NSW	Vic	Qld	SA/NT	WA	Tas
	%	%	%	%	%	%	%	%	%
Total watched whole game	26	26	26	33	24	18	26	25	18
Watched first half	6	6	6	8	5	3	6	4	17
Watched second half	13	14	11	14	17	8	8	9	25
Watched extra time	7	8	6	4	7	9	15	10	12
Watched penalty shootout	11	12	10	7	13	11	18	15	17
Can’t say how much watched	1	1	1	1	1	2	2	-	4
Total watched some of game*	25	28	21	27	28	18	25	22	37
Total watched game	51	54	47	60	52	36	51	47	55
Total didn’t watch second game	49	46	53	40	48	64	49	53	45
Total	100	100	100	100	100	100	100	100	100

* Respondents could say more than one period of the game

In contrast to the First Leg, people living in Capital Cities were more likely than those in Country areas to have watched the Second Leg (54% cf 47%). However New South Wales again provided the biggest viewing audience with 60% of the State (and 65% of those living in Sydney ) watching at least some of the game. A majority of people in Melbourne (55%) also watched the Second Leg, however only 31% of Brisbane residents watched the game.

	All Australians 14+	Analysis by Capital City
	November 18-19, 2005	Sydney	Melbourne	Brisbane	Adelaide	Perth
	%	%	%	%	%	%
Total watched whole game	26	35	25	13	23	23
Watched first half	6	10	5	2	3	5
Watched second half	13	14	19	6	9	11
Watched extra time	7	4	6	12	18	11
Watched penalty shootout	11	6	14	12	16	17
Can’t say how much watched	1	2	1	2	3	-
Total watched some of game*	25	30	30	18	24	26
Total watched game	51	65	55	31	47	49
Total didn’t watch second game	49	35	45	69	53	51
Total	100	100	100	100	100	100

* Respondents could say more than one period of the game

Australia vs. Uruguay World Cup Soccer Qualifier — Both Legs

Respondents were asked: “Did you watch the first Australia versus Uruguay World Cup Soccer Qualifier played in Uruguay and televised on Sunday?”

They were then asked: “Did you watch the second Australia versus Uruguay World Cup Soccer Qualifier played in Sydney and televised yesterday/on Wednesday?”

A quarter of Australian men watched at least some of both games compared to 17% of women. A majority of all age groups watched at least some of either game except for those aged 25-34, of whom 59% did not watch either game.

	All Australians 14+	Analysis by Sex and Age
	November 18-19, 2005	Men	Women	14-17	18-24	25-34	35-49	50+
	%	%	%	%	%	%	%	%
Watched both first game and second game	21	25	17	19	16	18	22	24
Watched first game only	3	3	4	10	3	-	2	5
Watched second game only	30	32	28	24	33	23	30	33
Didn’t watch either game	46	40	51	47	48	59	46	38
Total	100	100	100	100	100	100	100	100

Twenty-eight percent of people in New South Wales watched both the First and Second Legs of the World Cup Qualifier whilst in Queensland only 11% watched both games.

	All Australians 14+	Analysis by Region & State
	November 18-19, 2005	Metro	Country	NSW	Vic	Qld	SA/NT	WA	Tas
	%	%	%	%	%	%	%	%	%
Watched both first game and second game	21	21	20	28	21	11	16	20	21
Watched first game only	3	2	6	4	2	3	2	5	-
Watched second game only	30	32	26	32	31	24	35	27	34
Didn’t watch either game	46	45	48	36	46	62	47	48	45
Total	100	100	100	100	100	100	100	100	100

Thirty-one percent of Sydneysiders watched both legs of the World Cup Qualifier while 20% of people in Perth , 19% of Melbournians and 18% of people in Adelaide watched both games. Only 10% of Brisbane residents watched both Legs.

	All Australians 14+	Analysis by Capital Cities
	November 18-19, 2005	Sydney	Melbourne	Brisbane	Adelaide	Perth
	%	%	%	%	%	%
Watched both first game and second game	21	31	19	10	18	20
Watched first game only	3	1	2	2	3	2
Watched second game only	30	34	36	21	29	29
Didn’t watch either game	46	34	43	67	50	49
Total	100	100	100	100	100	100

The above tables show whether Australians watched the First and Second World Cup Qualifying Matches between Australia and Uruguay , analysed by Sex, Age, Region and State, and Capital Cities .

The complete analysis of results by demographics and regions is available on subscription.

The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.

No other public opinion poll taken in Australia or New Zealand has this qualification.

© 2010 Roy Morgan Research. All Rights Reserved
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