Consumer Confidence continues its downward spiral - Intention to buy lowest in 7 years
| Article No. 730 -
Lowest Roy Morgan Consumer Confidence Rating since September 2006:
March 07, 2008 |
The March Roy Morgan Consumer Confidence Rating is 109.5, down 6.3 points from February and a significant 11.2 points below the March 2007 result of 120.7.
This latest result is the lowest Roy Morgan Consumer Confidence Rating since September 2006.
The key factor in this most recent fall is a 7% decrease in the number of Australians (39%) who consider now a good time to buy major household items — the lowest result since April 2001 — while 29% (up 6%) say now is a bad time to buy.
Similarly, the number of Australians (30%) who say their personal financial situation is better now than it was last year has fallen 5%, while the number who say they are now worse off is up 5% to 30% — the first time since September 2006 that those “worse off” has matched those “better off”.
Now, 32% (down 4%) of Australians’ expect “good” economic conditions in Australia in the next year, marginally higher than the 30% (unchanged) who expect “bad” economic conditions in the next 12 months.
The number of Australians expecting good economic times over the next five years is down 4% to 33%, compared to 20% (unchanged) of Australians who expect bad economic times over the next five years.
Thirty-nine per cent (down 1%) of Australians expect to be better off financially this time next year, while the number who expect to be worse off is unchanged at 17%.
Gary Morgan says:
“The Reserve Bank’s measures to curb spending are starting to take full effect with intention to buy major household items now at its lowest level in almost seven years (39%, down 7%).
“Short-term expectations of the Australian economy have also fallen dramatically in recent times. Now, less than one-third (32%, down 4%) expect good times financially in the next 12 months, well below the 47% who were expecting good times in December last year.
“Consumer Confidence in the booming states of Queensland (114.9) and Western Australia (114.6) is well above the national average, whereas confidence in the traditionally strong eastern states of New South Wales (106.7) and Victoria (105.3) is below the average.
“Interviewing for the March Roy Morgan Consumer Confidence Rating was conducted prior to Tuesday’s 0.25% interest rate rise, although it was widely reported beforehand that a 12th consecutive rate rise was likely.”
This month’s Roy Morgan Consumer Confidence Rating is based on 1,176 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of March 1/2, 2008.
For further information:
Gary Morgan: Office + 61 3 9224 5213 Mobile + 61 411 129 094
Michele Levine: Office + 61 3 9224 5215 Mobile + 61 411 129 093
|
