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Rudd clearly the preferred Prime Minister - Turnbull preferred as Coalition Leader

Finding No. 4271 - February 22, 2008

A special telephone Morgan Poll over the last two nights finds:

• Kevin Rudd is clearly preferred as Australia’s Prime Minister: 77% of electors say that Mr Rudd would be a better PM than Dr Brendan Nelson (9%) — 14% can’t say or someone else;

• With such a clear lead it is not surprising that 66% of Australians prefer Mr Rudd to lead the ALP at the next Federal election, 15% prefer Julia Gillard, Wayne Swan, Bill Shorten, Lindsay Tanner and Stephen Smith all received 2%, with Indigenous Affairs Minister Jenny Macklin preferred by 1% of electors (10% can’t say who they’d prefer);

• Deputy PM Julia Gillard will be buoyed by the fact that if Mr Rudd were to resign, she is clearly the preferred ALP Leader with half (50%) of all electors preferring her to lead, while Mr Swan’s support increases to 8%, followed by Mr Tanner (6%), Mr Shorten, Mr Smith and Ms Macklin (all 5%). Twenty-one per cent can’t say who they’d prefer if Mr Rudd was no longer ALP Leader;

• The news isn’t good for embattled Coalition Leader Dr Brendan Nelson — only 9% of electors prefer him to lead the L-NP to the next Federal election. Malcolm Turnbull is the most preferred candidate (24%), followed by former Treasurer Peter Costello (18%), Joe Hockey (13%), Alexander Downer (9%), Deputy PM Julie Bishop (7%), Tony Abbott (6%), and Andrew Robb (1%). Thirteen per cent can’t say who they’d prefer;

• When Dr Nelson is removed as a candidate for the Coalition leadership, Mr Turnbull’s support increases to 26%, with Mr Costello the next preferred candidate (19%) despite his move to the backbench, Mr Hockey (14%), Mr Downer (11%), Ms Bishop (8%), Mr Abbott (7%), and Mr Robb (2%). Thirteen per cent can’t say who they’d prefer if Dr Nelson was removed as Coalition Leader.

Gary Morgan says:

“Kevin Rudd is clearly Australia’s preferred Prime Minister, whereas Malcolm Turnbull leads a large field of alternative Coalition leaders.

“It was always going to be difficult for Dr Nelson to take over the Liberal leadership after the resounding 2007 election defeat.

“Clearly Dr Nelson’s support as leader needs to improve or he will be replaced sooner rather than later.”

This special telephone Morgan Poll was conducted on the evenings of February 20/21, 2008, with an Australia-wide cross section of 527 electors.

Better Prime Minister: Rudd vs Nelson

Respondents were asked: “Thinking of Mr Rudd and Dr Nelson.  In your opinion, who would make the better Prime Minister — Mr Rudd or Dr Nelson?”

Kevin Rudd has a huge lead over Opposition Leader Brendan Nelson amongst ALP voters (94% cf. 2%) and Greens voters (92% cf. 4%) and a commanding lead even amongst L-NP supporters (52% cf. 23%) over who would make the better Prime Minister.

 

Electors 18+

Analysis by Federal Voting Intention

 

May 2007*

Aug 2007*

Feb 20/21, 2008

ALP

L-NP

The Greens#

Family First#

Ind / Other#

 

%

%

%

%

%

%

%

%

Rudd

51

52

77

94

52

92

60

67

Nelson

44*

38*

9

2

23

4

23

5

Other / Can’t say

5

10

14

4

25

4

17

28

Total

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

* John Howard was Coalition Leader

Kevin Rudd’s support is strongest among young people with huge leads over Opposition Leader Brendan Nelson, (82% cf. 3%) amongst 18-24 yr olds and for 25-34 yr olds (80% cf. 7%).

 

Electors 18+

Analysis by Sex and Age

 

May 2007*

Aug 2007*

Feb 20/21, 2008

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

%

%

Rudd

51

52

77

79

75

82

80

79

72

Nelson

44*

38*

9

10

9

3

7

11

11

Other / Can’t say

5

10

14

11

16

15

13

10

17

Total

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

* John Howard was Coalition Leader

Preferred Labor Leader

Respondents were then asked: “If you were a Labor Party voter and helping to choose the Labor leader for the next Federal election, who would you prefer?”

