Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
| Finding No. 4182 -
June 27, 2007 |
Only 17% (down 1% since August 2004) of Australians aged 14 and over think the media is doing a “good” job “covering elections and controversial topics without bias”, 52% (unchanged) think the media is doing a “fair” job, 27% (down 1%) think the media is doing a “poor” job while 4% are undecided, a special Roy Morgan telephone survey on the image of the media finds.
In regards to “keeping Australians informed on subjects that Australians should know about”, now only 28% (down 5% since August 2004) said the media was doing a “good” job compared to 24% (up 2%) who think the media is doing a “poor job”.
Television remains the main source of international and domestic news and current affairs: 53.5% (down 2.5%) say TV is their main source for Australian news and current affairs, with that figure rising to 62.5% (down 3.5%) for international news and current affairs.
Newspapers remain the next popular medium, relied upon by 20.5% (down 1.5%) for Australian news and 13.5% (down 3.5%) for International news, and with Radio relied upon by 18% for Australian news and 11% for International news.
A growing number of Australians are relying upon the Internet as their main source of news and current affairs: 9.5% (up 6.5%) for Australian news and 13% (up 8%) for International news.
The Internet’s growing popularity becomes even more apparent when the results are analysed by age: 15% of 14-17 year olds, 11% of 18-24 year olds, 16% of 25-34 year olds and 11% of 35-49 year olds said the Internet was their main source of Australian news and current affairs. This compares to just 6.5% of those aged 50-64 and 1% of the 65+ age group.
This trend was similar with International news and current affairs: 18% of Australians aged 14-17 named the Internet as their main source of International news and current affairs, 23.5% of 18-24 year olds, 19% of 25-34 year olds. This compares to 7.5% of the 50-64 year olds and just 1% of those aged 65+.
Gary Morgan says:
“Since the last time Roy Morgan conducted this survey in August 2004, the image of the media has declined. Now 28% (down 5%) think the media is doing a ‘good’ job ‘keeping Australians informed on subjects that Australians should know about’, 24% (up 2%) think the media is doing a ‘poor’ job while 47% (up 4%) think the media is doing a fair job.
“Also, 17% (down 1%) think the media is doing a good job ‘covering elections and controversial topics without bias’, 27% (down 1%) think the media is doing a poor job while 52% (unchanged) think the media is doing a ‘fair’ job.
“Television is still the main source of information for both Australian (53.5%, down 2.5%) and international (62.5%, down 3.5%) news and current affairs, however, the Internet (Australian news: 9.5%, up 6.5%; International news: 13%, up 8%) has experienced a significant rise in popularity, while there has been a decline in newspapers and radio as a main source of Australian and international news.
“NineMSN is clearly the most relied upon website for both Australian (18%, up 7%) and international (14%, up 6%) news and current affairs.
“The ABC is the most relied upon television outlet for domestic (45%, up 5.5%) and international (36%, up 1.5%) news. For Australian news and current affairs, Channel 7 (35%, up 4.5%) has overtaken Channel 9 (32%, down 5.5%). Similarly, Channel 7 (18.5%, down 2.5%) is relied upon by more people than Channel 9 (18%, down 8.5%) as an international news and current affairs outlet.
“Unlike other major newspapers, the Herald-Sun has not declined in popularity with 15.5% (unchanged) of Australians saying they rely upon the paper for Australian news and current affairs and 13% (unchanged) for international news and current affairs. All other major newspapers experienced a marginal fall.”
Specific Sources of Australian News & Current Affairs
The ABC was mentioned by 45% (up 5.5%) as the TV channel specifically relied upon for Australian news and current affairs, followed by Channel 7 (35%, up 4.5%), Channel 9 (32%, down 5.5%), Channel 10 (19%, down 1%) and SBS (17%, up 1.5%).
The ABC (31%, up 3%) was also the most popular radio station for Australian news and current affairs, followed by Triple J (4.5%, down 0.5%), 3AW (4%, unchanged), and Triple M (3.5%, unchanged).