Monthly Roy Morgan Consumer Confidence Rating Figures |
|
Year |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
Yearly
Average |
|
1973 |
|
|
119.2 |
|
|
117.0 |
|
|
108.4 |
|
|
103.8 |
112.1 |
|
1974 |
|
|
103.2 |
|
|
95.6 |
|
|
90.6 |
|
|
92.2 |
95.4 |
|
1975 |
|
|
114.0 |
|
|
104.2 |
|
|
100.8 |
|
|
103.0 |
105.5 |
|
1976 |
113.6 |
|
107.0 |
110.2 |
|
107.0 |
105.6 |
|
108.0 |
108.8 |
101.2 |
|
107.7 |
|
1977 |
104.2 |
|
98.6 |
101.6 |
|
103.8 |
99.4 |
|
105.0 |
104.4 |
109.4 |
|
103.3 |
|
1978 |
119.2 |
|
114.8 |
110.8 |
|
109.6 |
101.6 |
|
91.2 |
104.4 |
103.6 |
|
106.9 |
|
1979 |
110.2 |
|
106.2 |
109.4 |
|
92.6 |
90.2 |
|
99.4 |
97.6 |
98.8 |
|
100.6 |
|
1980 |
98.8 |
|
100.8 |
97.4 |
|
101.6 |
98.2 |
|
104.4 |
109.8 |
106.4 |
|
102.2 |
|
1981 |
113.4 |
|
111.8 |
101.8 |
|
100.8 |
95.0 |
|
92.4 |
98.2 |
98.0 |
|
101.4 |
|
1982 |
92.4 |
|
91.8 |
93.6 |
|
92.2 |
80.4 |
|
84.6 |
81.2 |
75.2 |
|
86.4 |
|
1983 |
87.8 |
|
97.4 |
96.0 |
|
95.4 |
98.2 |
|
100.6 |
106.4 |
113.2 |
|
99.4 |
|
1984 |
124.6 |
|
120.8 |
120.8 |
|
115.6 |
116.6 |
|
118.2 |
117.8 |
114.6 |
|
118.6 |
|
1985 |
114.8 |
|
110.2 |
99.4 |
|
98.0 |
100.8 |
|
106.8 |
107.8 |
94.8 |
|
104.1 |
|
1986 |
105.4 |
|
103.8 |
94.6 |
94.8 |
91.6 |
79.8 |
79.8 |
78.8 |
89.8 |
85.6 |
88.8 |
90.3 |
|
1987 |
90.4 |
88.0 |
86.8 |
90.8 |
91.8 |
93.4 |
98.6 |
96.4 |
94.8 |
104.0 |
87.2 |
93.0 |
92.9 |
|
1988 |
100.4 |
98.8 |
103.6 |
106.2 |
104.0 |
104.0 |
107.6 |
108.2 |
112.4 |
108.8 |
104.2 |
105.8 |
105.3 |
|
1989 |
105.0 |
94.6 |
88.4 |
88.4 |
87.4 |
72.8 |
73.0 |
78.8 |
82.0 |
79.0 |
81.0 |
80.0 |
84.2 |
|
1990 |
101.6 |
95.6 |
83.4 |
88.3 |
84.7 |
83.1 |
79.6 |
83.9 |
75.6 |
71.4 |
73.1 |
71.3 |
82.6 |
|
1991 |
78.5 |
85.4 |
85.0 |
87.2 |
87.7 |
88.6 |
98.1 |
95.2 |
93.3 |
95.8 |
91.1 |
83.0 |
89.1 |
|
1992 |
93.6 |
95.9 |
96.2 |
105.4 |
101.6 |
97.7 |
95.4 |
96.9 |
96.8 |
101.2 |
93.6 |
92.9 |
97.3 |
|
1993 |
100.8 |
100.4 |
105.9 |
102.3 |
102.2 |
96.2 |
96.6 |
100.8 |
90.2 |
103.5 |
111.9 |
108.5 |
101.6 |
|
1994 |
120.5 |
127.5 |
125.7 |
127.7 |
125.2 |
128.0 |
127.6 |
123.8 |
123.6 |
124.6 |
118.1 |
118.0 |
124.2 |
|
1995 |
112.3 |
112.4 |
113.9 |
114.7 |
112.0 |
112.4 |
110.2 |
115.5 |
111.7 |
116.2 |
114.3 |
111.9 |
113.1 |
|
1996 |
116.7 |
119.1 |
123.7 |
121.5 |
118.8 |
117.8 |
112.3 |
114.4 |
113.2 |
111.3 |
113.4 |
113.2 |
116.3 |
|
1997 |
119.2 |
115.1 |
116.2 |
112.5 |
114.2 |
115.5 |
110.7 |
111.7 |
112.4 |
112.8 |
111.6 |
110.6 |
113.5 |
|
1998 |
117.8 |
116.0 |
114.9 |
110.2 |
114.4 |
109.8 |
107.6 |
111.1 |
111.0 |
113.9 |
114.2 |
114.7 |
112.8 |
|
1999 |
122.1 |
121.8 |
122.5 |
119.6 |
122.5 |
122.2 |
118.2 |
122.8 |
122.3 |
119.6 |
122.8 |
122.2 |
121.6 |
|
2000 |
122.3 |
119.9 |
112.9 |
116.6 |
112.0 |
108.7 |
114.8 |
119.1 |
115.8 |
115.6 |
110.3 |
112.3 |