Before becoming leader in December 2006, Rudd trailed now deputy leader Gillard in the leadership stakes. Since assuming the leadership, Rudd’s support amongst electors has leapt to 66% (up 41%), while Gillard has dropped to 15% (down 17%).

 

Electors 18+

Analysis by Federal Voting Intention

 

Mar 2006

July 2006

Feb 20/21, 2008

ALP

Mar 2006

ALP

July 2006

ALP

Feb 20/21, 2008

L-NP

Mar 2006

L-NP

July 2006

L-NP

Feb 20/21, 2008

The Greens#

Family First #

Ind / Other#

 

%

%

%

%

%

%

%

%

%

%

%

%

Rudd

24

25

66

29

24

77

24

23

57

46

81

67

Gillard

35

32

15

34

38

16

32

30

9

41

-

13

Swan

4

5

2

4

6

-

3

5

5

-

-

-

Shorten

*

6

2

*

4

2

1

7

3

-

-

-

Tanner

3

3

2

5

5

1

2

2

4

3

-

10

Smith

5

2

2

5

3

1

5

1

4

3

-

5

Macklin

8

6

1

8

4

*

8

6

2

3

8

-

Someone else

1

1

1

*

*

-

2

1

2

-

-

5

Can’t say

20

20

9

15

16

3

23

25

14

4

11

-

Total

100

100

100

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

* Less than 0.5%

 

Rudd has the support of more men than women (71% cf. 62%) while Gillard improves significantly with women compared to men (20% cf. 11%).

 

Electors 18+

Analysis by Sex and Age

 

Feb 20/21, 2008

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Rudd

66

71

62

65

60

67

69

Gillard

15

11

20

12

23

16

12

Swan

2

1

2

2

-

1

3

Shorten

2

2

2

-

1

2

3

Tanner

2

3

1

4

-

3

2

Smith

2

3

1

2

2

1

2

Macklin

1

*

2

2

2

2

*

Someone else

1

1

*

-

2

-

1

Can’t say

9

8

10

13

10

8

8

Total

100

100

100

100

100

100

100

* Less than 0.5%

Preferred Labor Leader other than Kevin Rudd

Respondents who preferred Kevin Rudd as ALP Leader were then asked:

Still thinking about helping choose the Labor leader for the next Federal election, who would you prefer out of: Julia Gillard,Wayne Swan, Stephen Smith, Bill Shorten, Jenny Macklin, Lindsay Tanner?

The answers were added to those preferred for Labor Leader from the previous question to show preferred leaders other than Kevin Rudd.

If Kevin Rudd were to lose the Labor Leadership, Industrial Relations Minister Julia Gillard (50%) is clearly the preferred leader, far ahead of Treasurer Wayne Swan (8%).

 

Electors 18+

Analysis by Federal Voting Intention

 

Feb 20/21, 2008

ALP

L-NP

The Greens#

Family First #

Ind / Other#

 

%

%

%

%

%

%

Gillard

50

64

31

70

29

45

Swan

8

6

13

-

32

10

Tanner

6

4

8

6

9

10

Shorten

5

6

6

-

-

-

Smith

5

5

7

4

-

9

Macklin

5

3

8

4

20

5

Someone else

1

1

2

-

-

5

Can’t say

20

11

25

16

10

16

Total

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

* Less than 0.5%

 

Gillard’s support for the Labor leadership is much stronger with women than men, 58% cf. 43%.

 

Electors 18+

Analysis by Sex and Age

 

Feb 20/21, 2008

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Gillard

50

43

58

43

59

55

46

Swan

8

11

6

13

6

7

9

Tanner

6

8

3

5

3

6

7

Shorten

5

5

5

-

6

3

7

Smith

5

7

4

3

2

7

6

Macklin

5

5

6

4

5

7

5

Someone else

1

2

*

-

2

-

2

Can’t say

20

19

18

32

17

15

18

Total

100

100

100

100

100

100

100

Preferred Coalition Leader

Respondents were asked: “If you were a Liberal or National Party voter and helping to choose the Coalition leader for the next Federal election, who would you prefer?”

For the first time, Opposition Treasurer Malcolm Turnbull (24%) is the preffered leader of the Opposition ahead of Peter Costello (18%). Current leader Brendan Nelson can manage only 9% support amongst the electorate, placing him behind Joe Hockey (13%) and level with the retiring Alexander Downer (9%).

