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Michele Levine CEO Roy Morgan Research says:

“As Howard and Rudd gave their views about interest rates, the electorate responded very much along party lines.

“Only when Wayne Swan talked about the practicality of what rate rises did for people with mortgages, or wanting to borrow for a home, did he appeal more broadly to the electorate.

“Wayne Swan’s message connected more strongly than Peter Costello's technical description of interest rates into graphs and a pointer.”

This detailed analysis of this Roy Morgan Reactor is available for $9,800.  To purchase or enquire about the CD-ROM contact Luke Griffiths on +61 3 9223 2466.

More details available at: /products/the-reactor/the-reactor.cfm

For further information:

Gary Morgan:             Office + 61 3 9224 5213          Mobile + 61 411 129 094

Michele Levine:          Office + 61 3 9224 5215          Mobile + 61 411 129 093

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