115.0 |
|
2001 |
119.9 |
109.5 |
106.2 |
103.6 |
107.4 |
108.6 |
115.3 |
116.4 |
120.9* |
106.8 |
109.4 |
113.3 |
111.4 |
|
2002 |
124.8 |
123.0 |
122.3 |
123.2 |
124.0 |
116.4 |
123.4 |
119.9 |
122.1 |
117.2 |
114.0 |
109.6 |
120.0 |
|
2003 |
122.5 |
113.4 |
109.9 |
120.8 |
127.0 |
122.4 |
123.2 |
122.4 |
123.2 |
121.2 |
124.2 |
120.4 |
120.9 |
| 2004 |
126.0 |
126.8 |
130.4 |
124.4 |
125.0 |
125.6 |
128.9 |
127.6 |
126 |
128.9 |
124.8 |
125.5 |
126.7 |
| 2005 |
133.2 |
132.0 |
121.5 |
119.4 |
119.5 |
118.8 |
116.8 |
120.6 |
114.3 |
105.4 |
110.6 |
117.7 |
119.2 |
| 2006 |
124.3 |
124.5 |
124.4 |
120.1 |
106.8 |
115.1 |
118.1 |
103.7^ |
108.6 |
115.8 |
111.5 |
117.4 |
115.9 |
| 2007 |
123.9 |
123.8 |
120.7 |
124.3 |
122.5 |
122.3 |
126.8 |
125.2 |
118.2 |
126.2 |
124.9 |
126.8 |
123.8 |
| 2008 |
118.6 |
115.8 |
109.5 |
|
|
|
|
|
|
|
|
|
114.6 |
|
|
|
Monthly
Average |
111.5 |
111.8 |
109.0 |
108.2 |
109.3 |
105.8 |
105.3 |
108.8 |
105.1 |
107.0 |
105.2 |
106.1 |
107.1 |
* The Roy Morgan Consumer Confidence Rating for September 15/16, 2001, conducted by telephone, was 102.3.
^ 84 of the 107 Western Australian interviews were conducted by telephone on August 9/10 due to a recent Southern WA Cyclone |
Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows: |
|
2008 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Interviews |
1,027 |
994 |
1,176 |
|
|
|
|
|
|
|
|
|
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
better off |
33 |
35 |
30 |
|
|
|
|
|
|
|
|
|
|
|
worse off |
25 |
25 |
30 |
|
|
|
|
|
|
|
|
|
|
QUESTION 1 difference |
8 |
10 |
0 |
|
|
|
|
|
|
|
|
|
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
|
|
better off |
39 |
40 |
39 |
|
|
|
|
|
|
|
|
|
|
|
worse off |
16 |
17 |
17 |
|
|
|
|
|
|
|
|
|
|
QUESTION 2 difference |
23 |
23 |
22 |
|
|
|
|
|
|
|
|
|
|
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll
have good times financially, bad times or some good and some bad? |
|
|
good times |
38 |
36 |
32 |
|
|
|
|
|
|
|
|
|
|
|
bad times |
25 |
30 |
30 |
|
|
|
|
|
|
|
|
|
|
QUESTION 3 difference |
13 |
6 |
2 |
|
|
|
|
|
|
|
|
|
|
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times
during the next five years of so - or we'll have bad times - or some good and some bad? |
|
|
good times |
35 |
37 |
33 |
|
|
|
|
|
|
|
|
|
|
|
bad times |
18 |
20 |
20 |
|
|
|
|
|
|
|
|
|
|
QUESTION 4 difference |
17 |
17 |
13 |
|
|
|
|
|
|
|
|
|
|
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items? |
|
|
good time to buy |
52 |
46 |
39 |
|
|
|
|
|
|
|
|
|
|
|
bad time to buy |
20 |
23 |
29 |
|
|
|
|
|
|
|
|
|
|
QUESTION 5 difference |
32 |
23 |
10 |
|
|
|
|
|
|
|
|
|
|
|
|
Roy Morgan Consumer Confidence Rating |
118.6 |
115.8 |
109.5 |
|
|
|
|
|
|
|
|
|
|
|
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.
