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Most Important Priorities for Leaders in 2007

According to Australians aged 14 and over, the most important priority for leaders of the world is ‘protecting the environment’ (22%, up 8% from November 2004), a special Roy Morgan telephone survey finds.

Close behind is the issue of ‘eliminating extreme poverty and hunger in the world’ (19%, up 2%), while the ‘war on terrorism’ and ‘closing the gap between rich and poor countries’ (both 9%) are seen as the next most important issues.

Predictably, Greens supporters are far and away the staunchest environmentalists, with 41% saying that protecting our environment should be our most important priority, followed by the ALP (24%) and the L-NP (22%).

In November 2004, the most important priority for Australians was seen to be the ‘war on terrorism’ (26%), but despite ongoing conflicts, particularly in Iraq and Afghanistan, now only 9% say it is the most important priority.

Younger Australians — those aged 14-17, 18-24 and 25-34 — are of the opinion that ‘eliminating extreme poverty and hunger in the world’ is a more important issue than ‘protecting the environment’ and those aged 14-17 cite the ‘war on terrorism’ as a more important priority for world leaders than ‘protecting the environment’ (15% cf. 12%).

In what could be seen as a blight on Governments and multinational organisations the world over, ‘restoring trust and honesty in Government, in business and in international institutions’ (6%) is seen as a more important priority than ‘overcoming AIDS and other serious health issues’ and ‘overcoming the drug problem and drug trafficking’ (both 4%).

Gary Morgan says:

“Increased media attention and issues such as the ongoing threat of global warming has consequently made ‘protecting the environment’ the most important priority for the leaders of the world in the eyes of the Australian public with 22% saying it should be the top priority.

“In December 2004, 26% of Australians said the ‘war on terrorism’ was the most important priority, however, now only 9% think of it as the number one issue.

“Eliminating extreme poverty and hunger remains a major issue (19%), as does ‘closing the gap between rich and poor countries (9%), ‘reducing wars and conflicts’ (8%) and ‘improving/maintaining human rights (7%).”

This special telephone Roy Morgan survey was conducted on the evenings of October 24/25/26, 2006, with an Australia-wide cross-section of 934 men and women aged 14 and over.

1. Most important priority for the leaders of the world

Respondents were then asked: “Which of these do you think should be the most important priority for the leaders of the world?”

	Total All People 14+		Analysis by Sex and Age
	Dec 2004	Oct 24/25/26	Men	Women	14-17	18-24	25-34	35-49	50-64	65+
	%	%	%	%	%	%	%	%	%	%
Protecting the environment	14	22	21	23	12	19	19	25	26	20
Eliminating extreme poverty and hunger in the world	17	19	19	19	27	20	21	16	19	17
Closing the gap between rich and poor countries	10	9	8	10	7	16	11	7	9	7
The War on Terrorism	26	9	9	8	15	2	8	10	9	8
Reducing wars and conflicts	13	8	9	8	10	10	9	11	4	9
Improving/maintaining human rights	3	7	6	7	3	9	11	6	4	5
Restoring trust and honesty in Government, in business and in international institutions	2	6	7	6	1	3	3	7	8	9
Encouraging economic growth and improving the global economy	2	6	6	5	6	7	4	8	6	3
Overcoming AIDS and other serious health issues	4	4	5	4	8	4	5	2	4	4
Overcoming the drug problem and drug trafficking	4	4	5	4	8	2	3	4	3	9
Promoting full equality for  women around the world	2	1	1	1	2	2	1	1	2	2
Integrating more social issues into the agenda	1	1	1	1	-	2	2	1	2	1
Reducing global organised crime	*	1	1	1	-	1	1	1	2	*
Can't Say	2	3	2	3	1	3	2	1	2	6
Total	100	100	100	100	100	100	100	100	100	100

* Less than 0.5%

	Total All People 14+		Analysis by Federal Voting Intention
	Dec 2004	Oct 24/25/26	L-NP	ALP	Greens	Other/Can’t say
	%	%	%	%	%	%
Protecting the environment	14	22	22	24	41	14
Eliminating extreme poverty and hunger in the world	17	19	18	17	20	14
Closing the gap between rich and poor countries	10	9	9	11	9	8
The War on Terrorism	26	9	10	9	-	8
Reducing wars and conflicts	13	8	7	9	2	7
Improving/maintaining human rights	3	7	6	7	8	11
Restoring trust and honesty in Government, in business and in international institutions	2	6	8	4	6	11
Encouraging economic growth and improving the global economy	2	6	8	6	3	2
Overcoming AIDS and other serious health issues	4	4	2	6	2	7
Overcoming the drug problem and drug trafficking	4	4	5	4	-	4
Promoting full equality for  women around the world	2	1	*	1	6	2
Integrating more social issues into the agenda	1	1	1	1	2	2
Reducing global organised crime	*	1	2	*	-	2
Can't Say	2	3	2	1	1	8
Total	100	100	100	100	100	100

* Less than 0.5%

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
1,000	±3.2	±2.7	±1.9	±1.4

For further information:
Gary Morgan: Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242
Michele Levine: Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066

The Morgan Poll is conducted by the ONLY Australian member of the Gallup International Association.
No Other public opinion poll taken in Australia has this qualification.

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