Home |  site-map |  indonesia |  indonesian-single-source-articles |  asteroid-user-registration |

Roy Morgan OZ Panel Login  |  Mail Diary Panel Login |   careers |  contact-us |  state-of-the-nation-webcast |

 Search:  Entire Site Polls Press Releases  

To access the Roy Morgan Online Store where you are able to purchase detailed customer profiles of those using Automotive websites across all market segments.

Click here (https://store.roymorgan.com/home.php?cat=675)

‘Carsales.com.au’ is the most popular Automotive website in Australia, according to the latest Roy Morgan Single Source survey. The survey, reporting on Internet usage from January to March 2008, found that 768,000 Australians (up 114,000 — 17.4% since January to March 2007) visited ‘carsales.com.au’ in an average four week period.

Their competitors include ‘carpoint.com.au’, hosted by ‘ninemsn’, visited by 541,000 (down 1,000 — 0.2%) Australians, the automotive section of the Trading Post visited by 520,000 (up 45,000 — 9.5%) and ‘carsguide.com.au’ visited by 438,000 (down 60,000 — 12%) Australians.

Gary Morgan says:                       

“‘Carsales.com.au’ is the top automotive website with growth of 17.4% to 768,000 visitors in an average four week period in a year putting it well ahead. However, there are many strong competitors in the automotive website market competing for business.”

 

 AUTOMOTIVE SITES VISITED IN THE LAST 4 WEEKS:

	Jan-Mar 07	Apr-Jun 07	Jul-Sep 07	Oct-Dec 07	Jan-Mar 08	Growth Mar07-Mar08
	‘000	‘000	‘000	‘000	‘000	%
carsales.com.au	654	872	786	805	768	17.4
carpoint.com.au (ninemsn)	542	565	456	637	541	-0.2
Trading Post - Auto (revised Apr05) (from Apr04)	475	554	527	472	520	9.5
carsguide.com.au (from Apr04)	498	593	498	569	438	-12.0
cars.ebay.com.au (from Jan06)	345	387	368	341	392	13.6
drive.com.au	391	414	381	357	364	-6.9
redbook.com.au (from Jan04)	224	318	293	289	247	10.3
mynrma.com.au (from Jul04)	106	216	171	132	147	38.7
Yahoo!7 Cars (revised Apr06)	12	59	32	30	65	441.7

These are the latest findings from the Roy Morgan Single Source survey, a nationwide survey of 5,466 people aged 14 years and over from January 2008 to March 2008.

For further information:

Gary Morgan:                      Office (03) 9224 5213       Mobile 0411 129 094       Home (03) 9419 3242

Michele Levine:                 Office (03) 9224 5215       Mobile 0411 129 093        Home (03) 9817 3066

© 2007 Roy Morgan Research. All Rights Reserved
privacy-statement