|
Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows: |
|
2007 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Interviews |
1,077 |
1,251 |
1,115 |
1,150 |
1,215 |
1,016 |
937 |
929 |
1,053 |
1,084 |
1,077 |
1,006 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
better off |
36 |
34 |
35 |
36 |
34 |
34 |
37 |
40 |
33 |
40 |
37 |
38 |
|
|
worse off |
25 |
26 |
26 |
24 |
27 |
25 |
27 |
23 |
27 |
21 |
24 |
20 |
|
QUESTION 1 difference |
11 |
8 |
9 |
12 |
7 |
9 |
10 |
17 |
6 |
19 |
13 |
18 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
|
|
better off |
41 |
46 |
39 |
42 |
41 |
39 |
44 |
44 |
39 |
45 |
42 |
44 |
|
|
worse off |
16 |
15 |
15 |
13 |
14 |
16 |
14 |
13 |
15 |
12 |
12 |
12 |
|
QUESTION 2 difference |
25 |
31 |
24 |
29 |
27 |
23 |
30 |
31 |
24 |
33 |
30 |
32 |
|
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll
have good times financially, bad times or some good and some bad? |
|
|
good times |
44 |
44 |
41 |
43 |
46 |
45 |
48 |
43 |
40 |
44 |
45 |
47 |
|
|
bad times |
21 |
21 |
21 |
19 |
19 |
19 |
17 |
20 |
23 |
16 |
16 |
13 |
|
QUESTION 3 difference |
23 |
23 |
20 |
24 |
27 |
26 |
31 |
23 |
17 |
28 |
29 |
34 |
|
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times
during the next five years of so - or we'll have bad times - or some good and some bad? |
|
|
good times |
37 |
37 |
36 |
37 |
35 |
34 |
38 |
38 |
34 |
37 |
39 |
39 |
|
|
bad times |
17 |
20 |
21 |
19 |
19 |
19 |
16 |
16 |
20 |
16 |
16 |
14 |
|
QUESTION 4 difference |
20 |
17 |
15 |
18 |
16 |
15 |
22 |
22 |
14 |
21 |
23 |
25 |
|
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items? |
|
|
good time to buy |
57 |
56 |
52 |
53 |
52 |
54 |
58 |
51 |
50 |
49 |
50 |
47 |
|
|
bad time to buy |
17 |
16 |
16 |
15 |
17 |
16 |
17 |
18 |
20 |
19 |
21 |
22 |
|
QUESTION 5 difference |
40 |
40 |
36 |
38 |
35 |
38 |
41 |
33 |
30 |
30 |
29 |
25 |
|
|
|
Roy Morgan Consumer Confidence Rating |
123.9 |
123.8 |
120.7 |
124.3 |
122.5 |
122.3 |
126.8 |
125.2 |
118.2 |
126.2 |
124.9 |
126.8 |
|
|
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.
|
Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows: |
|
2006 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Interviews |
1,062 |
1,163 |
1,125 |
1,165 |
1,149 |
1,144 |
1,215 |
1,132 |
1,085 |
1,069 |
1,161 |
1,208 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
better off |
31 |
35 |
34 |
34 |
30 |
32 |
32 |
30 |
32 |
32 |
35 |
36 |
|
|
worse off |
26 |
25 |
25 |
27 |
35 |
30 |
31 |
34 |
32 |
27 |
27 |
24 |
|
QUESTION 1 difference |
5 |
10 |
9 |
7 |
-5 |
2 |
1 |
-4 |
0 |
5 |
8 |
12 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
|
|
better off |
42 |
44 |
45 |
43 |
37 |
41 |
40 |
35 |
38 |
39 |
39 |
41 |
|
|
worse off |
14 |
14 |
14 |
16 |
22 |
19 |
19 |
26 |
21 |
16 |
19 |
13 |
|
QUESTION 2 difference |
28 |
30 |
31 |
27 |
15 |
22 |
21 |
9 |
17 |
23 |
20 |
28 |
|
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll
have good times financially, bad times or some good and some bad? |
|
|
good times |
41 |
44 |
42 |
41 |
32 |
38 |
42 |
29 |
34 |
38 |
33 |
39 |
|
|
bad times |
21 |
21 |
20 |
25 |
34 |
26 |
25 |
38 |
32 |
26 |
31 |
24 |
|
QUESTION 3 difference |
20 |
23 |
22 |
16 |
-2 |
12 |
17 |
-9 |
2 |
12 |
2 |
15 |
|
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times
during the next five years of so - or we'll have bad times - or some good and some bad? |
|
|
good times |
36 |
35 |
34 |
34 |
30 |
29 |
33 |
29 |
30 |
32 |
28 |
33 |
|
|
bad times |
20 |
20 |
19 |
23 |
25 |
24 |
23 |
27 |
28 |
24 |
28 |
23 |
|
QUESTION 4 difference |
16 |
15 |
15 |
11 |
5 |
5 |
10 |
2 |
2 |
8 |
0 |
10 |
|
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items? |
|
|
good time to buy |
64 |
59 |
58 |
55 |
45 |
51 |
57 |
46 |
45 |
50 |
49 |
45 |
|
|
bad time to buy |
12 |
14 |
13 |
15 |
24 |
17 |
16 |
27 |
23 |
19 |
22 |
23 |
|
QUESTION 5 difference |
52 |
45 |
45 |
40 |
21 |
34 |
41 |
19 |
22 |
31 |
27 |
22 |
|
|
|
Roy Morgan Consumer Confidence Rating |
124.3 |
124.5 |
124.4 |
120.1 |
106.8 |
115.1 |
118.1 |
103.7 |
108.6 |
115.8 |
111.5 |
117.4 |
|
|
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.