The Herald Sun was the most popular newspaper for Australian news and current affairs, mentioned by 15.5% (unchanged) of Australians, followed by the Sydney Morning Herald (13%, down 1%), the Daily Telegraph (10.5%, down 2%), and The Age (10%, down 0.5%).
The most relied upon Internet site for Australian news and current affairs is NineMSN (18%, up 7%) followed by the ABC’s online news outlet (6%, up 3.5%).
Specific Sources of International News & Current Affairs
The ABC (36%, up 1.5%) and SBS (32%, up 1.5%) are clearly the most relied upon TV stations for International news, with ABC Radio (28%, up 1%) clearly the most relied upon radio station.
The Herald Sun (13%, unchanged) was mentioned by Australians as the newspaper most relied upon for international news, followed by the Sydney Morning Herald (11.5%, down 2%), The Age (10%, down 0.5%), and The Australian (9.5%, down 2%).
NineMSN (14%, up 6%) is clearly the most relied upon website for international news and current affairs, with the ABC’s online news outlet (4.5%, up 2.5%) coming in second.
Time Magazine (3.5%, down 2%) and The Bulletin (2.5%, down 2%) were the magazines most relied upon for international news.
These are the main findings of an Australia-wide special Roy Morgan telephone survey conducted June 13/14, 2007, with 711 people aged 14 and over.
1. PERFORMANCE OF MEDIA
Respondents were told: “Thinking about the news and current affairs media in Australia, that is, newspapers, magazines, TV and radio shows which provide coverage, interpretation and opinion of news and current affairs. As I read a list of statements please tell me whether you think the media is doing a good, fair or poor job.”
Covering elections and controversial topics without bias
Respondents were then asked: “Firstly, covering elections and controversial topics without bias. Is the media doing a good, fair or poor job?”
Analysis by age shows that, although still low, Australians aged 14-17 were more complimentary of the media, with 24% saying the media is doing a good job at “covering elections and controversial topics without bias”. Thirty per cent of men say the media is doing a poor job at “covering elections and controversial topics without bias” compared to 25% of women.
| |
All People |
Analysis by Gender and Age |
| |
May 4/5, 1996* |
Aug 18/19,
2004 |
June 13/14, 2007 |
Men |
Women |
14-17 |
18-24 |
25-34 |
35-49 |
50-64 |
65+ |
| |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
Good |
22 |
18 |
17 |
19 |
16 |
24 |
11 |
21 |
20 |
18 |
9 |
|
Fair |
37 |
52 |
52 |
48 |
56 |
47 |
66 |
54 |
49 |
47 |
54 |
|
Poor |
37 |
28 |
27 |
30 |
25 |
24 |
18 |
23 |
27 |
32 |
36 |
|
Can’t say |
4 |
2 |
4 |
3 |
3 |
5 |
5 |
2 |
4 |
3 |
1 |
|
Total |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
Keeping Australians informed on subjects that Australians should know about
Respondents were then asked: “And keeping Australians informed on subjects that Australians should know about. Is the media doing a good, fair or poor job?”
| |
All People |
Analysis by Gender and Age |
| |
May 4/5, 1996 |
Aug 18/19,
2004 |
June 13/14, 2007 |
Men |
Women |
14-17 |
18-24 |
25-34 |
35-49 |
50-64 |
65+ |
| |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
Good |
37 |
33 |
28 |
28 |
28 |
39 |
30 |
26 |
29 |
27 |
20 |
|
Fair |
45 |
43 |
47 |
46 |
47 |
46 |
46 |
45 |
46 |
44 |
55 |
|
Poor |
17 |
22 |
24 |
26 |
22 |
12 |
23 |
29 |
22 |
25 |
24 |
|
Can’t say |
1 |
2 |
1 |
- |
3 |
3 |
1 |
- |
3 |
4 |
1 |
|
Total |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
2. MEDIA AS A SOURCE OF AUSTRALIAN NEWS & CURRENT AFFAIRS
“Which one media is your main source of information on Australian news and current affairs?”