 

Electors 18+

Analysis by Federal Voting Intention

 

Mar 2006

July 2006

Feb 20/21, 2008

ALP

Mar 2006

ALP

July 2006

ALP

Feb 20/21, 2008

L-NP

Mar 2006

L-NP

July 2006

L-NP

Feb 20/21, 2008

The Greens#

Family First #

Ind / Other#

 

%

%

%

%

%

%

%

%

%

%

%

%

Nelson

7

6

9

9

6

9

7

7

10

12

11

7

Turnbull

12

9

24

17

12

26

7

6

24

27

10

14

Costello

29

31

18

21

30

12

37

33

27

12

21

23

Hockey

*

*

13

*

*

14

*

*

12

8

17

18

Downer

15

17

9

13

14

8

20

22

10

5

31

4

Bishop

*

*

7

*

*

9

*

*

5

8

-

11

Abbott

11

13

6

11

11

5

13

14

8

10

-

10

Robb

*

*

1

*

*

2

*

*

-

1

-

4

Someone else

5

5

2

4

6

2

1

2

1

3

-

-

Can’t say

21

19

11

25

21

13

15

16

3

14

10

9

Total

100

100

100

100

100

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

* Less than 0.5%

 

Interestingly, the strongest support for Malcolm Turnbull is from older electors, 35+, while for those 18-24 and 25-34, the preferred Leader of the Opposition is former Treasurer and backbencher Peter Costello.

 

Electors 18+

Analysis by Sex and Age

 

Feb 20/21, 2008

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Nelson

9

9

10

13

7

9

10

Turnbull

24

26

22

12

17

23

31

Costello

18

20

16

23

18

20

15

Hockey

13

11

15

8

18

15

10

Downer

9

9

9

7

13

8

8

Bishop

7

5

9

3

4

7

10

Abbott

6

8

5

14

6

7

5

Robb

1

2

1

-

-

1

2

Someone else

2

2

1

-

1

-

3

Can’t say

11

8

12

20

16

10

6

Total

100

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

Preferred Coalition Leader other than Brendan Nelson

Respondents who preferred Brendan Nelson were then asked:

Still thinking about helping choose the Coalition leader for the next Federal election, who would you prefer out of: Peter Costello, Malcolm Turnbull, Julie Bishop, Joe Hockey, Tony Abbott, Alexander Downer, Andrew Robb?

The answers were added to those preferred Coalition Leader from the previous question to show preferred leaders other than Brendan Nelson.

Although Turnbull has broader support than Costello (26% cf. 19%) as preferred Coalition Leader without Brendan Nelson, Costello's support is stronger among L-NP voters (28% cf. 26%).

 

Electors 18+

Analysis by Federal Voting Intention

 

Feb 20/21, 2008

ALP

L-NP

The Greens#

Family First #

Ind/Other#

 

%

%

%

%

%

%

Turnbull

26

27

26

30

10

16

Costello

19

14

28

14

21

28

Hockey

14

15

13

8

17

18

Downer

11

9

13

8

42

4

Bishop

8

9

6

9

-

11

Abbott

7

5

10

10

-

10

Robb

2

4

-

1

-

4

Someone else

1

2

1

3

-

-

Can’t say

12

15

3

17

10

9

Total

100

100

100

100

100

100

# Sample sizes less than 50 should be treated with caution

Support for Turnbull is stronger amongst men than women, (29% cf. 22%), while potential leadership aspirant Joe Hockey’s support weighted in the other direction, with more suport from women  (16% cf. 11%).

 

Electors 18+

Analysis by Sex and Age

 

Feb 20/21, 2008

Men

Women

18-24

25-34

35-49

50+

 

%

%

%

%

%

%

%

Turnbull

26

29

22

15

17

24

33

Costello

19

21

18

23

20

22

16

Hockey

14

11

16

8

19

15

12

Downer

11

10

11

11

15

10

10

Bishop

8

6

10

3

4

8

11

Abbott

7

9

5

16

6

7

5

Robb

2

2

2

2

1

2

3

Someone else

1

2

1

-

1

-

3

Can’t say

12

10

15

22

17

12

7

Total

100

100

100

100

100

100

100

For further information:

Gary Morgan:      Office +61 3 9224 5213   Mobile +61 411 129 094

Michele Levine:   Office +61 3 9224 5215   Mobile +61 411 129 093

The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.

No Other public opinion poll taken in Australia has this qualification.