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| NEWS : Morgan Poll : | |||||||||||||||||||||||||||||||||||||||||||||||||||
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
Since Sunday night (February 3), Roy Morgan International has been testing some of the ads that appeared during the Superbowl, using their Online Reactor. The graph represents average scores of hundreds of respondents who reacted to the commercials, second-by-second, using a slider-bar to continually record likeability scores between 0 and 100. In view of the fact that advertisers reportedly paid about $100,000 per second, some of them might be wishing they'd had them Reactor tested before Sunday night! None of the commercials made it into the Reactor's Hot Spot Zone (between 75 and 100). The highest score among the five TV commercials tested was 63 for both FedEx and Budweiser, but the highest average for an entire commercial was for Budweiser, with an average score of 58. Among those who wanted the New York Giants to win, the Budweiser commercial had the highest average score at 59, peaking at 64. Those who wanted the New England Patriots to win also thought the Budweiser commercial was the best of those tested, with an average score of 61 and a peak score of 69.
* Includes 25% who didn’t give a response on the question of “Who’d they like to win” Sample: 315 Americans aged 18+; Interviewed: February 4-7, 2008. Detailed analysis of the Roy Morgan Reactor on ‘Superbowl Ads’ is available for $9,800. To purchase or enquire about the CD-ROM contact Luke Griffiths on +61 3 9223 2466 or visit the Roy Morgan Online Store.
For further information: Gary Morgan — Roy Morgan Research Executive Chairman Email: Gary.Morgan@roymorgan.com Telephone: +61 3 9224 5214 Mobile: +61 4 11 129 094 |
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