|
|
All People |
Analysis by Gender and Age |
|
|
Aug 18/19,
2004 |
June 13/14,
2007 |
Men |
Women |
14-17 |
18-24 |
25-34 |
35-49 |
50-64 |
65+ |
|
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
TV |
56 |
53.5 |
47.5 |
59.5 |
54 |
57.5 |
48.5 |
56 |
53 |
52 |
|
Newspapers |
22 |
20.5 |
22.5 |
18 |
14 |
17.5 |
17.5 |
15.5 |
24 |
32 |
|
Radio |
18 |
16 |
17 |
15 |
17 |
11.5 |
18 |
17 |
16 |
15 |
|
The Internet |
3 |
9.5 |
12.5 |
6.5 |
15 |
11 |
16 |
11 |
6.5 |
1 |
|
Magazines |
1 |
0.5 |
0.5 |
1 |
- |
2.5 |
- |
0.5 |
0.5 |
- |
|
Total |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
“Which TV channels do you specifically rely on for Australian news and current affairs?”
|
|
All People |
Main Source of Australian News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
ABC |
39.5 |
45 |
40 |
50.5 |
51 |
49 |
|
Channel 7 |
30.5 |
35 |
42.5 |
26.5 |
28.5 |
22.5 |
|
Channel 9 |
37.5 |
32 |
40 |
20.5 |
26 |
18.5 |
|
Channel 10 |
20 |
19 |
22.5 |
13 |
15.5 |
17.5 |
|
SBS |
15.5 |
17 |
16 |
11.5 |
17.5 |
28.5 |
|
SKY |
3 |
5 |
5.5 |
2 |
5.5 |
7.5 |
|
WIN |
4.5 |
4.5 |
5 |
4 |
3.5 |
3.5 |
|
Prime |
2 |
2 |
2.5 |
1 |
3 |
- |
|
Foxtel |
2 |
2 |
2.5 |
2 |
- |
3.5 |
|
NBN |
1.5 |
2 |
2 |
1 |
3 |
- |
|
GWN |
1 |
1 |
1.5 |
1.5 |
0.5 |
- |
|
Southern Cross |
1 |
1 |
1.5 |
- |
1 |
1 |
|
Imparja |
0.5 |
- |
- |
- |
- |
- |
|
Capital |
0.5 |
0.5 |
0.5 |
- |
- |
- |
|
Other |
1 |
1.5 |
1.5 |
1 |
1.5 |
1 |
|
None/Can’t say |
4 |
6 |
2.5 |
9 |
10 |
10 |
|
Total Answers |
164* |
173.5* |
186* |
143.5* |
166.5* |
162.5* |
*Note: Some people named more than one TV channel.
“Which Radio stations do you specifically rely on for Australian news and current affairs?”
|
|
All People |
Main Source of Australian News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
ABC Radio |
28 |
31 |
24 |
46.5 |
36.5 |
32 |
|
Triple J |
5 |
4.5 |
3.5 |
7 |
5.5 |
5.5 |
|
3AW |
4 |
4 |
2 |
3 |
7.5 |
7 |
|
Triple M |
3.5 |
3.5 |
5 |
1 |
1 |
4 |
|
2GB |
2.5 |
3 |
1.5 |
11 |
2.5 |
- |
|
NOVA FM |
4 |
2.5 |
4 |
0.5 |
- |
2.5 |
|
2UE |
2.5 |
2.5 |
1 |
5.5 |
3 |
2.5 |
|
Fox FM |
2 |
1.5 |
2 |
1.5 |
- |
3.5 |
|
Today FM |
- |
1.5 |
1 |
2.5 |
0.5 |
3 |
|
Sea FM |
- |
1.5 |
2 |
0.5 |
0.5 |
1.5 |
|
Star FM |
- |
1 |
1 |
1 |
2.5 |
- |
|
Mix 94.5FM |
- |
1 |
1 |
2 |
- |
- |
|
Hot FM |
- |
0.5 |
1 |
- |
- |
1 |
|
Radio National |
2 |
- |
- |
- |
- |
- |
|
SA FM |
1.5 |
- |
- |
- |
- |
- |
|
B105 |
1 |
- |
- |
- |
- |
- |
|
2GO |
1 |
- |
- |
- |
- |
- |
|
Local Radio Station |
1 |
- |
- |
- |
- |
- |
|
Other |
30.5 |
25.5 |
26.5 |
33.5 |
18.5 |
19.5 |
|
None/Can’t say |
21 |
28.5 |
34.5 |
2.5 |
30.5 |
32 |
|
Total Answers |
109.5* |
112* |
110* |
118* |
108.5* |
114* |
*Note: Some people named more than one Radio station.
