‘Qantas.com.au’ is Australia’s top Travel website – visited by almost 1.5 million Australians in an average four week period
| Finding No. 779 -
Latest Roy Morgan Research data into Australian Travel Websites:
July 16, 2008 |
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The Qantas website is the most popular ‘Travel’ website for Australians, according to the latest Roy Morgan Single Source survey. The survey, reporting on Internet usage from January to March 2008, found that 1.494 million Australians (up 72,000 — 5.1% since January to March 2007) visited ‘qantas.com.au’ in an average four week period.
‘Virginblue.com.au’ followed closely, receiving 1.485 million (up 96,000 — 6.9%) visits, followed by ‘jetstar.com.au’ with 1.246 million (up 216,000 — a large growth of 21%) visits, ahead of ‘Flightcentre.com.au’, visited by 920,000, but down 105,000 (-10.2%) Australians.
Gary Morgan says:
“The number of Australians using the Internet for travel is growing, up 7.1% in a year to 3.561 million Australian visitors to travel websites in an average four week period.”
TRAVEL SITES VISITED IN THE LAST 4 WEEKS:
|
|
Jan-Mar07 |
Apr-Jun07 |
Jul-Sep07 |
Oct-Dec07 |
Jan-Mar08 |
Growth
Mar07-Mar08 |
|
|
‘000 |
‘000 |
‘000 |
‘000 |
‘000 |
% |
|
qantas.com.au |
1422 |
1482 |
1473 |
1397 |
1494 |
5.1 |
|
virginblue.com.au |
1389 |
1274 |
1607 |
1512 |
1485 |
6.9 |
|
jetstar.com.au (from Apr04) |
1030 |
1163 |
1183 |
1453 |
1246 |
21.0 |
|
flightcentre.com.au |
1025 |
991 |
1034 |
904 |
920 |
-10.2 |
|
Wotif (from Apr03) |
809 |
750 |
948 |
954 |
838 |
3.6 |
|
Webjet.com.au (from Jan06) |
653 |
713 |
794 |
742 |
705 |
8.0 |
|
Lastminute (from Apr03) |
403 |
522 |
668 |
639 |
543 |
34.7 |
|
bestflights.com.au (from Aug06) |
278 |
277 |
295 |
292 |
293 |
5.4 |
|
expedia.com.au (from Jan08) |
---- |
---- |
---- |
---- |
234 |
* |
|
quickbeds.com (from Jan05) |
168 |
189 |
189 |
190 |
205 |
22.0 |
|
Zuji (from Apr03) |
127 |
212 |
212 |
154 |
165 |
29.9 |
|
travel.com.au |
131 |
191 |
186 |
151 |
138 |
5.3 |
|
ninemsn Getaway |
89 |
125 |
104 |
102 |
82 |
7.9 |
|
smh.com.au/Travel (from Jan06) |
29 |
49 |
38 |
31 |
73 |
151.7 |
|
Lotsofhotels.com.au (from Oct06) |
32 |
56 |
58 |
72 |
58 |
81.3 |
|
GoStay (from Jul06) |
36 |
40 |
66 |
110 |
53 |
47.2 |
|
Yahoo!7 Travel (revised Apr06) |
24 |
59 |
60 |
46 |
47 |
95.8 |
|
needtoescape.com.au (from Oct05) |
41 |
32 |
36 |
25 |
15 |
-63.4 |
|
TOTAL Visitors in the last 4 Weeks - Listed Travel Sites |
3325 |
3486 |
3762 |
3713 |
3561 |
7.1 |
*No comparison to Jan-March 2007 because new Travel website
These are the latest findings from the Roy Morgan Single Source survey, a nationwide survey of 5,466 people aged 14 years and over from January 2008 to March 2008.
|
Sample Size |
Percentage Estimate |
| |
40%-60% |
25% or 75% |
10% or 90% |
5% or 95% |
|
5,000 |
±1.4 |
±1.2 |
±0.8 |
±0.6 |
For further information:
Gary Morgan: Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242
Michele Levine: Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066
|
