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Click here (https://store.roymorgan.com/home.php?cat=662) to access the Roy Morgan Online Store where you are able to purchase customer profiles of watchers of TV sport. Including AFL, NRL, Soccer, Rugby Union, Cricket, Tennis, Golf and other sports.

Many more Australians watch “football” on TV than cricket, tennis or golf, according to the latest Roy Morgan Single Source data.

In total 58% (68% of men and 49% of women) of  Australians -  representing 9.8 million people (5.6 million men & 4.2 million women) aged 14 and over -  watch a “code” of football on TV “always” or “occasionally”.   AFL is watched on TV by 41% of all Australians - 48% of men and 34% of women; NRL by 25% — 33% of men and 18% of women, Rugby Union by 10% (14% of men and 6% of women) and A-League “Soccer” by 8% (12% of men and 4% of women).

In comparison, 47% (58% of men and 36% of women) of Australians watch Cricket “always” or “occasionally” on TV; while Tennis is watched by 33% of all people and is the only major sport watched on TV

by equal numbers of men and women (33% for each).

	Total	Men	Women
	%	%	%
AFL        Free to Air	40	47	34
Pay TV	9	11	6
Total watch AFL	41	48	34
NRL        Free to Air	24	30	17
Pay TV	8	10	5
Total watching NRL	25	33	18
Rugby Union (Super 14)	10	14	6
A-League (Soccer)	8	12	4
Total watching "Football"	58	68	49
Cricket     Test Match	41	53	30
One day International	41	52	31
Total watch Cricket	47	58	36
Tennis	33	33	33
Golf	18	23	12

                                                Sample: Approximately 50,000 Australians (14+) interviewed through Roy Morgan Single Source (January 2006 - December 2007)

Gary Morgan says:

“While as expected more men than women watch all forms of football on TV, there are a large number of women (who “always” or “occasionally” watch football on TV) — 49% of women representing 4.2 million TV viewers — a significantly larger number of women viewers than those who watch cricket, tennis or golf on TV!

“Sam Newman (who I have known for over 40 years) needs a “new tune”!”

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Gary Morgan:       Office +61 3 9224 5213   Mobile +61 411 129 094

 

Michele Levine:      Office +61 3 9224 5215   Mobile +61 411 129 093

 

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