“Which Newspapers do you specifically rely on for Australian news and current affairs?”
|
|
All People |
Main Source of Australian News |
|
|
Aug 18/19, 2004 |
June 13/14,
2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
Herald Sun |
15.5 |
15.5 |
16 |
9 |
24.5 |
5.5 |
|
Sydney Morning Herald |
14 |
13 |
7.5 |
17 |
18.5 |
23.5 |
|
Daily Telegraph |
12.5 |
10.5 |
11.5 |
10 |
8.5 |
6.5 |
|
The Age |
10.5 |
10 |
6.5 |
4 |
19.5 |
22.5 |
|
The Australian |
11 |
9.5 |
4 |
11 |
21 |
15.5 |
|
Courier Mail |
8 |
8 |
9.5 |
4 |
7.5 |
10.5 |
|
The West Australian |
7.5 |
6 |
6 |
6 |
8 |
1.5 |
|
Adelaide Advertiser |
4.5 |
4 |
3 |
2.5 |
10 |
1 |
|
Sunday Mail |
4.5 |
2 |
3 |
- |
2 |
- |
|
Australian Financial Review |
2 |
2 |
1.5 |
2 |
3 |
3.5 |
|
Canberra Times |
1 |
1.5 |
0.5 |
1 |
5 |
1.5 |
|
Newcastle Herald |
1 |
1.5 |
1.5 |
1 |
2 |
- |
|
The Advocate |
- |
1.5 |
1 |
0.5 |
1.5 |
2 |
|
Sunday Times |
1 |
1 |
1.5 |
1.5 |
0.5 |
1 |
|
The Advertiser |
- |
1 |
0.5 |
- |
3 |
- |
|
Cairns Post |
- |
1 |
0.5 |
2 |
1 |
1 |
|
The Mercury |
1.5 |
0.5 |
1 |
- |
0.5 |
0.5 |
|
The Examiner |
1 |
0.5 |
1 |
- |
0.5 |
- |
|
Local paper (unspecified) |
- |
1.5 |
2 |
2 |
0.5 |
- |
|
Other |
10.5 |
13.5 |
16 |
13.5 |
10.5 |
5.5 |
|
None/Can’t say |
13.5 |
18 |
21.5 |
25 |
1.5 |
21.5 |
|
Total Answers |
119.5* |
122* |
115.5* |
112* |
149* |
123* |
*Note: Some people named more than one Newspaper.
“Which Magazines do you specifically rely on for Australian news and current affairs?”
|
|
All People |
Main Source of Australian News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
The Bulletin |
5 |
4.5 |
3.5 |
6 |
6 |
5.5 |
|
Woman’s Day |
2 |
2 |
2.5 |
1.5 |
1.5 |
1.5 |
|
Woman’s Weekly |
1.5 |
2 |
2.5 |
2.5 |
0.5 |
1.5 |
|
New Idea |
1.5 |
1.5 |
1.5 |
1.5 |
- |
3.5 |
|
Time |
2 |
1 |
1 |
- |
2 |
1.5 |
|
Who |
1 |
0.5 |
0.5 |
0.5 |
- |
- |
|
Other |
4.5 |
5.5 |
4.5 |
6.5 |
4.5 |
10 |
|
None/Can’t say |
86 |
85.5 |
87.5 |
83.5 |
86.5 |
81 |
|
Total Answers |
103.5* |
102.5* |
103.5* |
102* |
101* |
104.5* |
*Note: Some people named more than one Magazine.