|
Results for the Roy Morgan Consumer Confidence Rating*
for the component questions over the more recent surveys are as follows: |
|
2005 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Interviews |
1,141 |
1,250 |
1,181 |
1,074 |
1,092 |
1,070 |
1,038 |
1,077 |
1,033 |
1,114 |
1,003 |
1,083 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
better off |
36 |
36 |
35 |
32 |
34 |
32 |
31 |
36 |
32 |
32 |
31 |
34 |
|
|
worse off |
21 |
21 |
24 |
26 |
28 |
24 |
30 |
27 |
30 |
32 |
30 |
27 |
|
QUESTION 1 difference |
15 |
15 |
11 |
6 |
6 |
8 |
1 |
9 |
2 |
0 |
1 |
7 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
|
|
better off |
47 |
46 |
44 |
43 |
42 |
41 |
41 |
40 |
39 |
39 |
35 |
40 |
|
|
worse off |
11 |
11 |
15 |
15 |
15 |
16 |
20 |
16 |
21 |
26 |
20 |
17 |
|
QUESTION 2 difference |
36 |
35 |
29 |
28 |
27 |
25 |
21 |
24 |
18 |
13 |
15 |
23 |
|
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll
have good times financially, bad times or some good and some bad? |
|
|
good times |
52 |
50 |
39 |
38 |
36 |
35 |
35 |
42 |
36 |
28 |
32 |
41 |
|
|
bad times |
14 |
15 |
23 |
26 |
24 |
25 |
27 |
23 |
28 |
39 |
32 |
23 |
|
QUESTION 3 difference |
38 |
35 |
16 |
12 |
12 |
10 |
8 |
19 |
8 |
-11 |
- |
18 |
|
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times
during the next five years of so - or we'll have bad times - or some good and some bad? |
|
|
good times |
41 |
41 |
36 |
33 |
33 |
30 |
30 |
32 |
30 |
25 |
28 |
31 |
|
|
bad times |
14 |
13 |
16 |
22 |
21 |
23 |
22 |
24 |
25 |
29 |
26 |
26 |
|
QUESTION 4 difference |
27 |
28 |
20 |
11 |
12 |
7 |
8 |
8 |
5 |
-4 |
2 |
5 |
|
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items? |
|
|
good time to buy |
61 |
58 |
50 |
53 |
55 |
55 |
61 |
57 |
52 |
50 |
53 |
53 |
|
|
bad time to buy |
11 |
11 |
18 |
14 |
14 |
12 |
14 |
14 |
14 |
21 |
18 |
18 |
|
QUESTION 5 difference |
50 |
47 |
32 |
39 |
41 |
43 |
47 |
43 |
38 |
29 |
35 |
35 |
|
|
|
Roy Morgan Consumer Confidence Rating |
133.2 |
132.0 |
121.5 |
119.4 |
119.5 |
118.8 |
116.8 |
120.6 |
114.3 |
105.4 |
110.6 |
117.7 |
|
|
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.
|
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
|
Sample Size |
Percentage Estimate |
| |
40%-60% |
25% or 75% |
10% or 90% |
5% or 95% |
|
1,000 |
±3.2 |
±2.7 |
±1.9 |
±1.4 |
|
1,500 |
±2.6 |
±2.2 |
±1.5 |
±1.1 |
|
