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The latest New Zealand Roy Morgan Poll shows a rise in support for the new Government led by John Key with National Party support at 47% (up 3%) compared to the Opposition Labour Party 31.5% (down 1%).

Support for the new National Government’s Coalition partners, ACT NZ Party was 4% (unchanged), United Future 1% (unchanged) and Maori Party 2% (down 1.5%).

Support for the Minor parties in Opposition, the Greens was 9.5% (unchanged), NZ First 3% (down 0.5%) and the Progressive Party 0.5% (unchanged).

The Roy Morgan Government Confidence Rating remains strong despite a slight pullback with 63% (down 3%) of New Zealanders saying New Zealand is “heading in the right direction” compared to 20% (up 1%) that say New Zealand is “heading in the wrong direction.”

During the same period, the Roy Morgan New Zealand Consumer Confidence Rating has dropped more significantly, down 5.5 points to 100.1.

Gary Morgan says:

“New Prime Minister John Key has been quick to get down to business to deal with the year-long recession New Zealand has been labouring under. Key’s Government has pushed through tax cuts and other incentives for business and slashed public sector departmental budgets to try and get the economy moving again.

“These are exactly the right type of programs that need to be undertaken if New Zealand is to emerge from recession early in 2009.

“The Reserve Bank of New Zealand, which cut interest rates by a record 1.5% at the start of December, must continue reducing interest rates and a further cut of at least 1% is required in January to support the stimulus measures undertaken by the Key Government.

“Without co-ordinated fiscal and monetary policies to promote growth, New Zealand’s recession will take far longer to emerge from than it should.”

Electors were asked: “If an election were held today which party would receive your party vote?”

This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a New Zealand-wide cross-section of 948 electors from December 1 — 14, 2008.

VOTING INTENTION SUMMARY

The following table compares the latest NZ Morgan Polls on Voting Intention with the result from the November 8, 2008 General Election:

PRIMARY VOTE	National	Labour	Green Party	ACT NZ	Maori Party*	United Future	NZ First	Progressive Party	Other
	%	%	%	%	%	%	%	%	%
General Election, July 27, 2002	20.9	41.3	7	7.1	n/a	6.7	10.4	1.7	4.9
General Election, September 17, 2005	39.1	41.1	5.3	1.51	2.12	2.67	5.72	1.16	1.32
General Election, November 8, 2008	44.93	33.99	6.72	3.65	2.39	0.87	4.07	0.91	2.47
MORGAN POLL
November 17-30, 2008	44	32.5	9.5	4	3.5	1	3.5	0.5	1.5
December 1-14, 2008	47	31.5	9.5	4	2	1	3	0.5	1.5

*The Maori Party was launched in July 2004; ^ Result less than 0.5%

NEW ZEALAND: HEADING IN “RIGHT” OR “WRONG” DIRECTION?

Electors were asked: “Generally speaking, do you feel that things in New Zealand are heading in the right direction or would you say things are seriously heading in the wrong direction?”

	New Zealand Roy Morgan Government Confidence Rating (Government of Helen Clark): Interviewing Dates
	Aug 20-Sep 2, 2007	Sep 3-16, 2007	Sep 17-30, 2007	Oct 1-14, 2007	Oct 15-28, 2007	Oct 29-Nov 11, 2007	Nov 12-25, 2007	Nov 26-Dec 9, 2007	Jan 3-20, 2008	Jan 21-Feb 3, 2008	Feb 4-17, 2008	Feb 18-Mar 2, 2008	Mar 3-16, 2008	Mar 24- Apr 6, 2008
	%	%	%	%	%	%	%	%	%	%	%	%	%	%
Right direction	51.5	54	49.5	53	50.5	43.5	47	47.5	46.5	46	47	52.5	45.5	47.5
Wrong direction	35.5	32.5	34.5	32	33	37.5	37	38	39	38.5	41	34	37.5	37.5
Roy Morgan GCR#	116	121.5	115	121	117.5	106	110	109.5	107.5	107.5	106	118.5	108	110
Can’t say	13	13.5	16	15	16.5	19	16	14.5	14.5	15.5	12	13.5	17	15
Total	100	100	100	100	100	100	100	100	100	100	100	100	100	100

# Roy Morgan GCR = Roy Morgan Government Confidence Rating (The Roy Morgan GCR is 100 plus the difference between the percentage of New Zealanders who say the country is “heading in the right direction” and the percentage who say the country is “seriously heading in the wrong direction”).

	New Zealand Roy Morgan Government Confidence Rating (Government of Helen Clark): Interviewing Dates
	Apr 7-20, 2008	April 21-May 4, 2008	May 5-18, 2008	May 19-June 1, 2008	June 2-15, 2008	June 16-29, 2008	June 30-July 13, 2008	July 14-27, 2008	July 28-Aug 10, 2008	Aug 18-31, 2008	Sep 1-14, 2008	Sep 15-Oct 5, 2008	Oct 6-19, 2008	Oct 20-Nov 2, 2008
	%	%	%	%	%	%	%	%	%	%	%	%	%	%
Right direction	50.5	44.5	38	38	42.5	37	36.5	38.5	44.5	50.5	44	48	53	51.5
Wrong direction	34.5	40.5	44.5	44.5	40.5	49	49.5	47	41	35.5	41	39.5	34.5	35
Roy Morgan GCR#	116	104.5	93.5	93.5	102	88	87	91.5	103.5	115	103	108.5	118.5	116.5
Can’t say	15	15	17.5	17.5	17	14	14	14.5	14.5	14	15	12.5	12.5	13.5
Total	100	100	100	100	100	100	100	100	100	100	100	100	100	100

# Roy Morgan GCR = Roy Morgan Government Confidence Rating (The Roy Morgan GCR is 100 plus the difference between the percentage of New Zealanders who say the country is “heading in the right direction” and the percentage who say the country is “seriously heading in the wrong direction”).

	New Zealand Roy Morgan Government Confidence Rating (Government of John Key): Interviewing Dates
	Nov 3-16, 2008	Nov 17-30, 2008	Dec 1-14, 2008
	%	%	%
Right direction	54	66	63
Wrong direction	31	19	20
Roy Morgan GCR#	123	147	143
Can’t say	15	15	17
Total	100	100	100

# Roy Morgan GCR = Roy Morgan Government Confidence Rating (The Roy Morgan GCR is 100 plus the difference between the percentage of New Zealanders who say the country is “heading in the right direction” and the percentage who say the country is “seriously heading in the wrong direction”).

For further information:

Gary Morgan:           Office +61 3 9224 5213   Mobile +61 411 129 094

Michele Levine:        Office +61 3 9224 5215   Mobile +61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
500	±4.5	±3.9	±2.7	±1.9
1,000	±3.2	±2.7	±1.9	±1.4

Finding No. 4345 is taken from Computer Report No. 2262

The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.

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