“Which Internet Sites do you specifically rely on for Australian news and current affairs?”
|
|
All People |
Main Source of Australian News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
NineMSN |
11 |
18 |
21 |
10.5 |
11 |
31.5 |
|
ABC.net.au |
2.5 |
6 |
2.5 |
6.5 |
5 |
30.5 |
|
Sydney Morning Herald |
3.5 |
4 |
2 |
1 |
6 |
19.5 |
|
Yahoo.com.au |
1 |
3.5 |
3.5 |
- |
1 |
13.5 |
|
News Interactive |
2 |
2.5 |
0.5 |
2.5 |
2.5 |
15 |
|
The Age |
1 |
2.5 |
1 |
2.5 |
2 |
12 |
|
Via Google |
1 |
2.5 |
3 |
1 |
1.5 |
6 |
|
Fairfax Digital |
1 |
1.5 |
0.5 |
3 |
0.5 |
7.5 |
|
BigPond |
- |
1.5 |
1.5 |
1 |
0.5 |
1.5 |
|
The Australian |
- |
1 |
- |
0.5 |
1.5 |
4.5 |
|
Optus News |
- |
1 |
2 |
- |
- |
1.5 |
|
CNN |
0.5 |
- |
- |
- |
- |
- |
|
Other |
6.5 |
6 |
5 |
3 |
6 |
19 |
|
None/Can’t say |
75 |
60.5 |
64 |
70 |
69 |
6 |
|
Total Answers |
105* |
110.5* |
106.5* |
101.5* |
106.5* |
168* |
*Note: Some people named more than one Internet Site.
3. MEDIA AS A SOURCE OF INTERNATIONAL NEWS AND CURRENT AFFAIRS
“Which one media is your main source of information on International news and current affairs?”
|
|
All People |
Analysis by Gender and Age |
| |
Aug 18/19,
2004 |
June 13/14,
2007 |
Men |
Women |
14-17 |
18-24 |
25-34 |
35-49 |
50-64 |
65+ |
| |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
TV |
66 |
62.5 |
61 |
64 |
68.5 |
56 |
59.5 |
64.5 |
64 |
62.5 |
|
Newspapers |
17 |
13.5 |
14.5 |
13 |
10 |
9 |
13 |
11 |
16.5 |
19 |
|
The Internet |
5 |
13 |
14.5 |
11 |
18 |
23.5 |
19 |
14 |
7.5 |
1 |
|
Radio |
11 |
9 |
8 |
10 |
3.5 |
2 |
6.5 |
9 |
11 |
16.5 |
|
Magazines |
1 |
1 |
0.5 |
1.5 |
- |
5 |
- |
0.5 |
- |
1 |
|
None/Can’t Say |
- |
1 |
1.5 |
0.5 |
- |
4.5 |
2 |
1 |
1 |
- |
|
Total |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
“Which TV channels do you specifically rely on for International news and current affairs?”
|
|
All People |
Main Source of International News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
ABC |
34.5 |
36 |
35.5 |
55 |
37 |
27.5 |
|
SBS |
30.5 |
32 |
31 |
33.5 |
28.5 |
39.5 |
|
Channel 7 |
21 |
18.5 |
21 |
20 |
16.5 |
7.5 |
|
Channel 9 |
26.5 |
18 |
21.5 |
19 |
13.5 |
10 |
|
Channel 10 |
13.5 |
14 |
16.5 |
5 |
8 |
8.5 |
|
SKY |
4 |
5.5 |
6 |
0.5 |
6 |
6.5 |
|
Foxtel |
2.5 |
3.5 |
5 |
- |
- |
5 |
|
WIN |
2.5 |
2.5 |
3 |
3.5 |
1 |
0.5 |
|
CNN |
2 |
2.5 |
3 |
- |
2 |
4 |
|
BBC |
2 |
1.5 |
1.5 |
- |
1 |
3.5 |
|
NBN |
1.5 |
1.5 |
1.5 |
- |
1 |
1 |
|
Prime |
2 |
1 |
1.5 |
- |
1 |
1 |
|
GWN |
0.5 |
1 |
0.5 |
1.5 |
1 |
1 |
|
Southern Cross |
0.5 |
0.5 |
1 |
- |
1 |
- |
|
Imparja |
0.5 |
- |
- |
- |
- |
- |
|
Other |
1.5 |
1.5 |
1.5 |
2.5 |
1 |
- |
|
None/Can’t say |
3.5 |
6 |
3 |
3 |
10 |
13.5 |
|
Total Answers |
149* |
145.5* |
153* |
143.5* |
128.5* |
129* |
*Note: Some people named more than one TV channel.
