Home |  site-map |  indonesia |  indonesian-single-source-articles |  asteroid-user-registration |

Roy Morgan OZ Panel Login  |  Mail Diary Panel Login |   careers |  contact-us |

 Search:  Entire Site Polls Press Releases  

In early May, NZ Roy Morgan Consumer Confidence Rating was at a record low 92.7 (down 7.3pts) and down 33.6 points from December 2007 and 15.9 points below the 2008 average of 108.6.

Now 49% (up 7%) of New Zealander say they are financially worse off than a year ago and only 28% (down 7%) say they are better off financially now than at the same time last year.

A record high 44% (up 4%) of New Zealanders say now is a ‘bad time’ to buy major household items and 38% (down 1%) say ‘now is a good time to buy’ major household items’.

In addition, 58% (up 6%) of New Zealanders expect bad times financially for New Zealand over the next 12 months, while just 24% (down 4%) expect good times financially.

New Zealanders are more pessimistic about their personal financial situations than a few weeks ago, with 44% (down 2%) expecting to be better off financially in a year’s time, compared with 28% (up 3%) who expect to be worse off.

Longer-term, New Zealanders still have a more positive outlook with 39% (down 1%) expecting good times financially for New Zealand over the next 5 years compared to 30% (up 1%) expecting bad times.

Gary Morgan says:

“The record low 92.7 NZ Roy Morgan Consumer Confidence Rating sends a clear signal to the Reserve Bank of New Zealand.

“The record high reading for’ bad time to buy’ (44%, up  4%) is a particularly worrying figure for New Zealand retailers as consumers scale back their purchases under the pressure of rising food and petrol costs.

“The Reserve Bank of New Zealand’s must NOW cut the current record high interest rates unless they want a recession New Zealanders ‘don’t have to have’.”

This Roy Morgan Consumer Confidence Rating was conducted from April 21 — May 4, 2008, across New Zealand by telephone with a cross section of 1101 people aged 14 and over.

For further information:

Gary Morgan:             Office +61 3 9224 5213   Mobile +61 411 129 094

Michele Levine:         Office +61 3 9224 5215   Mobile +61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based.  The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

ROY MORGAN CONSUMER CONFIDENCE RATING

* The Roy Morgan Consumer Confidence Rating was measured twice a month from October 2005

^ There was only one January 2007 and 2008 Roy Morgan Consumer Confidence rating

Results for the Roy Morgan Consumer Confidence Rating* for the component questions (2008) are as follows:

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2008 Roy Morgan Consumer Confidence rating.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys for 2007 are as follows:

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2007 Roy Morgan Consumer Confidence rating.

*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

© 2007 Roy Morgan Research. All Rights Reserved
privacy-statement