“Which Radio stations do you specifically rely on for International news and current affairs?”
|
|
All People |
Main Source of International News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
ABC Radio |
27 |
28 |
22.5 |
63.5 |
35 |
27.5 |
|
Triple J |
3 |
3.5 |
3 |
1 |
8 |
5 |
|
3AW |
3 |
3 |
2.5 |
1.5 |
8.5 |
1.5 |
|
Triple M |
3 |
2 |
3 |
- |
- |
2.5 |
|
2GB |
1.5 |
2 |
1.5 |
9 |
2 |
1 |
|
2UE |
2 |
2 |
1 |
5 |
4.5 |
1 |
|
NOVA FM |
2 |
1.5 |
2 |
- |
1 |
1 |
|
Today FM |
- |
1 |
1.5 |
- |
- |
1 |
|
Fox FM |
0.5 |
1 |
1.5 |
- |
- |
1 |
|
Radio National |
2 |
- |
- |
- |
- |
- |
|
Local Radio Station |
1 |
- |
- |
- |
- |
- |
|
SA FM |
1 |
- |
- |
- |
- |
- |
|
B105 |
1 |
- |
- |
- |
- |
- |
|
John Laws |
0.5 |
- |
- |
- |
- |
- |
|
2GO |
0.5 |
- |
- |
- |
- |
- |
|
Other |
23 |
18.5 |
20 |
23 |
13.5 |
16 |
|
None/Can’t say |
34.5 |
41 |
44.5 |
2 |
34 |
48 |
|
Total Answers |
107* |
103.5* |
103* |
105* |
106.5* |
105.5* |
*Note: Some people named more than one Radio station.
“Which Newspapers do you specifically rely on for International news and current affairs?”
|
|
All People |
Main Source of International News |
|
|
Aug 18/19, 2004 |
June 13/14,
2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
Herald Sun |
13 |
13 |
14.5 |
11 |
18 |
4 |
|
Sydney Morning Herald |
13.5 |
11.5 |
8.5 |
15.5 |
17 |
19.5 |
|
The Age |
10.5 |
10 |
9 |
9 |
12.5 |
13.5 |
|
The Australian |
11.5 |
9.5 |
7 |
14.5 |
18 |
11 |
|
Daily Telegraph |
10.5 |
9 |
10.5 |
5.5 |
9 |
5 |
|
Courier Mail |
7 |
6.5 |
6.5 |
1.5 |
10 |
7.5 |
|
The West Australian |
6.5 |
5 |
5.5 |
7.5 |
4 |
3.5 |
|
Adelaide Advertiser |
4.5 |
2.5 |
2.5 |
3.5 |
6 |
- |
|
Sunday Mail |
4.5 |
1.5 |
2 |
1 |
- |
- |
|
Australian Financial Review |
1.5 |
1.5 |
1.5 |
- |
1 |
2.5 |
|
Canberra Times |
1 |
1.5 |
0.5 |
1.5 |
3.5 |
2.5 |
|
The Mercury |
1.5 |
1 |
1 |
- |
1 |
- |
|
Newcastle Herald |
1 |
1 |
1 |
- |
1 |
1.5 |
|
The Advocate |
- |
1 |
1 |
1 |
0.5 |
- |
|
Cairns Post |
- |
1 |
0.5 |
2 |
1 |
2 |
|
Sunday Times |
1 |
0.5 |
0.5 |
2.5 |
- |
0.5 |
|
The Examiner |
1 |
- |
- |
- |
- |
- |
|
Local Paper (unspecified) |
- |
1 |
0.5 |
- |
2.5 |
- |
|
Other |
8 |
10.5 |
11.5 |
7 |
13.5 |
4.5 |
|
None/Can’t say |
18.5 |
27.5 |
28.5 |
29.5 |
2 |
38.5 |
|
Total Answers |
115* |
115* |
112.5* |
112.5* |
120.5* |
116* |
*Note: Some people named more than one Newspaper.
“Which Magazines do you specifically rely on for International news and current affairs?”
|
|
All People |
Main Source of International News |
|
|
Aug 18/19, 2004 |
June 13/14, 2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
Time |
5.5 |
3.5 |
3.5 |
1.5 |
5 |
5 |
|
The Bulletin |
4.5 |
2.5 |
2 |
2.5 |
3.5 |
3 |
|
Woman’s Day |
1.5 |
1.5 |
1.5 |
2.5 |
2.5 |
1 |
|
New Idea |
1.5 |
1 |
0.5 |
1.5 |
1.5 |
- |
|
Woman’s Weekly |
1 |
1 |
1 |
- |
1.5 |
- |
|
Who |
0.5 |
0.5 |
0.5 |
0.5 |
- |
- |
|
Other |
4.5 |
6 |
4 |
8.5 |
5.5 |
9 |
|
None/Can’t say |
83 |
85.5 |
88.5 |
83 |
82 |
82.5 |
|
Total Answers |
102* |
101.5* |
101.5* |
100* |
101.5* |
100.5* |
*Note: Some people named more than one Magazine.
“Which Internet Sites do you specifically rely on for International news and current affairs?”
|
|
All People |
Main Source of International News |
|
|
Aug 18/19, 2004 |
June 13/14,
2007 |
TV |
Radio |
Newspapers |
Internet |
|
|
% |
% |
% |
% |
% |
% |
|
NineMSN |
8 |
14 |
12 |
12.5 |
6.5 |
31.5 |
|
ABC.net.au |
2 |
4.5 |
2 |
2.5 |
6 |
14.5 |
|
Yahoo.com.au |
1 |
3.5 |
3.5 |
- |
- |
9.5 |
|
Via Google |
1.5 |
3 |
2.5 |
- |
1 |
10 |
|
Sydney Morning Herald |
2.5 |
2.5 |
1 |
2 |
4 |
8.5 |
|
BBC |
1 |
2.5 |
2 |
1.5 |
1 |
8.5 |
|
The Age |
1 |
1.5 |
1 |
4 |
1 |
3 |
|
News Interactive |
1 |
1.5 |
- |
- |
2 |
9.5 |
|
CNN |
1 |
1 |
0.5 |
- |
- |
6 |
|
Fairfax Digital |
0.5 |
1 |
0.5 |
- |
- |
4 |
|
BigPond |
- |
1 |
1 |
2 |
1 |
1 |
|
The Australian |
- |
1 |
0.5 |
- |
2 |
3 |
|
The Guardian |
- |
1 |
- |
- |
1.5 |
6.5 |
|
New York Times |
- |
1 |
0.5 |
- |
1 |
3.5 |
|
Other |
5 |
6.5 |
6 |
3.5 |
2 |
14.5 |
|
None/Can’t say |
79.5 |
65 |
72.5 |
76.5 |
73 |
9 |
|
Total Answers |
104* |
110.5* |
105.5* |
104.5* |
102* |
142.5* |
*Note: Some people named more than one Internet Site.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
|
Sample Size |
Percentage Estimate |
| |
40%-60% |
25% or 75% |
10% or 90% |
5% or 95% |
|
500 |
±4.5 |
±3.9 |
±2.7 |
±1.9 |
|
1,000 |
±3.2 |
±2.7 |
±1.9 |
±1.4 |
Detailed Analysis
1. This report analysed by detailed demographics (age, sex, state, voting intention, etc) can be purchased for $950.
2. Asteroid database with latest Roy Morgan June 2007 ‘Media Image Survey’ and August 2004 ‘Media Image Survey’ can be purchased for $7,800.
For further information:
Gary Morgan: Office +61 3 9224 5213 Mobile +61 411 129 094
|
